Senior Brand Manager (Tobacco)

Senior Brand Manager Tobacco Salary: Competitive and based on experience Location: Jakarta Keywords: brand portfolio strategy, market insight, new product development, integrated marketing communication, omnichannel campaigns, performance management, tobacco industry experience, cross-functional collaboration, strategic thinking, leadership

A prominent multinational company is seking a Senior Brand Manager based in Jakarta. This is an exceptional opportunity for you to shape the future of a well-established tobacco brand, leveraging your expertise to drive impactful strategies and deliver outstanding results. The role offers the chance to work at the forefront of brand management, where your insights and vision will directly influence market positioning, new product launches, and integrated marketing communications. You will be empowered to collaborate with talented teams across research, manufacturing, and regulatory functions, ensuring that every initiative aligns with business objectives and consumer expectations. With a focus on both strategic planning and hands-on execution, this position provides a platform for you to demonstrate your leadership skills while nurturing professional growth within a supportive environment.

• Play a pivotal role in shaping long-term brand portfolio strategies for a major tobacco brand, utilising deep market insights and consumer analysis to inform decision-making and drive competitive advantage.
• Lead end-to-end new product development initiatives from concept through commercialisation, collaborating closely with cross-functional teams including R&D, manufacturing, and regulatory affairs to ensure seamless execution.
• Develop and implement comprehensive 360-degree integrated marketing communication strategies that maximise brand visibility across all channels while maintaining compliance with industry regulations.

What you'll do:

As a Senior Brand Manager, you will play an instrumental role in driving the strategic direction of a leading tobacco brand. Your day-to-day responsibilities will involve crafting forward-thinking portfolio strategies grounded in detailed market intelligence while ensuring that every aspect of the brand’s identity remains distinct and compelling. You will oversee the full spectrum of new product development activities—working collaboratively with research, manufacturing, and regulatory teams—to bring innovative products from concept to market. In addition to spearheading go-to-market initiatives, you will design integrated marketing campaigns that resonate with diverse audiences across multiple channels. Your ability to manage budgets effectively while tracking key performance metrics will be crucial in delivering sustained growth. Success in this role requires not only technical expertise but also strong interpersonal skills as you nurture relationships within cross-functional teams. By consistently delivering high-quality outcomes in a fast-evolving sector, you will help secure the brand’s position as an industry leader.

• Formulate and execute robust long-term brand portfolio strategies that align with overarching business objectives and respond proactively to evolving market dynamics.
• Conduct thorough market, competitor, and consumer analyses to extract actionable insights that inform strategic direction and enhance brand positioning.
• Define and maintain distinctive brand messaging and visual identity across all consumer touchpoints, ensuring consistency and resonance in every interaction.
• Champion the entire lifecycle of new product development projects, from initial ideation through to final launch and post-launch evaluation, ensuring each stage meets quality standards.
• Serve as the central point of communication between R&D, manufacturing, regulatory teams, and other stakeholders to facilitate smooth project progression.
• Design and implement effective go-to-market strategies encompassing pricing models, distribution plans, and commercialisation tactics tailored to target audiences.
• Develop comprehensive 360-degree integrated marketing communication plans that amplify brand presence across physical and digital platforms while adhering to regulatory requirements.
• Oversee omnichannel campaign execution by creating impactful marketing assets that engage consumers while navigating complex industry-specific frameworks.
• Ensure consistent delivery of brand messaging across all channels to foster consumer loyalty and reinforce market leadership.
• Manage budgets and profit-and-loss statements for assigned brands, monitoring key performance indicators and sales data to optimise marketing ROI.

What you bring:

To excel as a Senior Brand Manager Tobacco, you will bring extensive experience gained within the tobacco sector alongside advanced academic credentials in marketing or business administration. Your background should reflect significant achievements in managing multifaceted portfolios as well as launching successful products under strict regulatory conditions. A keen analytical mindset is vital for interpreting complex datasets into actionable strategies that drive both top-line growth and consumer engagement. Your interpersonal strengths will enable you to build trust-based relationships across various functions while inspiring colleagues through supportive leadership. Effective communication—both written and verbal—will be key as you articulate vision clearly to diverse audiences. Additionally, your financial acumen will ensure optimal allocation of resources for maximum impact. By combining these attributes with a passion for nurturing talent within inclusive teams, you will contribute meaningfully not only to organisational success but also personal development among peers.

• Minimum of ten years’ professional experience specifically within the tobacco industry is essential for understanding sector nuances and regulatory complexities.
• Demonstrated expertise in brand management or category management with a proven record of managing complex portfolios successfully over time.
• Extensive experience leading end-to-end new product launches from ideation through commercialisation within highly regulated environments.
• Master’s degree or higher qualification in Marketing, Business Administration (MBA), or related field is required for advanced strategic capability.
• Exceptional analytical skills enabling you to transform complex data into compelling narratives that support 360-degree campaign development.
• Outstanding interpersonal abilities with a history of effective collaboration across departments such as R&D, operations, manufacturing, and regulatory affairs.
• Proven leadership capabilities including experience coaching direct reports towards shared goals within collaborative team settings.
• Excellent verbal and written communication skills allowing you to influence stakeholders at all levels both internally and externally.
• Strong budget management acumen combined with proficiency in monitoring KPIs for continuous improvement of marketing ROI.

What sets this company apart:

The organisation behind this opportunity is renowned for its commitment to excellence within the fast-moving consumer goods sector. With a strong presence in international markets, it offers employees exposure to best-in-class practices alongside opportunities for professional advancement. The company fosters an inclusive culture where knowledge sharing is encouraged and individual contributions are recognised as part of collective achievement. The supportive leadership style ensures that everyone feels valued while being empowered to take ownership of their projects. This environment makes it possible for talented professionals like yourself to thrive while making meaningful contributions toward shaping iconic brands on a global scale.

What's next:

If you are ready to make your mark as a Senior Brand Manager Tobacco in Jakarta’s vibrant marketplace, now is the perfect time to take the next step in your career journey.

Apply today by clicking on the link provided—your expertise could be exactly what this leading organisation needs!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.