Listing your defining strengths, attributes and interests via a personal brand statement has a plethora of benefits.
Right from acting as a magnet which attracts employment opportunities to holding the potential for self-discovery, a stellar personal brand statement has become a key tool for any professional to be successful today.
But how can you craft a killer personal brand statement? Check out our top tips below:
How to craft a personal brand statement
Normally, such statements tend to follow a formula. Typically it goes:
‘[I am] an X with Y looking to do Z’
X sums up what you do, ideally with some sort of credential or proof point attached e.g. ‘industry-accredited’ or ‘highly experienced’ or ‘bilingual’.
Y relates to your experience and the sort of value you offer e.g. ‘with 5 years’ experience in negotiating merger & acquisition deals in the retail sector’.
Z is what you’re looking for next, again ideally also framed as a benefit to your potential audience e.g. ‘looking to translate my proven business development skills into effective fundraising initiatives in the non-profit sector’.
Top tips for a statement that will stand out
Keep it fresh
As with the rest of your CV, it’s a good idea to regularly revisit your statement, and update it as your skills, experience and aspirations change. Likewise, be prepared to tweak it to make it more relevant for different jobs you apply for.
Here’s a few more examples to help inspire you to craft your very own killer brand statement…
Six signs it's time to change jobs
So you’ve been in your job a good while, and you’ve noticed motivation is dwindling. Maybe you don’t feel challenged enough, or maybe you feel like you’re not moving in the direction you want any more. Your interests and goals naturally change over time, but how do you know if you’re ready for a jobRead More
10 top tips to starting a successful international career
International experience can work wonders for your career development. Here, with the help of some of our experts, we look at some essential things to think about if you’re planning a move overseas: Be clear about why you want to work overseas A key question to ask yourself is: Is it about my careerRead More
How to bounce back from a redundancy
Redundancy: with all its associations of uncertainty and anxiety, it’s a word that employees dread and, in the wake of the global coronavirus outbreak, a reality that many are facing. While you may think your chances of finding new employment immediately are slim, there are steps you can take now toRead More
Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.