In 2023, more Indonesian companies placed an emphasis on strengthening their digital capabilities – even traditional companies that have been a little slower to latch on to the digital space. Consequently, Ashish Nawani, Senior Consultant at Robert Walters Indonesia, reports that the job market for the space he covers has heated up as companies compete over retaining and attracting the best digital marketing talent.

“There has always been a smaller supply of quality talent in Indonesia’s digital marketing space, and at the same time, businesses are in dire need of good people who can support their digital initiatives,” explains Ashish.

Competition for talent has been intense, and talents are now more aware of their value and demand on the market.

Read on to find out more about Ashish’s expectations for Indonesia’s labour market and hiring trends for Digital professionals in 2024.

Candidates after remote work, higher increments 

Over the last year, Ashish relates that hybrid and remote work models were high on the list of requests from digital candidates looking for a new role. This will continue to be the case in 2024.

Due to the demand for talent, candidates will also expect higher increments, without which they will likely be compelled to start looking out for new opportunities.

Lastly, Ashish also anticipates that retail companies will continue to grow, contributing to the growing demand for digital talent.

Top hiring trends for 2024

In the year ahead, professionals with skillsets in e-commerce and performance marketing will be highly sought after. This is particularly so for e-commerce managers and brand managers, as well as talents with digital acquisition expertise.

Retain talent by mapping out career progression opportunities

Ashish divulges that candidates are most motivated to resign and move on to a new role when the targets or performance objectives set out for them are unrealistic and difficult to achieve, and if career development pathways in the company are not set out distinctively.

As such, to attract and retain talent, it is recommended the companies plan and define clear pathways for promotions and professional development. Higher salary increments, in particular, will also help significantly with talent retention.

Salaries to rise 

In 2024, salaries will go up by a minimum of 15% for job movers. Ashish notes that most job movers will expect increments of around 30% as they feel the pressure from rising costs of living.

Find out more

Request access to our 2024 Salary Survey to benchmark salaries and to find out more about key hiring trends in Indonesia.