VP Operations (Retail F&B)

VP Operations (F&B Retail) Salary: Competitive and based on experience Location: Jakarta Keywords: collaborative leadership, field-driven operations, multi-outlet management, store traffic initiatives, hands-on approach, team development, operational excellence, cross-functional partnership, growth phase, high-accountability environment

A leading Indonesian food and beverage chain is seeking a VP Operations (F&B Retail) to take full ownership of their expansive store operations. This is an exceptional opportunity for you to join a business in a dynamic, high-growth phase, where your passion for field-driven execution and genuine connection with teams will be celebrated. The role promises regular travel, direct influence over regional heads, and the chance to build operational structures from the ground up. If you thrive in environments that value grit, adaptability, and hands-on leadership rather than polished corporate processes, this is your moment to shine.

Take charge of store operations across more than 400 outlets nationwide, ensuring consistency in service standards and operational execution while nurturing a culture of collaboration and accountability. Lead and develop three regional heads responsible for East Region, West Region, and Business Growth functions, empowering them to deliver outstanding results through supportive leadership and ongoing mentorship. Drive foot traffic and same-store performance by designing and executing below-the-line (BTL) and above-the-line (ATL) initiatives, working closely with marketing, supply chain, and HR teams to achieve ambitious business growth targets.

What you'll do:

As VP Operations (F&B Retail), you will play a pivotal role in steering the day-to-day activities of an extensive outlet network. Your responsibilities will span overseeing operational consistency across hundreds of locations, mentoring regional leaders to excel in their roles, driving impactful marketing initiatives that boost store traffic, and collaborating with various departments to support overall business growth. You will be expected to identify areas for improvement within existing processes and swiftly implement actionable solutions that enhance efficiency. Regular engagement with frontline teams through store visits will allow you to nurture a positive culture built on trust and shared goals. Success in this role requires balancing strategic oversight with hands-on involvement—ensuring every outlet operates smoothly while continuously pushing for higher standards. Your ability to connect with people at all levels will be crucial as you help shape the company's operational framework during its exciting expansion.

• Oversee daily operations across 400+ retail food and beverage outlets throughout Indonesia, ensuring every location delivers consistent service standards and adheres to established SOPs.
• Manage and mentor three regional heads—East Region, West Region, and Head of Business Growth—by providing guidance, support, and clear direction to foster their professional development.
• Design and implement BTL activations as well as ATL campaigns aimed at increasing store traffic and enhancing same-store sales performance.
• Identify operational gaps within the current structure and develop practical solutions that can be executed efficiently in a fast-moving environment.
• Monitor key metrics such as average transaction value (ATV), customer traffic, service quality, and cost efficiency to ensure optimal performance across all stores.
• Drive accountability among field teams by setting clear expectations, regularly reviewing progress, and offering constructive feedback to encourage continuous improvement.
• Collaborate closely with cross-functional partners including marketing, supply chain, and human resources to align operational strategies with broader business objectives.
• Be a visible presence in the field by conducting regular store visits, engaging directly with frontline staff, and building a strong operational culture rooted in teamwork.
• Champion initiatives that support business growth targets while maintaining high levels of customer satisfaction throughout the network.
• Contribute actively to shaping the operational structure during this high-growth phase by sharing insights from your experience managing large-scale multi-outlet operations.

What you bring:

Your extensive experience in food and beverage operations will enable you to bring valuable insights into managing large-scale outlet networks. Having held senior leadership positions overseeing multiple locations equips you with the skills needed for both strategic planning and practical execution. You are recognised for your ability to connect deeply with frontline staff—building trust through visibility in stores rather than remote management. Your expertise includes launching successful marketing initiatives that drive customer traffic while maintaining high service standards. A background rooted in local or home-grown brands gives you an edge when adapting quickly within less-structured environments. You are comfortable making decisions amid uncertainty; your interpersonal skills foster collaboration across departments such as marketing or supply chain. Willingness to travel regularly demonstrates your commitment to staying close to operations. Ultimately, your proven track record managing complex teams ensures you can guide this organisation through its next phase of growth.

• Minimum eight years' experience in food and beverage operations with at least three years spent in senior leadership roles managing multi-outlet networks.
• Proven track record leading large store networks comprising at least fifty outlets; experience managing one hundred or more outlets is highly desirable.
• Demonstrated ability as a genuine field operator who thrives on being close to teams on the floor rather than relying solely on office-based management.
• Exceptional people leadership skills enabling you to motivate large distributed teams through empathy, encouragement, and collaborative goal-setting.
• Experience developing traffic-driving initiatives via BTL activations or ATL campaigns as well as local store marketing efforts tailored for mass market audiences.
• Background working with local or home-grown food chains is preferred over multinational corporate environments due to familiarity with less-structured settings.
• Comfortable navigating high-growth businesses where ambiguity is common; able to prioritise tasks effectively without waiting for perfect process documentation.
• Familiarity with Indonesia's mass market food landscape including consumer preferences and operational challenges specific to the region.
• Willingness to be based in Jakarta with regular travel required between headquarters and Malang locations for hands-on engagement.
• Ability to work cross-functionally with marketing, supply chain, HR teams while maintaining focus on operational excellence.

What sets this company apart:

This organisation stands out as one of Indonesia's most prominent food chains thanks to its rapid expansion across the country. With more than four hundred outlets serving millions of customers each month—and a workforce numbering nearly twenty-eight thousand—the scale offers unparalleled opportunities for professional development. The company values hands-on leadership: here you are encouraged not just to manage but also engage directly with teams on the ground. The environment is energetic yet supportive; it rewards those who embrace change enthusiastically while fostering collaboration among colleagues from diverse backgrounds. Unlike traditional corporate setups where rigid processes dominate decision-making, this business empowers leaders like you to build frameworks as they go—making real-time adjustments that drive success. Joining now means becoming part of an ambitious journey where your contributions will have immediate impact on both operational excellence and organisational culture. The company's commitment to inclusivity ensures everyone's voice matters; training opportunities abound so you can continue growing alongside peers who share your passion for delivering outstanding customer experiences.

What's next:

If you are ready for an exciting challenge where your leadership can truly shape the future of retail food operations in Indonesia, this is your opportunity!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.