National Sales Manager (FMCG)

National Sales Manager (FMCG) Salary: Competitive and based on experience Location: Jakarta, Indonesia Keywords: collaborative, growth leadership, supportive leadership, dependable, inclusive, training opportunities, team development, flexible working environment, knowledgeable

A renowned global brand in the fast moving consumer goods sector is seeking a National Sales Manager to spearhead its commercial strategy across Indonesia. This Jakarta-based opportunity places you at the forefront of business expansion, where your expertise will shape sales initiatives spanning General Trade, Modern Trade, and Food Service channels. The organisation is celebrated for its commitment to quality, fostering a collaborative and inclusive culture that prioritises employee growth and professional development. You will be empowered to nurture a high-performing team, drive market share, and build enduring partnerships with key stakeholders. With flexible working arrangements and a supportive environment, this role offers the perfect platform for those who are passionate about leading teams and making a significant impact in a thriving industry.

• Take charge of nationwide sales operations for a respected global brand, driving growth across multiple channels including General Trade, Modern Trade, and Food Service.
• Benefit from an inclusive workplace that values teamwork, knowledge sharing, and continuous learning through structured training opportunities and career progression pathways.
• Enjoy a flexible working environment designed to support your professional ambitions while collaborating with knowledgeable peers dedicated to shared success.

What you'll do:

As National Sales Manager, you will play a pivotal role in shaping the future of the business in Indonesia. Your day-to-day responsibilities will revolve around crafting effective commercial strategies that resonate across various distribution channels. You will inspire your team through mentorship and hands-on guidance while building robust relationships with key accounts that underpin long-term success. By staying attuned to market dynamics and collaborating with internal departments, you will ensure that all initiatives are aligned with broader organisational goals. Your ability to manage resources efficiently—whether it’s overseeing budgets or optimising operational processes—will be crucial in delivering outstanding results. Representing the brand externally at industry events further amplifies your influence in positioning the company as a leader.

• Design and implement comprehensive commercial strategies tailored to General Trade, Modern Trade, and Food Service channels to increase market share and revenue.
• Mentor, guide, and develop a diverse national sales team by fostering collaboration, capability-building, and performance excellence.
• Cultivate and expand long-term relationships with key distributors, retail chains, and food service partners to secure sustainable business growth.
• Analyse evolving market trends and competitor activities to proactively adjust strategies and identify new avenues for expansion.
• Collaborate closely with cross-functional teams such as Marketing, Supply Chain, and Finance to ensure seamless go-to-market execution and alignment on business objectives.
• Oversee trade spend management, accurate forecasting, and P&L performance within the sales function to achieve financial targets.
• Represent the brand at major trade shows and industry events to enhance visibility and strengthen stakeholder engagement.
• Drive synergy between different sales channels by leveraging cross-channel strengths for maximum commercial impact.
• Champion best practices in sales processes while ensuring compliance with company standards and policies.

What you bring:

In this National Sales Manager position, your extensive background in sales will be instrumental in navigating Indonesia’s dynamic marketplace. Your history of guiding large teams towards shared objectives showcases your interpersonal skills and commitment to collective achievement. You bring not only technical acumen but also an analytical approach that enables you to interpret data-driven insights for strategic advantage. Experience managing distributor networks and key accounts ensures you can foster lasting partnerships essential for sustained growth. Fluency in both Bahasa Indonesia and English allows you to connect seamlessly with colleagues at every level. Above all, your collaborative nature—rooted in empathy, dependability, and enthusiasm for developing others—sets you apart as an inspiring leader ready to make a meaningful difference.

• At least 10 years of experience in fast moving consumer goods sales within Indonesia, demonstrating strong exposure to both General Trade and Modern Trade; experience in Food Service is highly advantageous.
• Proven track record of successfully leading large-scale teams from diverse backgrounds while nurturing their professional growth through coaching and collaboration.
• Exceptional distributor management skills coupled with deep expertise in handling key accounts across multiple channels.
• Analytical mindset with proficiency in interpreting complex data sets and market trends to inform strategic decisions.
• Experience working within multinational or premium consumer brands, bringing an understanding of global standards alongside local market nuances.
• Fluency in Bahasa Indonesia as well as English to facilitate effective communication across all levels of the organisation.
• Collaborative leadership style marked by empathy, dependability, and a genuine passion for supporting others’ success.
• Demonstrated ability to work effectively within cross-functional teams to deliver cohesive business outcomes.

What sets this company apart:

This organisation stands out as a beacon of excellence within the global FMCG landscape due to its unwavering dedication to quality products and people-centric values. Employees benefit from an inclusive culture where teamwork is celebrated, knowledge is freely shared, and everyone’s contributions are recognised. The company invests heavily in training opportunities designed to accelerate personal growth while providing clear pathways for career advancement. Flexible working arrangements enable you to balance professional aspirations with personal commitments without compromise. Surrounded by supportive colleagues who are committed to mutual success, you’ll find yourself empowered every step of the way—making this an ideal environment for those who value collaboration, learning, and impactful leadership.

What's next:

If you’re ready to take on a transformative leadership role where your vision can shape the future of FMCG sales across Indonesia—and where your own growth will be championed—this is your moment.

Apply today by clicking on the link below to embark on your next exciting career journey.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.