en
Jobs

View all the latest job opportunities in Indonesia. Write a new chapter in your career with Robert Walters today.

See all jobs
Candidates

Together, we’ll map out career-defining, life-changing pathways to achieve your career ambitions. Browse our range of services, advice, and resources.

Learn more
Services

We understand that no two organisations are the same. Find out more about how we've customised our recruitment offerings to help clients across South East Asia meet their needs.

Read more
About Robert Walters Indonesia

Since our establishment in 2011, our belief remains the same: Building strong relationships with people is vital in a successful partnership.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters Indonesia.

Learn more

Hiring in Digital: Guide and Trends in 2024

In 2023, more Indonesian companies placed an emphasis on strengthening their digital capabilities – even traditional companies that have been a little slower to latch on to the digital space. Consequently, Ashish Nawani, Senior Consultant at Robert Walters Indonesia, reports that the job market for the space he covers has heated up as companies compete over retaining and attracting the best digital marketing talent.

“There has always been a smaller supply of quality talent in Indonesia’s digital marketing space, and at the same time, businesses are in dire need of good people who can support their digital initiatives,” explains Ashish.

Competition for talent has been intense, and talents are now more aware of their value and demand on the market.

Read on to find out more about Ashish’s expectations for Indonesia’s labour market and hiring trends for Digital professionals in 2024.

Candidates after remote work, higher increments 

Over the last year, Ashish relates that hybrid and remote work models were high on the list of requests from digital candidates looking for a new role. This will continue to be the case in 2024.

Due to the demand for talent, candidates will also expect higher increments, without which they will likely be compelled to start looking out for new opportunities.

Lastly, Ashish also anticipates that retail companies will continue to grow, contributing to the growing demand for digital talent.

Top hiring trends for 2024

In the year ahead, professionals with skillsets in e-commerce and performance marketing will be highly sought after. This is particularly so for e-commerce managers and brand managers, as well as talents with digital acquisition expertise.

Retain talent by mapping out career progression opportunities

Ashish divulges that candidates are most motivated to resign and move on to a new role when the targets or performance objectives set out for them are unrealistic and difficult to achieve, and if career development pathways in the company are not set out distinctively.

As such, to attract and retain talent, it is recommended the companies plan and define clear pathways for promotions and professional development. Higher salary increments, in particular, will also help significantly with talent retention.

Salaries to rise 

In 2024, salaries will go up by a minimum of 15% for job movers. Ashish notes that most job movers will expect increments of around 30% as they feel the pressure from rising costs of living.

Find out more

Request access to our 2024 Salary Survey to benchmark salaries and to find out more about key hiring trends in Indonesia.

Benchmark your teams' salary

Share this article

Related content

Submit a Vacancy
Hiring Advice

Connect with me today

Ashish  Nawani

Ashish Nawani

Marketing, Indonesia

Ashish specialises in recruiting junior to mid-level positions in the FMCG, retail, and technology industries. He has extensive experience in business development and community marketing.

Related content

View all

Hiring in Indonesia: Guide and Trends in 2024

Looming uncertainties about global economic conditions have evoked a more cautious attitude among companies when it comes to spending, leading to slower recruitment processes in 2023. Eric Mary, Country Head at Robert Walters Indonesia, shares that this was particularly the case in the second half o

Read More

Hiring in Sales & Marketing: Guide and Trends in 2024

2023 has been an eventful year for Sales & Marketing professionals in Indonesia. According to Michelle Tanjung, Senior Manager at Robert Walters Indonesia’s Sales & Marketing division, each sector presented a dynamic hiring landscape and distinctive work conditions influenced by macroeconomic condit

Read More

Hiring in Banking & Financial Services: Guide and Trends in 2024

Redundancies in the fintech and digital banking space have driven more professionals back to conventional businesses in the sector like banks and insurance companies. According to Rini Kusumawardhani, a manager who presides over Robert Walters Indonesia’s Banking, Financial Services and Legal divisi

Read More

I'm Robert Walters Are you?

Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.