Sales Manager (Alcoholic Beverages - Beer)
Sales Manager (Alcoholic Beverages - Beer) Salary: Competitive and based on experience Location: Jakarta, Indonesia Keywords: Sales, Beer Brand, National Accounts, Horeca, Modern Trade
Our client, a prominent player in the international beverage industry, is on the hunt for a Sales Manager to spearhead their national sales operations across the Horeca and Modern Trade channels. This role offers an exciting opportunity to take full ownership of a popular beer brand's performance in Indonesia. If you're passionate about nurturing brands, guiding sales teams, and creating commercial impact—this could be your next career move.
- Drive and execute sales strategy across Horeca and Modern Trade
- Lead and manage sales teams to hit revenue and distribution targets
- Build strong relationships with key national accounts and distributors
What you'll do:
As a Sales Manager for our client's beer brand, you will be at the forefront of their national sales operations. Your role will involve driving the sales strategy across Horeca and Modern Trade channels, leading your team towards achieving set revenue targets. You'll also be responsible for building strong relationships with key national accounts and distributors, negotiating trade terms, and closing commercial agreements. Monitoring sales data will be crucial for identifying growth opportunities. In addition, you'll work closely with the marketing team to ensure brand visibility aligns with market trends.
- Drive and execute sales strategy across Horeca and Modern Trade channels
- Lead and manage sales teams to achieve revenue and distribution targets
- Establish robust relationships with key national accounts and distributors
- Negotiate trade terms and finalise commercial agreements
- Monitor sales data and performance metrics to identify growth opportunities
- Collaborate closely with marketing to ensure brand visibility and alignment in the market
- Deliver accurate sales forecasting on a monthly, quarterly, and annual basis
What you bring:
The ideal candidate for this Sales Manager role brings a solid track record in a sales leadership role within the FMCG, alcohol, or beverage sectors. You have strong experience managing Horeca and Modern Trade channels. Your demonstrated ability to lead and motivate high-performing sales teams will be crucial in this role. As a skilled negotiator with a strategic mindset, you are comfortable using CRM tools and Microsoft Office suite. Your analytical, data-driven approach focuses on results. Lastly, your strong communication skills coupled with professional proficiency in English will enable you to excel in this role.
- Proven track record in a sales leadership role, ideally within FMCG, alcohol, or beverage sectors
- Strong experience managing Horeca and Modern Trade channels
- Demonstrated ability to lead and motivate high-performing sales teams
- Skilled negotiator with a strategic mindset
- Comfortable using CRM tools and Microsoft Office suite
- Analytical, data-driven approach with a focus on results
- Strong communicator with professional proficiency in English
What sets this company apart:
This is more than just a sales job. You'll be part of an international company that’s growing rapidly in the Indonesian market. The culture is collaborative, ambitious, and supportive—with a focus on innovation, inclusion, and people development. Plus, they offer flexibility to help you maintain a healthy work-life balance.
What's next:
Ready to make your mark in the beverage industry? If you're excited about working on a dynamic beer brand and want to be part of a company that values performance and passion—apply now!
Apply today by clicking on the link!
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
About the job

Contract Type: FULL_TIME
Specialism: Sales
Focus: Sales - General
Industry: FMCG
Salary: Negotiable
Workplace Type: On-site
Experience Level: Mid Management
Location: Jakarta
FULL_TIMEJob Reference: 6PFKCB-C8AF88FD
Date posted: 30 April 2025
Consultant: Augista Anbia
jakarta sales/sales-general 2025-04-30 2025-06-29 fmcg Jakarta ID Robert Walters https://www.robertwalters.co.id https://www.robertwalters.co.id/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true