Why you should have a killer personal brand statement

In a world that’s overflowing with information, it pays to make yourself memorable. Your personal brand statement helps to do just that.

This essential self-marketing tool is basically a pithy statement of your key skills and the value you can bring to any organisation you’re hoping to work for.

For example:

• Industry-accredited software developer with 7 years’ experience developing apps and tools for award-winning fintech enterprises 
• ACCA-qualified accountant specialising in creative SMEs, who really enjoys using her professional skills to support the entrepreneurial culture of start-ups and smaller companies 

Think of your personal brand statement as an elevator pitch for who you are and what you’ve got to offer. It’s ideal if you want to grab the attention of a hiring manager or recruiter sifting through CVs, or simply have a strong one-liner ready when your Skype interviewer says, ‘So tell me about yourself…’

So how can you use your brand statement? 

How to use your personal brand statement

Your statement can be slotted in anywhere you need to market yourself to a potential employer: at the top of your CV, in a covering email or message, on your LinkedIn page, and so on. 

You can also use it to start off an interview, or when meeting and networking with people face-to-face. Of course, in person you don’t want to sound like you’re just parroting a script, but it’s useful to have a snappy summary to draw on, especially if you’re faced with one of those moments where your mind goes blank and you can’t quite think where to begin. 

The statement in its simplest form is typically a single sentence in the style of the examples above, but it’s useful to have different-length versions for different contexts.

For example: 

• Industry-accredited software developer for award-winning fintech enterprises 
• Industry-accredited software developer with 7 years’ experience developing apps and tools for award-winning fintech enterprises
• Industry-accredited software developer with 7 years’ experience developing apps and tools for award-winning fintech enterprises. I’m now looking to develop my strong team-building skills in an environment where technical innovation is vital for business success 

If you are having doubts about how best to craft your own personal statement, speak to any of our Robert Walters consultants.

For more career advice information, please contact our specialist recruiters at +62 (21) 2965 1500  or email jakarta@robertwalters.com.