Senior Marketing Manager (Retail)

Senior Marketing Manager (Retail) Salary: Competitive and based on experience Location: Jakarta Keywords: marketing, merchandising, event partnership, sales acumen, collaborative

A leading global retail brand is seeking a Senior Marketing Manager to join their team. This is an exceptional opportunity for you to shape the marketing direction of a renowned organisation, driving impactful campaigns and elevating customer engagement across both physical stores and digital platforms. The role offers a unique blend of strategic influence and hands-on execution, allowing you to collaborate with talented teams and external partners while nurturing your own professional growth. You will be empowered to lead integrated marketing initiatives, manage high-profile product launches, and foster meaningful partnerships that enhance brand presence.

• Take ownership of end-to-end marketing strategy development and execution, ensuring alignment with business objectives and maximising brand impact across all channels.
• Work within a collaborative culture that values knowledge sharing, teamwork, and supportive leadership, providing you with the resources needed to succeed in a dynamic retail landscape.

What you'll do:

As Senior Marketing Manager, you will play a pivotal role in shaping the brand’s marketing vision. Your day-to-day responsibilities will involve developing robust strategies that resonate with customers while supporting commercial objectives. You will orchestrate integrated campaigns across multiple touchpoints—digital platforms, PR events, partnerships—and oversee the execution of seasonal promotions as well as product launches. By analysing market trends and consumer behaviour data, you will continuously refine campaign approaches for optimal impact. Collaboration is central; you’ll work alongside merchandising teams to prioritise inventory needs while partnering with sales colleagues to drive store traffic. Presenting performance insights to senior leadership will be part of your remit as you champion cross-functional collaboration with operations, finance, visual merchandising, and e-commerce teams. You’ll also identify new partnership opportunities—negotiating terms with agencies or media partners—to further elevate the brand’s profile.

• Develop comprehensive annual and quarterly marketing strategies that align closely with business goals and drive measurable results across retail channels.
• Build and strengthen brand positioning by enhancing customer engagement and expanding market presence through creative storytelling and targeted campaigns.
• Lead integrated marketing initiatives spanning digital platforms, social media, public relations, events, partnerships, and in-store activations to ensure cohesive messaging.
• Manage seasonal campaigns, product launches, promotional calendars, and key retail moments to maximise visibility and sales conversion.
• Drive foot traffic and sales performance across both physical stores and e-commerce platforms by leveraging data-driven insights and innovative tactics.
• Analyse customer behaviour, market trends, and competitor activities to optimise campaign effectiveness and inform future strategies.
• Collaborate closely with merchandising and sales teams to support category growth, inventory priorities, and seamless execution of marketing plans.
• Monitor campaign return on investment (ROI), sales uplift metrics, customer acquisition costs, and overall marketing effectiveness to ensure resource efficiency.
• Oversee digital marketing efforts including paid media placements, SEO/SEM optimisation, social media engagement, influencer collaborations, and email campaigns.
• Lead CRM and loyalty strategies aimed at improving customer retention rates and increasing lifetime value through personalised communication.

What you bring:

The ideal candidate for Senior Marketing Manager brings extensive experience from the retail or lifestyle sector coupled with deep expertise in integrated campaign management. Your background includes successfully launching multi-channel initiatives that drive both brand awareness and commercial outcomes. You possess strong analytical skills—translating consumer insights into actionable strategies—and are adept at leveraging digital tools for targeted outreach. Your proficiency extends beyond technical know-how; you excel at budget management while monitoring key performance indicators such as ROI or customer acquisition cost. Leadership comes naturally; you nurture talent within your team while promoting a culture of collaboration across departments. Communication is one of your strengths—you articulate complex ideas clearly whether presenting to senior executives or coordinating with external partners. Project management is another area where you shine; you ensure seamless execution even when juggling competing priorities. Above all else, your commitment to continuous learning means you stay ahead of industry trends—making you a dependable asset within any retail-focused organisation.

• 7–10+ years of proven experience in marketing roles within retail or fashion sectors showcasing your ability to deliver successful campaigns.
• Demonstrated track record managing integrated marketing campaigns from conception through execution across multiple channels including digital platforms.
• Experience overseeing CRM systems and loyalty programmes aimed at improving customer retention rates through personalised communication strategies.
• Ability to analyse consumer insights using data analytics tools for optimising targeting efforts within retail environments.
• Proficiency in managing budgets efficiently while tracking key performance metrics such as ROI or customer acquisition cost.
• Exceptional leadership skills enabling you to mentor team members effectively while fostering a collaborative environment among internal stakeholders or external agencies.
• Excellent communication abilities allowing you to present strategic recommendations clearly to senior leadership or cross-functional teams.
• Advanced project management capabilities ensuring timely delivery of complex campaigns involving multiple departments or external partners.

What sets this company apart:

This organisation stands out for its unwavering commitment to employee development through comprehensive training opportunities tailored for every stage of your career journey. The company fosters an inclusive workplace culture where collaboration is celebrated—ensuring everyone feels supported by knowledgeable colleagues who share their expertise freely. Supportive leadership encourages open dialogue so your ideas are heard; growth leadership ensures there are clear pathways for advancement regardless of your starting point. The company’s dedication to creating a positive environment extends beyond the office—offering community-building activities that reinforce kinship among employees. As part of this team-oriented network in retail sector you’ll find yourself surrounded by passionate professionals who value trust honesty empathy—and who are committed not only to organisational success but also individual wellbeing.

What's next:

If you’re ready to make a meaningful impact in retail marketing, apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.