Area Sales Manager (Industrial Machinery)

Area Sales Manager – Industrial Machinery Salary: Competitive and based on experience Location: Jakarta Keywords: consultative sales, value-based selling, industrial machinery, sheet metal processing, relationship building, distributor management, tender processes, business development, customer engagement, growth opportunity

An exciting opportunity awaits for an experienced Area Sales Manager to join a globally renowned industrial technology leader, specialising in high-quality machine tools and laser solutions. This role offers you the chance to represent a prestigious European brand with a strong presence across Southeast Asia, including a state-of-the-art technology centre in Jakarta. As an individual contributor, you will play a pivotal part in driving business growth across key manufacturing hubs such as Bandung, Cikarang, Cibitung, and Karawang. You will be empowered to shape your territory through consultative and value-based selling, working closely with customers to address their unique challenges and deliver tailored solutions. With access to flagship products and a supportive leadership team, this position promises long-term career progression and the opportunity to make a significant impact within the industry.

• Represent a world-class portfolio of advanced machine tools and laser technologies, supporting customers in diverse sectors such as automotive, construction, energy, and data storage.
• Enjoy the flexibility of a mobile role covering major industrial regions in Indonesia, with direct access to cutting-edge facilities including showrooms, spare parts warehouses, and refurbishment centres.
• Benefit from a collaborative environment that values fresh ideas and strategic thinking, offering clear pathways for professional growth and advancement within the organisation.

What you'll do:

As an Area Sales Manager – Industrial Machinery, you will be entrusted with expanding the reach of premium machine tool solutions across some of Indonesia’s most dynamic industrial zones. Your day-to-day activities will involve engaging directly with manufacturers in sectors such as furniture production, kitchenware fabrication, sheet metal cutting, and more. By leveraging your expertise in consultative sales techniques, you will identify customer pain points and craft compelling value propositions that set your offerings apart from competitors. Success in this role hinges on your ability to foster lasting relationships with both end-users and distribution partners while navigating complex tender processes. You will also play a crucial role in gathering market insights that inform future product development and sales strategies. The position is designed for someone who thrives on mobility—spending time at customer sites as well as collaborating with colleagues at the technology centre—ensuring every solution delivered is both innovative and precisely aligned with client needs.

• Engage in consultative and value-based selling by thoroughly understanding customer needs and providing tailored solutions that address specific pain points within the sheet metal processing sector.
• Develop new business opportunities by identifying potential clients in furniture manufacturing, kitchenware production, sheet cutting and bending operations, local fabrication workshops, and other relevant industries.
• Manage relationships with distributors and agents effectively to ensure seamless market coverage and optimal service delivery across your assigned territory.
• Drive achievement of ambitious sales targets by proactively seeking out new projects and nurturing existing accounts throughout Bandung, Cikarang, Cibitung, and Karawang.
• Conduct regular customer visits to build trust, gather market intelligence, and maintain up-to-date knowledge of client requirements and industry trends.
• Participate actively in tendering and bidding processes involving multiple stakeholders to secure high-value contracts for advanced industrial machinery solutions.
• Collaborate closely with internal teams including technical support, after-sales service, and product specialists to deliver comprehensive solutions that exceed customer expectations.
• Monitor competitor activities—particularly from Chinese firms—and develop strategies to differentiate offerings while maintaining strong relationships with key decision-makers.
• Prepare detailed sales reports, forecasts, and market analyses for review by the Sales Director Indonesia to inform strategic planning decisions.
• Champion the company’s reputation for quality and reliability by ensuring all interactions reflect the highest standards of professionalism.

What you bring:

To excel as an Area Sales Manager – Industrial Machinery, you will bring extensive experience from previous roles where you have successfully navigated complex sales cycles within industrial settings. Your background should include hands-on involvement with distributor management as well as exposure to multi-stakeholder tender processes. Beyond technical know-how, your interpersonal strengths will shine through your ability to connect authentically with clients—listening carefully to their needs before proposing thoughtful solutions. Your enthusiasm for learning about new technologies will help you stay ahead of market trends while your organisational skills ensure no detail is overlooked during project execution. A genuine passion for helping customers succeed—combined with adaptability when facing evolving challenges—will set you apart as a trusted advisor throughout your territory.

• A minimum of five years’ proven experience in industrial sales roles within sectors such as printing machinery or general industrial equipment is essential for success in this position.
• Demonstrated ability to manage distributor or agent networks effectively while maintaining strong communication channels across multiple stakeholders.
• Comprehensive understanding of tendering and bidding processes within large-scale manufacturing environments is highly desirable.
• A track record of achieving or exceeding substantial sales targets through strategic account management and proactive business development initiatives.
• Exceptional interpersonal skills that enable you to build rapport quickly with customers at all organisational levels—from shop floor operators to senior executives.
• A creative approach to problem-solving combined with an energetic attitude that brings fresh perspectives into established markets.
• Familiarity with sheet metal processing applications—including cutting, bending, fabrication—as well as related industries such as furniture or kitchenware manufacturing is advantageous.
• Existing connections within target customer segments (e.g., Pinda or Tinka) are considered a valuable asset but not mandatory for consideration.
• Excellent organisational abilities allowing you to balance multiple priorities while delivering timely results under pressure.
• Fluency in Bahasa Indonesia is required; proficiency in English is beneficial for communicating with regional teams.

What sets this company apart:

Joining this organisation means becoming part of a global network renowned for its commitment to technological excellence and customer satisfaction. With nearly a century of heritage behind it—and operations spanning over 80 subsidiaries worldwide—the company offers unparalleled stability alongside continuous investment in innovation. The Indonesian Technology Centre stands out as a hub for training, demonstration events, spare parts logistics, tooling storage, and refurbishment services—all designed to empower employees like you with resources needed for success. The culture here emphasises collaboration across borders; whether working alongside colleagues in Singapore or liaising with technical experts from Europe or America, you’ll find yourself supported by knowledgeable professionals who share your dedication to quality outcomes. Employees benefit from ongoing training opportunities that encourage personal growth while fostering an inclusive environment where every voice is valued. If you are looking for an employer that prioritises both professional development and work-life balance—with flexible working arrangements available—this is the place where your ambitions can truly flourish.

What's next:

If you are ready to take your career forward by joining an industry leader committed to excellence in industrial machinery solutions, now is the perfect time to apply!

Apply today by clicking on the link provided—your next rewarding challenge awaits.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.