General Manager Sales (Machinery)

A well-established, privately owned Indonesian industrial solutions company is seeking a General Manager Sales to lead its nationwide commercial organisation across six divisions. Reporting directly to the company’s ownership, you will lead approximately 50–100 sales employees with responsibility for P&L, EBITDA, gross profit, margins, pricing and overall commercial performance.

What you'll do:

As General Manager Sales, you will oversee the company’s overall commercial strategy and performance across its six business divisions. You will set priorities, drive growth and ensure each division delivers against its financial and commercial objectives.

You will manage through five Business Unit Heads and a wider sales organisation, balancing performance management with people development. The role also requires strong external engagement with major customers and international principals, as well as identifying new products, partnerships and markets.

• Develop and execute the overall commercial strategy across 6 business units.

• Take responsibility for P&L, EBITDA, gross profit, margin management, pricing strategy, budgeting and forecasting.

• Drive approximately 15% year-on-year sales growth through key-account development, cross-selling and new business opportunities.

• Lead and coach five Business Unit Heads and a wider sales organisation of approximately 50–100 employees.

• Monitor performance against targets and implement corrective actions for underperforming divisions.

• Develop turnaround strategies for businesses requiring stronger commercial performance.

• Strengthen relationships with major customers across Food & Beverage, OEM, pharmaceutical, manufacturing and other industrial sectors.

• Identify cross-selling opportunities between business divisions to increase customer value and revenue.

• Lead commercial negotiations with major customers while protecting profitability and long-term relationships.

• Manage relationships with international principals and align on business plans, targets and market opportunities.

• Identify potential new principals and product lines to support future business growth.

• Develop business plans and feasibility studies for new commercial opportunities.

• Collaborate with sales, engineering, procurement and supply chain teams to deliver customer requirements effectively.

• Build a commercially disciplined and collaborative culture while gaining the trust of long-tenured employees.

• Provide regular commercial updates and strategic recommendations to senior ownership.

What you bring:

To excel as General Manager Sales, you will bring extensive experience in B2B industrial sales, trading, manufacturing or industrial solutions, with a strong track record of leading sizeable commercial organisations.

You will combine commercial and financial acumen with strong customer and principal relationships. The ideal candidate is a mature leader who can be firm when necessary, negotiate confidently and challenge constructively while remaining approachable and respectful of experienced teams.

• 15–20+ years of experience in B2B industrial sales, commercial management, industrial trading, manufacturing or related sectors.

• Current or recent experience at General Manager, Business Head or equivalent senior level.

• Proven experience leading a sizeable commercial organisation, ideally with 50+ employees and multiple management layers.

• Strong hands-on ownership of P&L, EBITDA, gross profit, margins, pricing, budgeting and forecasting.

• Proven ability to develop and execute commercial strategies that deliver revenue and profitability growth.

• Strong understanding of B2B trading and/or project-based industrial businesses.

• Experience managing and developing senior sales leaders or Business Unit Heads.

• Strong customer exposure across Food & Beverage, OEM, manufacturing, pharmaceutical or other industrial sectors.

• Proven ability to negotiate with customers while protecting commercial interests and relationships.

• Experience managing international principals, distributors or strategic business partners.

• Ability to identify new principals, products and opportunities and evaluate them through business plans and feasibility studies.

• Strong commercial understanding of cross-selling across multiple business divisions.

• Experience improving underperforming businesses or divisions.

• Strong English communication skills, written and spoken.

• Mature and stable career history with demonstrated long-term commitment.

• Firm but approachable leadership style, with the ability to challenge constructively and build trust with experienced employees.

• Willingness to travel domestically and internationally as required.

What sets this company apart:

This role offers direct exposure to company ownership and significant influence over commercial strategy, business growth and future principal opportunities.

What's next:

If you are a commercially driven B2B industrial leader looking to take ownership of a diversified business, lead an established sales organisation and influence long-term company strategy, this could be an exciting next step.

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.