Listing your defining strengths, attributes and interests via a personal brand statement has a plethora of benefits.
Right from acting as a magnet which attracts employment opportunities to holding the potential for self-discovery, a stellar personal brand statement has become a key tool for any professional to be successful today.
But how can you craft a killer personal brand statement? Check out our top tips below:
How to craft a personal brand statement
Normally, such statements tend to follow a formula. Typically it goes:
‘[I am] an X with Y looking to do Z’
X sums up what you do, ideally with some sort of credential or proof point attached e.g. ‘industry-accredited’ or ‘highly experienced’ or ‘bilingual’.
Y relates to your experience and the sort of value you offer e.g. ‘with 5 years’ experience in negotiating merger & acquisition deals in the retail sector’.
Z is what you’re looking for next, again ideally also framed as a benefit to your potential audience e.g. ‘looking to translate my proven business development skills into effective fundraising initiatives in the non-profit sector’.
Top tips for a statement that will stand out
Keep it fresh
As with the rest of your CV, it’s a good idea to regularly revisit your statement, and update it as your skills, experience and aspirations change. Likewise, be prepared to tweak it to make it more relevant for different jobs you apply for.
More examples
Here’s a few more examples to help inspire you to craft your very own killer brand statement…
Ace your work appraisal
Love them or hate them, an appraisal is something you are likely to have to take part in many times throughout your career. For some professionals, they instil a feeling of dread. However, if you are well prepared and your line manager is engaged with the process, they can be a useful opportunity to
Read MoreHow to bounce back from a redundancy
Redundancy: with all its associations of uncertainty and anxiety, it’s a word that employees dread and, in the wake of the global coronavirus outbreak, a reality that many are facing. While you may think your chances of finding new employment immediately are slim, there are steps you can take now to
Read MoreMake LinkedIn work for you
With more than 300 million existing profiles and two new members every second, LinkedIn is changing the professional landscape and making it easier for recruiters to interact with you. No longer is a paper CV enough to sell your skills – an effective online professional profile is essential to encou
Read MoreCome join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.