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About Robert Walters Indonesia

Since our establishment in 2011, our belief remains the same: Building strong relationships with people is vital in a successful partnership.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters Indonesia.

Learn more

Sales Manager (Makassar Based - FMCG)

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Sales Manager (Makassar Based - FMCG) Salary: Competitive and based on experience Location: Makassar Keywords: collaborative, dependable, supportive leadership, inclusive, flexible working opportunities, training opportunities, knowledgeable, team, network

A leading fast-moving consumer goods brand is seeking an East Indonesia Sales Manager to join their team in Makassar. This role offers you the opportunity to make a significant impact by driving sales and operational excellence across Sulawesi, Kalimantan, and Maluku. You will be empowered to shape channel strategies, nurture distributor relationships, and ensure successful trade execution in both modern and traditional retail environments. The organisation is committed to fostering a supportive and inclusive workplace where your passion for sales and collaborative spirit will be valued. With flexible working opportunities, ongoing training, and a knowledgeable network of professionals, this is your chance to grow your career in a dynamic sector while contributing to the success of a respected FMCG brand.

  • You will have the opportunity to lead regional sales operations across multiple channels including modern trade, general trade, and horeca, ensuring broad exposure and professional growth.
  • The organisation provides flexible working arrangements and continuous training opportunities, supporting your development as a knowledgeable leader within the FMCG industry.
  • You will work within a supportive team environment that values inclusivity, collaboration, and dependable leadership, making it an ideal place for those who thrive on connection and shared success.

What you'll do:

As the East Indonesia Sales Manager – Fast-Moving Consumer Goods based in Makassar, you will play a pivotal role in shaping the commercial success of the brand across Sulawesi, Kalimantan, and Maluku. Your day-to-day responsibilities will involve developing robust sales strategies that are responsive to market dynamics while collaborating closely with distributors to execute impactful trade promotions. You will forecast demand accurately by channel and SKU, manage budgets effectively, source creative premiums for point-of-sale activation, and coordinate seamlessly with marketing teams for new product launches. Regular market visits will keep you connected with key retailers and customers while enabling you to monitor performance firsthand. Success in this role requires a blend of analytical acumen, interpersonal sensitivity, flexibility in travel arrangements, and a commitment to nurturing strong relationships within your network. By consistently reviewing distributor performance and adapting plans as needed, you will ensure sustained growth for the brand throughout East Indonesia.

  • Develop and implement sales and channel strategies tailored for East Indonesia to achieve ambitious sales and operational objectives across Sulawesi, Kalimantan, and Maluku.
  • Monitor market trends, competitor activities, and customer behaviour to identify new growth opportunities and adjust strategies accordingly.
  • Guide distributors in creating effective localised trade promotions that drive product off-take while catering to unique regional opportunities.
  • Forecast monthly demand by channel and SKU with distributors to ensure accurate planning and efficient supply chain management.
  • Manage the execution of trade plans through distributors, ensuring alignment with set objectives and key performance indicators.
  • Monitor effectiveness of trade plans versus objectives, taking corrective action with distributors when necessary to optimise results.
  • Source and develop relevant premiums and point-of-sale materials to support channel plans and enhance brand visibility at purchase points.
  • Coordinate with consumer marketing teams for new product launches into trades, including sales criteria, in-store activity, and trade presentation kits.
  • Organise regular reviews with distributors—monthly and quarterly—to assess performance, provide feedback, and implement corrective actions as needed.
  • Conduct frequent market visits to monitor brand performance, distributor engagement, and ensure consistent execution of operational standards.

What you bring:

To succeed as an East Indonesia Sales Manager – Fast-Moving Consumer Goods in Makassar, you should bring proven expertise in field sales management within the FMCG industry. Your educational background equips you with foundational business knowledge while your extensive experience managing territories—including distributor networks—demonstrates your dependability. Familiarity with East Indonesian markets gives you valuable insight into local nuances; connections with key retailers further strengthen your ability to drive results collaboratively. Your analytical mindset allows you to interpret complex data sets while your interpersonal sensitivity fosters positive relationships among team members and partners alike. Adaptability is crucial as you navigate evolving market conditions; your willingness to travel ensures hands-on engagement with stakeholders across Sulawesi, Kalimantan, and Maluku. By combining technical competencies with emotional intelligence—such as empathy for customer needs—you will contribute meaningfully to communal success.

  • Bachelor’s degree or higher in any business-related field is required for this position.
  • At least five years of field sales experience managing territory, distributor networks, and sales teams within the FMCG sector is essential.
  • A minimum of one year’s experience managing sales operations specifically in East Indonesia (Sulawesi, Kalimantan, Maluku) is highly desirable.
  • Proven ability to develop channel plans or trade marketing strategies is considered advantageous for this role.
  • Well-established connections with key retailers or customers in East Indonesia will help you excel in this position.
  • Strong analytical skills are necessary for monitoring market trends and identifying growth opportunities.
  • Solid people management skills are vital for guiding distributor teams towards shared goals.
  • Excellent interpersonal skills enable you to build trust-based relationships across diverse stakeholders.
  • Sound decision-making abilities are important for adapting activity plans based on competitor movements or changing market conditions.
  • Flexibility to travel frequently within East Indonesia ensures you remain engaged with local markets.

What sets this company apart:

This organisation stands out as a trusted leader within the fast-moving consumer goods sector thanks to its unwavering commitment to employee development and inclusive practices. You’ll find yourself part of a knowledgeable network where sharing ideas is encouraged—ensuring everyone feels supported regardless of their background or experience level. Flexible working opportunities allow you to balance professional ambitions with personal priorities while generous training programmes empower you to continually expand your skillset. The company’s supportive leadership style prioritises collaboration over hierarchy; every team member’s contribution is valued equally. By joining this organisation in Makassar as an East Indonesia Regional Sales Manager – Fast-Moving Consumer Goods, you become part of a community dedicated not only to commercial excellence but also mutual respect—a place where loyalty thrives alongside innovation.

What's next:

If you’re ready to take your career forward by joining a collaborative team that values your expertise in regional sales management within FMCG—this is your moment!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.

Contract Type: Perm

Specialism: Sales

Focus: Sales - General

Industry: FMCG

Salary: Negotiable

Workplace Type: On-site

Experience Level: Mid Management

Location: Makassar

Job Reference: 8OSJ54-6BA76EE2

Date posted: 6 August 2026

Consultant: Augista Anbia