Head of Product (FMCG)

Head of Product (FMCG) Salary: Competitive and based on experience Location: Jakarta Keywords: collaborative, cross-functional, product innovation, consumer insights, commercial strategy, product portfolio management

A leading organisation in the fast-moving consumer goods sector is seeking a Head of Product to drive end-to-end product development and commercial success. This pivotal role offers you the opportunity to shape the future of high-performing consumer products, working closely with expert teams across R&D, Supply Chain, Marketing, Sales, and Finance. You will be at the heart of translating consumer needs into innovative solutions that stand out in the market, ensuring every product launch is backed by robust technical and commercial strategies. The company values flexibility, training opportunities, and supportive leadership, creating an inclusive environment where your expertise will be nurtured and celebrated. If you are passionate about delivering exceptional products and thrive in a collaborative setting, this is your chance to make a significant impact.

• You will lead the entire product development lifecycle from concept through to commercial launch and post-launch optimisation, ensuring each product meets rigorous standards for performance and profitability.
• You will work alongside diverse teams including R&D, Supply Chain, Marketing Strategy, Consumer Insights, PR, Finance, Sales, and E-commerce to deliver compelling product innovations that resonate with consumers.

What you'll do:

As Head of Product, you will play a central role in shaping the organisation’s portfolio by overseeing every stage of product development. Your day-to-day responsibilities involve collaborating with multiple departments to ensure that each new offering is not only technically sound but also commercially viable. You will translate consumer insights into actionable features while maintaining close communication with marketing teams to validate concepts. By aligning financial objectives with operational execution across sales channels and e-commerce platforms, you will guarantee profitable launches. Your ability to monitor industry trends ensures that products remain ahead of competitors. Success in this role requires a keen eye for detail when managing existing portfolios—reviewing feedback data and market performance—and a talent for crafting compelling narratives that build trust externally. You will foster cross-functional teamwork through regular alignment meetings while keeping projects on schedule. Ultimately your efforts will drive innovation within the category while supporting organisational growth.

• Own the end-to-end product development roadmap by guiding products from initial conceptualisation through feature definition to commercial launch and continuous improvement after release.
• Partner with Research & Development and Supply Chain teams to transform consumer needs and technical specifications into competitive innovations such as advanced absorption technology, materials selection, fit enhancements, and packaging improvements.
• Collaborate closely with Consumer Insights and Marketing Strategy teams to validate new product concepts, establish key selling points, substantiate claims, and ensure strong product-market fit.
• Align with Public Relations and Communications teams to craft credible narratives for products, develop scientific proof points, and create engaging storytelling for external audiences including media outlets.
• Work hand-in-hand with Finance to set product P&L benchmarks, define cost-of-goods-sold targets, establish pricing structures, and achieve gross margin goals for category profitability.
• Coordinate with Sales and E-commerce teams to determine commercial channel strategies, prioritise distribution channels, set pricing tiers, and manage trade margin structures for both new launches and existing SKUs.
• Manage the performance of the current product portfolio by systematically reviewing health metrics, analysing usage feedback, monitoring market trends, and driving reformulations or packaging optimisations as needed.
• Formulate differentiated product positioning strategies by developing packaging messaging hierarchies and reason-to-believe frameworks that clearly distinguish the brand from competitors in the category.
• Lead cross-functional alignment meetings across Product Management, Marketing Strategy, Sales Operations, Finance Planning, and Regulatory Affairs to keep new product introduction timelines on track.
• Monitor global and local category innovations as well as regulatory updates, raw material trends, and competitor moves to maintain a sustainable competitive advantage.

What you bring:

The ideal candidate for Head of Product brings extensive experience in managing complex portfolios within personal care or hygiene categories. Your academic background equips you with analytical skills necessary for strategic planning while your professional journey demonstrates proficiency in launching consumer-centric products. You possess fluency in English which enables seamless collaboration across global networks. Your expertise extends beyond marketing into financial stewardship—ensuring every initiative aligns with profitability goals through careful modelling of costs and pricing structures. You have led cross-functional teams successfully by fostering cooperation between technical experts (R&D/Supply Chain/Regulatory) and commercial strategists (Marketing/Finance/Sales). Your knowledge of testing methodologies allows you to validate claims rigorously while your familiarity with packaging development supports differentiation efforts. Experience navigating manufacturing standards for absorbent hygiene products further strengthens your candidacy; additionally your ability to execute turnaround strategies ensures resilience amid changing market conditions. Your interpersonal skills promote inclusivity within project teams while your commitment to ongoing learning positions you as a dependable leader who thrives on knowledge sharing.

• Bachelor’s degree or higher in Marketing, Business Administration, Product Management, Chemical Engineering, Bio-engineering or related discipline is required for this position.
• At least eight years’ experience in product marketing, development or brand management within FMCG sectors such as Personal Care, Hygiene Products (Diapers/Sanitary Care), demonstrating deep familiarity with these categories.
• Fluency in English both written and spoken is essential for effective communication across internal teams and external stakeholders.
• Proven track record launching successful consumer products while managing multi-SKU portfolios from inception through commercialisation.
• Strong commercial acumen demonstrated by direct experience in financial modelling including COGS structure analysis, pricing strategies formulation and P&L management oversight.
• Exceptional cross-functional leadership skills evidenced by successful alignment between technical teams (R&D/Regulatory/Supply Chain) and commercial teams (PR/Marketing/Finance/Sales).
• Solid understanding of methodologies for product testing including consumer validation processes as well as clinical/technical claim substantiation protocols; experience in packaging development is highly valued.
• Deep technical or commercial familiarity with absorbent hygiene products manufacturing standards (diapers/sanitary pads) is preferred but not mandatory.
• Experience managing turnaround strategies for underperforming products along with cost optimisation initiatives; proven ability to position premium offerings effectively within retail/e-commerce environments.

What sets this company apart:

This organisation stands out as a leader in the fast-moving consumer goods industry due to its unwavering commitment to quality innovation supported by a culture of collaboration. The company invests heavily in training opportunities so you can continually expand your skillset alongside knowledgeable colleagues who value sharing expertise. Supportive leadership fosters an inclusive environment where every team member’s contributions are recognised—creating space for personal growth as well as professional advancement. The business maintains a strong network across multiple disciplines ensuring that ideas are developed communally rather than in isolation; this approach not only drives superior outcomes but also builds lasting relationships among staff members. With generous pension contributions available alongside structured career progression pathways you can expect stability coupled with exciting challenges that encourage creativity without sacrificing dependability or warmth.

What's next:

If you are ready to take your career forward by joining an organisation committed to excellence in product innovation within FMCG then this opportunity awaits you!

Apply today by clicking on the link provided—your next step towards making a meaningful impact starts here.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.