Sales Director (OTR Tyres - Based in Surabaya)

A leading Indonesian distributor in the tyre and heavy equipment sector is launching a new business unit dedicated to Off-The-Road (OTR) tyre sales. They are seeking an experienced Sales Director to spearhead this exciting commercial venture, with the opportunity to build meaningful relationships with key customers, establish a strong market presence, and drive growth in either B2B or B2C channels.

What you'll do:

As Sales Director – Off-The-Road Tyres, you will play a pivotal role in launching a new business unit focused on OTR tyre sales. Your day-to-day responsibilities will involve developing tailored sales strategies that address both B2B and B2C markets. You will spend considerable time engaging directly with customers—mining companies, heavy equipment operators, workshops, rental businesses—and nurturing these relationships for long-term success. By conducting regular site visits and meetings, you will gain valuable insights into client needs while identifying fresh opportunities for growth. Managing the full sales cycle from prospecting through negotiation to closing deals will be essential for achieving ambitious targets.

• Develop and execute comprehensive sales strategies tailored for the new Off-The-Road tyre business unit, ensuring alignment with overall company objectives.
• Identify and acquire new customers across relevant B2B or B2C markets by leveraging your network and understanding of industry dynamics.
• Build and maintain strong relationships with mining companies, heavy equipment firms, workshops, rental companies, distributors, and other stakeholders to foster trust and loyalty.
• Expand existing accounts while actively developing new business opportunities through regular engagement and follow-up.
• Conduct frequent market visits and customer meetings to gain insights into requirements, identify emerging opportunities, and strengthen connections.
• Manage the entire sales cycle including prospecting, negotiation, closing deals, and ongoing account development to ensure sustained growth.
• Gather market intelligence on competitors, pricing trends, customer needs, and industry developments to inform strategic decisions.
• Establish the company's reputation within the OTR tyre market by delivering exceptional service and building credibility among clients.
• Collaborate closely with Operations teams and senior management to ensure seamless product availability and outstanding customer service.
• Set ambitious yet achievable sales targets, manage pipelines effectively, develop customer plans, and provide regular updates on performance to senior management.

What you bring:

To excel as Sales Director – Off-The-Road Tyres, you bring extensive experience gained over at least ten years within relevant sectors such as OTR tyres or heavy equipment distribution. Your deep familiarity with both B2B and B2C sales environments allows you to adapt strategies according to market demands. Leveraging an existing network of industry contacts gives you an immediate advantage when acquiring new customers or expanding current accounts.

• Minimum 10–15 years of proven sales experience within OTR tyres, heavy equipment, mining equipment or lubricants sectors is required for this position.
• Demonstrated track record in either B2B or B2C sales environments depending on your background; experience in both channels is highly advantageous.
• Existing network of contacts within mining companies, heavy equipment operators or related industries will significantly enhance your effectiveness in this role.
• Ability to develop new markets by acquiring customers through relationship-building skills and delivering consistent sales results over time.
• Strong commercial acumen combined with excellent negotiation abilities enables you to secure favourable outcomes for both company and clients.
• Comfortable working independently with high levels of ownership; you take responsibility for outcomes while maintaining accountability throughout projects.
• Willingness to travel extensively across Indonesia for customer meetings and site visits demonstrates your commitment to understanding client needs firsthand.
• Deep understanding of Indonesian mining sector dynamics as well as familiarity with heavy equipment or industrial markets supports informed decision-making.
• Low-profile approach coupled with practical problem-solving skills ensures you can operate effectively without relying heavily on large teams or established infrastructure.
• Proven history of building relationships that generate repeat business; your interpersonal skills foster trust among clients while supporting collaborative efforts.

What sets this company apart:

This organisation stands out as one of Indonesia’s most respected distributors within the tyre and heavy equipment sector. Their commitment to launching innovative business units reflects their dedication to meeting evolving market needs while offering employees unique opportunities for professional growth

What's next:

If you are ready to take charge of building a new business unit from its foundation up—and want your expertise recognised in an inclusive environment—this is your moment!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.