Marketing Director (FMCG)

Keywords: collaborative, consumer-centric, brand growth, integrated campaigns, omnichannel, supportive leadership, inclusive, dependable, knowledgeable, training opportunities

A leading organisation in Jakarta is seeking a Marketing Director to champion brand growth, deepen consumer engagement, and drive sustainable business performance. This pivotal role offers the opportunity to shape the strategic direction of a renowned brand, manage an extensive product portfolio, and deliver impactful marketing campaigns across multiple channels. You will be empowered to collaborate with commercial teams, influence key business decisions, and foster a culture of teamwork and development within a high-performing marketing department. The company values flexibility, inclusivity, and professional growth, providing you with the resources and support needed to thrive in your career. If you are passionate about making a meaningful impact through marketing excellence and enjoy working in a nurturing environment that encourages knowledge sharing and collaboration, this is the perfect opportunity for you.

• Take ownership of brand strategy and positioning while collaborating closely with cross-functional teams to ensure seamless execution and shared success.
• Lead integrated marketing campaigns that leverage digital, social media, content, and influencer partnerships to enhance consumer engagement and drive omnichannel growth.
• Enjoy flexible working opportunities, supportive leadership, and access to ongoing training that will help you develop your skills and advance your career within a respected organisation.

What you'll do:

As Marketing Director, you will play a central role in shaping the future of the brand by developing robust strategies that drive business objectives forward. Your day-to-day responsibilities will involve managing the entire product portfolio from conception through launch, ensuring each initiative resonates with consumers across diverse channels. You will design innovative campaigns that harness digital tools and influencer partnerships to build lasting connections with customers. By analysing market trends and consumer insights, you will uncover new opportunities for growth while optimising current marketing efforts. Collaboration is key; you will work hand-in-hand with sales, finance, supply chain teams as well as external partners to deliver seamless execution. Additionally, you will oversee budget management with careful attention to ROI metrics. Success in this role requires not only strategic vision but also a commitment to nurturing talent within your team—coaching them towards excellence while promoting an inclusive culture where everyone’s contributions are valued.

• Develop comprehensive annual and long-term brand strategies that align with overall business objectives while ensuring all stakeholders are engaged throughout the process.
• Shape brand positioning by managing the product portfolio and overseeing product lifecycle management to maximise market relevance and consumer appeal.
• Lead new product launches by designing integrated go-to-market plans that span both online and offline channels for maximum reach and impact.
• Build consumer-centric campaigns using digital platforms, social media, content creation, and influencer marketing to strengthen brand loyalty.
• Analyse consumer behaviour, customer feedback, and market insights to identify new growth opportunities and optimise marketing effectiveness.
• Partner closely with Sales, Commercial, Finance, Supply Chain, and external agencies to guarantee flawless execution of marketing initiatives.
• Manage the marketing budget responsibly by monitoring return on investment (ROI) and tracking key performance metrics to ensure efficient resource allocation.
• Drive omnichannel growth by enhancing customer engagement at every touchpoint along the consumer journey.
• Lead, coach, and nurture a high-performing marketing team while fostering collaboration across functions to create a supportive work environment.

What you bring:

The ideal candidate for Marketing Director brings extensive experience from fast-moving consumer goods or related sectors such as beauty or healthcare. Your background includes guiding teams through complex projects where collaboration was essential for success. You have demonstrated skill in launching products that resonate emotionally with consumers while maintaining strong commercial outcomes. Your expertise spans both traditional branding techniques as well as contemporary digital approaches—including social media engagement and e-commerce integration. You are adept at managing budgets efficiently without compromising campaign quality or stakeholder satisfaction. Analytical thinking comes naturally to you; you use data-driven insights not only for decision-making but also for identifying areas where collective improvement can be achieved. Communication is one of your strengths—you build trust among colleagues by being honest and considerate in all interactions. Above all else, your leadership style is supportive: you nurture talent within your team by encouraging learning opportunities and celebrating achievements together.

• Bachelor's degree in Marketing, Business or related discipline is required for foundational knowledge in this field.
• Over ten years of progressive experience in marketing roles demonstrates your dependability and depth of expertise.
• At least three years in a leadership position within FMCG, consumer goods, beauty, healthcare or nutrition industries shows your ability to guide teams collaboratively.
• Proven track record in brand management highlights your capacity for nurturing brands through innovation and commercial marketing activities.
• Strong understanding of digital marketing strategies including e-commerce platforms ensures you can connect effectively with modern consumers.
• Experience managing budgets responsibly as well as working with agencies and cross-functional stakeholders reflects your organisational skills.
• Strategic thinking combined with analytical abilities enables you to identify opportunities for communal growth within the business.
• Excellent communication skills allow you to share ideas clearly while fostering inter-personal relationships across departments.
• Leadership capabilities rooted in empathy empower you to support team members’ development through coaching and knowledge sharing.

What sets this company apart:

This organisation stands out for its commitment to creating an inclusive workplace where every employee feels valued and supported. The company fosters a culture built on collaboration—encouraging teams to share ideas openly so that everyone benefits from communal knowledge. The environment is warm and welcoming—team members are encouraged to connect through shared goals rather than competition. With generous resources dedicated to professional development as well as recognition programmes that celebrate achievements big or small, this company truly invests in its people’s success.

What's next:

If you feel inspired by this opportunity to make a real impact through collaborative marketing leadership, we encourage you to take the next step today.

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.