Head of CRM Analytic

HEAD OF CRM ANALYTICS A leading fintech organisation in Indonesia is seeking a Head of CRM Analytic to lead customer analytics and turn data into clear commercial actions.

What you'll do:

This role is responsible for helping the business answer key questions such as:

• Which customers should we target?
• What should we offer them?
• When should we engage them?
• How can we improve conversion, cross-sell, retention, and customer value?

This is not a pure reporting or data science role. We are looking for someone who can combine strong analytical capability with commercial thinking, and translate complex customer data into practical business decisions.

• Lead the CRM and customer analytics strategy across the customer lifecycle, including activation, engagement, cross-sell, retention, churn, and reactivation.
• Use customer data to identify commercial opportunities and improve customer engagement and profitability.
• Develop and improve customer segmentation, propensity models, churn models, next-best-offer models, and other predictive analytics.
• Partner closely with CRM, Marketing, Product, Risk, Sales, and other business teams to turn analytics into actionable campaigns and business initiatives.
• Optimise campaign targeting and customer communication by identifying the right customers, offers, channels, and timing.
• Measure campaign effectiveness and provide recommendations to improve conversion, customer value, and ROI.
• Identify opportunities to increase product penetration, cross-sell, customer lifetime value, and active customer numbers.
  Lead and develop a team of analytics professionals, ensuring strong analytical quality as well as business relevance.

What you bring:

To excel as Head of Customer Relationship Management Analytics you will bring a wealth of experience from similar roles within fast-paced consumer finance or fintech settings.

• Strong experience in Customer Analytics, CRM Analytics, Customer Value Management, Marketing Analytics, Growth Analytics, Advanced Analytics, or a similar area.
• Ideally experienced in a high-volume B2C environment such as banking, consumer finance, fintech, telco, e-commerce, digital platforms, or other customer-led businesses.
• Strong proficiency with analytical tools such as SQL, Python or R for data manipulation as well as visualisation platforms like Tableau or Power BI for reporting purposes.
• Proven experience using customer data to support commercial outcomes such as cross-sell, retention, conversion, customer engagement, or revenue growth.
• Good understanding of predictive analytics, including areas such as propensity modelling, churn prediction, segmentation, and next-best-offer.
• Demonstrated ability to translate complex analytical concepts into actionable recommendations tailored for both technical audiences and senior business leaders.

What sets this company apart:

This organisation stands out as one of Indonesia’s most respected fintech companies due to its unwavering commitment to responsible lending practices combined with a genuine focus on customer well being. If you enjoy sitting at the intersection of data, customers, and commercial strategy, this could be an excellent next step.By joining this team you’ll become part of an inclusive network dedicated not just to achieving business goals but also making a positive difference in people’s lives through accessible financial solutions.

What's next:

If you are ready to take your career in CRM analytics to new heights while making a real impact on millions of customers across Indonesia’s thriving fintech sector then we encourage you to apply now!

Apply today by clicking on the link provided next exciting challenge awaits!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.