National Sales Manager (HORECA)
National Sales Manager (HORECA) Salary: Competitive and based on experience Location: Jakarta Keywords: Sales, Management, Distribution, FMCG, F&B
Our client is seeking a dynamic and experienced National Sales Manager to join their team. This role offers the opportunity to take full ownership of the P&L delivery for gourmet mass products, driving business growth through excellent management and development of distributor partners and key customers. The successful candidate will be responsible for defining and implementing effective RTM strategies, ensuring that the right products reach the right areas, segments, and customers in a timely and efficient manner. This is an exciting opportunity to contribute to the success of a leading organisation while developing your career in sales management.
- Full P&L responsibility for gourmet mass products
- Development and management of distributor partners and key accounts
- Defining and implementing effective RTM strategies
What you'll do:
As a National Sales Manager, you will play a pivotal role in driving the success of our client's gourmet mass products. Your primary responsibility will be to manage the full P&L delivery of these products. You will ensure overall business objectives are achieved by managing distributor partners and key customers effectively. You will also be tasked with defining and establishing the right RTM strategy to capture market potential. Your role will extend to driving both the business and brand ambitions internally and externally. This includes launching new products, positioning brand price, developing specific products for direct customers, as well as in-store execution.
- End-to-end development and management of sales team including recruitment, retention, training, engagement/motivation, and monitoring
- End-to-end distributor management and development including selection, RTM design, salesmanship, sales system capability, and execution
- Developing business strategy and plan including market analytics, segment strategy, territory expansion strategy, pricing strategy, product/application plan
- Ownership of P&L for Gourmet mass products
- Collaborative work with internal (local, regional, global) and external functions
What you bring:
The ideal candidate for the National Sales Manager position brings a wealth of experience in sales management and distribution handling Top FMCG or F&B products. You have strong knowledge of distribution processes and best practices which you've gained from at least 8 years in similar roles. Your excellent communication skills enable you to build strong relationships with distribution partners and internal stakeholders. You have a proven track record of developing successful distribution strategies that drive growth. Your strong analytical skills allow you to identify opportunities for improving distribution processes based on data analysis.
- Strong knowledge of distribution processes and best practices
- Excellent communication and interpersonal skills
- Proven track record of developing successful distribution strategies
- Strong analytical skills with ability to analyze data and market trends
- Ability to lead and motivate a team
- Willingness to travel up to 50% of the time
What sets this company apart:
Our client is a globally recognised company known for its commitment to quality and innovation. They offer a supportive and inclusive work environment where every team member is valued for their unique contributions. The company also provides ample opportunities for professional growth and development, making it an ideal place to advance your career.
What's next:
Ready to take the next step in your career? Apply now!
Apply today by clicking on the link!
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
About the job

Contract Type: FULL_TIME
Specialism: Sales
Focus: Sales - General
Industry: Manufacturing and Production
Salary: Negotiable
Workplace Type: Hybrid
Experience Level: Senior Management
Location: Jakarta
FULL_TIMEJob Reference: PHQ5JS-BC430E9F
Date posted: 21 May 2025
Consultant: Augista Anbia
jakarta sales/sales-general 2025-05-21 2025-07-20 manufacturing-and-production Jakarta ID Robert Walters https://www.robertwalters.co.id https://www.robertwalters.co.id/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true