Marketing Strategy Manager (Feminine and Baby Care)

A leading consumer brand in Jakarta is seeking a Marketing Strategy Manager to drive strategic initiatives within the baby and mom segment. This role offers you the opportunity to shape annual business planning, brand strategy, integrated marketing campaigns, and product launches, all while collaborating with cross-functional teams.

• Shape the future of baby and mom brands by leading strategic workstreams for business planning, brand positioning, integrated campaigns, and product launches.
• Collaborate with diverse teams across marketing, sales, product development, insights, and finance to ensure strategies are aligned with business objectives and deliver measurable results.

What you'll do:

As Marketing Strategy Manager – Baby and Mom Segment based in Jakarta you will play a pivotal role in shaping the direction of beloved consumer brands. Your day-to-day responsibilities will involve leading annual business planning sessions alongside developing compelling brand strategies that resonate with target audiences. You will orchestrate integrated marketing campaigns from conception through execution while guiding product launches that meet both consumer needs and commercial objectives. By monitoring market intelligence across pricing tactics and promotional activities you will ensure proactive adjustments are made to keep the brand ahead of industry trends. Synthesising complex data from multiple sources—including consumer research findings social listening analytics creator content reviews competitor benchmarks—and translating these into actionable business implications will be central to your success. You will analyse e-commerce performance metrics identifying growth opportunities or risks before they impact the bottom line. Benchmarking products against competitors will help guide R&D efforts while connecting consumer insights with category dynamics ensures launch strategies are robust. Strategic briefs developed by you will align communications across media PR influencers POSM activations e-commerce platforms ensuring every initiative supports broader business goals. Preparing executive-ready decks comparison frameworks memos summaries for management will showcase your ability to distil complexity into clarity. Driving cross-functional project management means keeping all teams aligned on priorities using centralised trackers so nothing falls through the cracks. Linking budgets resources roles to expected outcomes ensures every investment delivers value.

• Lead strategic workstreams for annual business planning, brand strategy development, integrated marketing campaigns, and product launches by defining core business challenges and structuring clear decision frameworks.
• Monitor ongoing market trends and competitive intelligence across pricing strategies, promotional activities, product claims, packaging innovations, and channel performance to proactively adjust marketing strategies.
• Synthesise consumer behaviour data, channel analytics, competitor benchmarking, research findings, social listening insights, creator content analysis, and sales metrics into comprehensive strategic recommendations.
• Analyse e-commerce performance indicators such as sales volumes, pricing dynamics, SKU mix optimisation, and channel effectiveness to identify sustainable growth opportunities as well as potential risks.
• Benchmark brand portfolios against competitors on product specifications, key selling points, proof points, and positioning hierarchies to inform product development and R&D strategies.
• Connect consumer insights with category dynamics and commercial constraints to formulate robust decision criteria for product launches, packaging design choices, and go-to-market strategies.
• Develop strategic briefs and narratives that align integrated marketing communications—including media planning, PR outreach, influencer engagement, POSM execution, and e-commerce activation—with overarching business goals.
• Prepare concise management-ready strategic decks, comparison frameworks for decision-making processes, executive memos summarising key findings, and one-page summaries for senior stakeholders.
• Drive cross-functional project management for priority initiatives by maintaining centralised decision trackers across marketing operations, sales channels, product innovation teams, consumer insights functions, and finance departments.
• Link marketing budget allocations and resource planning directly to strategic roles within the team while ensuring expected commercial impact is tracked through measurable business outcomes.

What you bring:

Your proven experience as Marketing Strategy Manager – Baby and Mom Segment will include deep familiarity with marketing strategy development brand positioning category analysis commercial planning e-commerce optimisation ideally within FMCG or consumer brands. You bring not only technical expertise but also strong interpersonal skills enabling effective collaboration across diverse teams including marketing sales product development insights finance. Your fluency in English ensures seamless communication while any additional language proficiency further enhances your collaborative potential. Analytical rigour structured thinking ability to synthesise multi-source data into actionable recommendations underpin your approach ensuring every insight leads to tangible outcomes. Proficiency with Excel Google Sheets PowerPoint means you can create models frameworks decks that support executive-level decisions. AI literacy hands-on research tool usage disciplined sourcing factual validation guarantee reliability accuracy in all outputs produced. High ownership speed reliability when managing projects independently demonstrate your commitment dependability as valued team member. Experience launching products developing packaging claims planning campaigns allocating resources shows practical understanding of what drives success in this segment. Presenting complex findings senior stakeholders translating them into clear actionable summaries highlights your communication strengths.

• Bachelor’s degree in Marketing Business Economics Communications Data/Business Analytics or related field is required for foundational knowledge.
• Minimum 3–6 years’ experience in marketing strategy brand strategy category strategy commercial strategy e-commerce strategy or top-tier management consulting ideally within FMCG or consumer brands.
• Fluent professional proficiency in English (written spoken) is essential for effective cross-functional collaboration presentations; Mandarin/Chinese proficiency is considered an advantage.
• Exceptional analytical skills paired with structured problem-solving abilities enable you to break down ambiguous questions into actionable recommendations that drive results.
• Strong capability to synthesise complex multi-source data into clear commercial implications rather than descriptive research summaries demonstrates your value-add approach.
• Proficiency in Microsoft Excel Google Sheets PowerPoint allows you to build clean financial models comparison frameworks executive decks supporting decision-making processes.
• AI-literate hands-on with research tools strong source discipline factual validation capabilities ensure accuracy reliability in all analyses presented.
• High ownership speed reliability independently driving projects from problem definition through final executive recommendation with minimal supervision sets you apart as dependable team member.
• Experience supporting product launches packaging strategy claims development integrated campaign planning resource allocation showcases your practical expertise.
• Track record presenting complex data senior management translating findings into decision-oriented outputs highlights your communication skills.

What sets this company apart:

This organisation stands out as a leader in Indonesia’s FMCG sector especially within the baby and mom category thanks to its unwavering commitment to nurturing talent fostering inclusive environments prioritising flexible working opportunities generous training programmes supportive leadership networks knowledgeable teams collaborative culture. Employees enjoy access ongoing learning development resources empowering them grow professionally personally while contributing meaningful impactful work that shapes lives families communities nationwide. The company’s dedication creating positive workplace atmosphere where dependability empathy inter-personal connections are celebrated ensures everyone feels valued respected supported throughout their career journey here. With a focus on growth leadership communal achievement shared success this employer offers unique platform advance your skills make lasting difference industry beyond.

What's next:

If you are ready to make a meaningful impact on the baby and mom segment by joining a collaborative team dedicated to growth leadership apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.