Senior Product Manager (E-commerce)

Keyword: Product Manager, Senior Product Manager FMCG, E-commerce

What will you do:

• Discover and benchmark: map how sales reps, merchandisers, and supervisors work in every channel, and benchmark against leading sales force automation, retail execution, and merchandiser apps.
• Own the strategy and roadmap for one modular platform, including the plan to consolidate the currently separate apps.
• Visit and route management: journey planning, location-verified check-in/check-out, guided visit tasks, and offline-first use in the field.
• Order and commercial execution: order taking with suggested orders, price and promotion execution, and target-versus-achievement tracking.
• In-store execution: must-have SKU listing, on-shelf availability, share of shelf, display and planogram compliance with photo evidence, and competitor price and promotion capture.
• Outlet and performance intelligence: a single view of each outlet, sell-out trends, supervisor dashboards and coaching tools, and incentives that reward good execution.
• AI-assisted selling: recommendations, image recognition, and AI agents that prepare visits, flag gaps, and suggest the next best action.
• Launch and adoption: phased rollout by channel, sales team training, and user support.
• Delivery and integration: work with the IT, UI/UX, and data teams and with vendors, and integrate with company systems.
• CRM capability as the final stage: a complete customer profile, visit and transaction history, sales opportunity pipeline, and follow-up reminders

Qualifications

• Bachelor's degree or higher in science, technology, engineering, or management.

• At least 5 years (Associate Manager level) or 7 years (Manager level) of experience as a Product Manager / Digital Product Owner. • Experience managing mobile/web app development projects with IT teams and vendors.

• Comfortable with product discovery, writing PRDs and user stories, and data-driven decision making.

• Strong communication and cross-functional stakeholder management. Preferred qualifications

• Experience building apps for field sales teams (sales force automation, retail execution, merchandiser, or CRM apps) in FMCG or distribution.

• A track record of shipping AI-powered products, ideally agentic AI applications in which AI agents plan and complete multi-step tasks for users.

• Understanding of multi-channel sales and distribution in Indonesia

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.