Head of CRM Analytics (Financial Services)
Keyword: CRM, Data Analytics, Risk, Predictive Modelling, Data Modelling
We are looking for a strategic and data-driven Head of CRM to lead customer lifecycle, retention, and predictive analytics initiatives for a leading financial services organization. This role will leverage advanced data science and CRM strategies to drive customer engagement, reduce churn, maximize lifetime value, and deliver measurable business impact across a large-scale customer base.
Key Responsibilities
- Define and execute the CRM and customer retention strategy across the customer lifecycle.
- Lead the development and deployment of predictive models, including churn prediction, customer propensity, segmentation, next-best-action, and customer lifetime value (CLV).
- Drive data-driven initiatives to increase customer engagement, loyalty, retention, and revenue growth.
- Establish ROI frameworks to measure CRM performance, campaign effectiveness, and customer value creation.
- Partner with Data, Product, Marketing, Risk, and Technology teams to deliver personalized customer experiences at scale.
- Translate analytics and customer insights into actionable business strategies and commercial outcomes.
- Manage and mentor high-performing CRM, Analytics, and Customer Intelligence teams.
- Drive CRM transformation and innovation using AI, machine learning, and advanced analytics.
Requirements
- 10+ years of experience in CRM, Customer Analytics, Growth, Marketing Analytics, or Customer Intelligence.
- Proven experience building and implementing predictive models such as churn, propensity, CLV, and customer segmentation models.
- Strong background within Financial Services, Banking, Insurance, FinTech, E-commerce, or other high-volume consumer businesses.
- Demonstrated success managing CRM strategies for organizations with millions of customers/users and large-scale customer datasets.
- Strong understanding of customer lifecycle management, loyalty programs, retention strategies, and ROI optimization.
- Experience leading cross-functional teams and influencing senior stakeholders.
- Strong commercial acumen with the ability to connect customer insights to business growth.
- Exposure to AI/ML-driven customer engagement and personalization initiatives is highly preferred.
- Bachelor's degree in Business, Statistics, Data Science, Mathematics, Engineering, or a related field. Advanced degree is a plus.
Our client is a leading financial services company seeking a strategic CRM leader to drive customer retention, loyalty, and growth through predictive analytics and data-driven decision-making. This role will focus on churn prediction, customer value optimization, and CRM effectiveness across a large-scale customer base.
If you're an experienced CRM professional with a proven track record in building predictive models and driving impact at scale, click Apply Now
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
About the job
Contract Type: Perm
Specialism: Tech & transformation
Focus: Project Manager
Industry: Financial Services
Salary: Negotiable
Workplace Type: On-site
Experience Level: Senior Management
Language: English - Professional working
Location: Jakarta
FULL_TIMEJob Reference: IPF1VS-57E614B8
Date posted: 5 October 2026
Consultant: Nathalia Christine
jakarta tech-transformation/project-manager 2026-10-05 2026-12-04 financial-services Jakarta ID Robert Walters https://www.robertwalters.co.id https://www.robertwalters.co.id/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true