Senior Brand Manager (Local Emerging Beauty)

Senior Brand Manager – Local Emerging Beauty Salary: Competitive and based on experience Location: Jakarta Keywords: brand management, marketing, FMCG, personal care, collaborative, growth leadership

An emerging local beauty brand in Jakarta is seeking a Senior Brand Manager to drive the next phase of growth in Indonesia’s vibrant skincare and cosmetics market. This role offers you the opportunity to shape the future of an emerging brand, leveraging your expertise in strategic marketing, product innovation, and integrated communications. You will be at the forefront of launching new products, building compelling campaigns, and nurturing a team within a supportive environment that values collaboration and professional development. If you are passionate about beauty, thrive on connecting with consumers, and want to make a meaningful impact in a fast-evolving industry, this position provides the opportunities and chance to work alongside knowledgeable colleagues who share your enthusiasm for excellence.

• Play a pivotal role in defining brand strategy and positioning for a rapidly growing local beauty company, ensuring differentiation in Indonesia’s competitive skincare landscape.
• Lead cross-functional teams to deliver innovative product launches and manage portfolio performance across skincare, sun protection, and makeup categories.

What you'll do:

As Senior Brand Manager – Local Emerging Beauty based in Jakarta, you will play an integral role in shaping the direction of a dynamic local beauty brand. Your day-to-day responsibilities will involve developing comprehensive marketing plans that translate consumer insights into actionable initiatives. You will collaborate with R&D teams to identify new product opportunities and oversee launches from concept through execution. By leading integrated campaigns across digital platforms and offline channels, you will ensure consistent messaging that resonates with consumers. Working closely with e-commerce partners, you will drive commercial growth while monitoring key sales metrics. Your ability to analyse market trends and present strategic recommendations will be crucial for achieving business objectives. Additionally, you will nurture a team of brand professionals through supportive leadership and cross-functional collaboration with departments such as sales, supply chain, finance, creative teams, ensuring seamless execution of marketing plans aligned with stock availability and business priorities.

• Define the brand’s positioning by identifying target consumers, value proposition, and long-term growth strategies that align with company objectives.
• Develop annual marketing plans that reflect consumer insights and category trends while strengthening brand differentiation in Indonesia’s affordable skincare market.
• Identify unmet consumer needs and new product opportunities by collaborating with R&D and product development teams to create compelling concepts, packaging, claims, and go-to-market plans.
• Manage product launches from inception through lifecycle management, including SKU performance evaluation, pricing decisions, and portfolio gap analysis across multiple categories.
• Lead integrated marketing campaigns across social media platforms, digital advertising channels, influencers, KOLs, and offline activations to maximise awareness and engagement.
• Build campaign calendars around key product launches, seasonal moments, and marketplace events while ensuring consistent messaging across all consumer touchpoints.
• Work closely with e-commerce and trade marketing teams to grow sales on Shopee, TikTok Shop, Lazada, and other platforms by aligning brand campaigns with promotional mechanics and affiliate initiatives.
• Monitor sales metrics such as conversion rates, average order value, repeat purchases, and promotional ROI to balance short-term targets with long-term brand equity.
• Own or contribute to brand revenue targets by managing marketing budgets effectively and analysing market share trends, competitor pricing strategies, and campaign performance data.
• Present brand performance insights and strategic recommendations to senior management while leading a team of brand executives or managers through cross-functional collaboration.

What you bring:

Your extensive background in brand management or strategic marketing equips you with the skills necessary for success as Senior Brand Manager – Local Emerging Beauty. You bring deep category exposure from skincare or cosmetics sectors along with commercial acumen gained through managing budgets and driving profitable product launches. Your hands-on experience with digital channels—including e-commerce platforms like Shopee or TikTok Shop—enables you to craft effective campaigns that connect brands with consumers online. As someone who has managed teams before, your interpersonal abilities foster collaboration across departments such as sales or supply chain. You excel at translating consumer insights into innovative products while optimising their performance post-launch. Your analytical mindset allows you to interpret market share trends or competitor pricing data for strategic decision-making. Presenting recommendations confidently to senior leaders is second nature thanks to your clear communication style. Above all else, your commitment to ongoing learning ensures you stay ahead of industry developments while sharing knowledge generously among colleagues.

• Approximately 6–10 years of proven experience in brand management or strategic marketing within skincare, cosmetics, personal care or other fast-moving consumer categories in multinational company.
• Demonstrated commercial acumen including budget management skills, sales target achievement capabilities, product profitability analysis expertise and launch performance tracking abilities.
• Hands-on exposure to digital marketing techniques such as e-commerce operations (Shopee/TikTok Shop/Lazada), influencer partnerships (KOLs), and social commerce strategies.
• Experience managing teams effectively while influencing cross-functional stakeholders across departments like sales, product development or supply chain.
• A track record of taking products from initial consumer insight through successful launch phases followed by post-launch optimisation activities.
• Strong interpersonal communication skills enabling collaborative teamwork within diverse groups focused on shared goals.
• Ability to analyse market share data alongside competitor pricing strategies for informed decision-making regarding campaign effectiveness or budget allocation priorities.
• Familiarity with integrated marketing approaches spanning content creation for packaging/promotions plus offline activations supporting overall brand messaging consistency.
• Capacity for presenting complex strategic recommendations clearly to senior management audiences during regular business reviews or planning sessions.
• Commitment to continuous learning demonstrated by participation in training programmes or knowledge-sharing initiatives within the organisation.

What sets this company apart:

This organisation stands out as one of Indonesia’s most promising local beauty brands dedicated to making high-quality skincare accessible for all consumers. The company fosters an inclusive culture where every team member’s ideas are valued—encouraging open communication between departments such as sales or creative teams. Supportive leadership ensures everyone feels empowered whether they’re launching new products or executing integrated campaigns across digital channels. The workplace is characterised by knowledgeable colleagues who are enthusiastic about sharing expertise—creating an environment where collaboration thrives. With a commitment to nurturing talent internally through growth leadership practices plus access to resources for skill enhancement this employer offers more than just a job: it provides a platform for personal fulfilment within Indonesia’s exciting beauty sector.

What's next:

If you are ready to take your career in beauty branding to the next level, apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.