en
Jobs

View all the latest job opportunities in Indonesia. Write a new chapter in your career with Robert Walters today.

See all jobs
Candidates

Together, we’ll map out career-defining, life-changing pathways to achieve your career ambitions. Browse our range of services, advice, and resources.

Learn more
Services

We understand that no two organisations are the same. Find out more about how we've customised our recruitment offerings to help clients across South East Asia meet their needs.

Read more
About Robert Walters Indonesia

Since our establishment in 2011, our belief remains the same: Building strong relationships with people is vital in a successful partnership.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters Indonesia.

Learn more

Why you should have a killer personal brand statement

In a world that’s overflowing with information, it pays to make yourself memorable. Your personal brand statement helps to do just that.

This essential self-marketing tool is basically a pithy statement of your key skills and the value you can bring to any organisation you’re hoping to work for.

For example:

  • Industry-accredited software developer with 7 years’ experience developing apps and tools for award-winning fintech enterprises 
  • ACCA-qualified accountant specialising in creative SMEs, who really enjoys using her professional skills to support the entrepreneurial culture of start-ups and smaller companies 


Think of your personal brand statement as an elevator pitch for who you are and what you’ve got to offer. It’s ideal if you want to grab the attention of a hiring manager or recruiter sifting through CVs, or simply have a strong one-liner ready when your Skype interviewer says, ‘So tell me about yourself…’

So how can you use your brand statement? 

How to use your personal brand statement

Your statement can be slotted in anywhere you need to market yourself to a potential employer: at the top of your CV, in a covering email or message, on your LinkedIn page, and so on. 

You can also use it to start off an interview, or when meeting and networking with people face-to-face. Of course, in person you don’t want to sound like you’re just parroting a script, but it’s useful to have a snappy summary to draw on, especially if you’re faced with one of those moments where your mind goes blank and you can’t quite think where to begin. 

The statement in its simplest form is typically a single sentence in the style of the examples above, but it’s useful to have different-length versions for different contexts.

For example: 

  • Industry-accredited software developer for award-winning fintech enterprises 
  • Industry-accredited software developer with 7 years’ experience developing apps and tools for award-winning fintech enterprises
  • Industry-accredited software developer with 7 years’ experience developing apps and tools for award-winning fintech enterprises. I’m now looking to develop my strong team-building skills in an environment where technical innovation is vital for business success 


If you are having doubts about how best to craft your own personal statement, speak to any of our Robert Walters consultants.

For more career advice information, please contact our specialist recruiters at +62 (21) 2965 1500  or email jakarta@robertwalters.com.

Share this article

Useful links

Explore new opportunities
Salary Survey
Career Advice
Get in touch

Find out more by contacting one of our specialist recruitment consultants

Related content

View all

Ace your work appraisal

Love them or hate them, an appraisal is something you are likely to have to take part in many times throughout your career. For some professionals, they instil a feeling of dread. However, if you are well prepared and your line manager is engaged with the process, they can be a useful opportunity to

Read More

How to bounce back from a redundancy

Redundancy: with all its associations of uncertainty and anxiety, it’s a word that employees dread and, in the wake of the global coronavirus outbreak, a reality that many are facing. While you may think your chances of finding new employment immediately are slim, there are steps you can take now to

Read More

Make LinkedIn work for you

With more than 300 million existing profiles and two new members every second, LinkedIn is changing the professional landscape and making it easier for recruiters to interact with you. No longer is a paper CV enough to sell your skills – an effective online professional profile is essential to encou

Read More

I'm Robert Walters Are you?

Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.