Marketing Manager (Dairy Products)

Marketing Manager (Dairy Products) Salary: Competitive and based on experience Location: Jakarta Keywords: brand strategy, category management, brand marketing, team leadership, consumer insights, campaign execution, product innovation, cross-functional collaboration, data-driven decisions, FMCG experience

A leading player in the dairy industry is seeking a Marketing Manager to take full ownership of their dairy portfolio, driving brand growth and category leadership in Jakarta. This is an exceptional opportunity for you to shape the future of beloved consumer brands, with a focus on Gen Z and young adult audiences. You will be empowered to develop and execute end-to-end strategies, lead a passionate team, and bring fresh ideas to life through innovative campaigns and new product launches. The organisation offers a collaborative environment where your expertise in both above-the-line and below-the-line marketing will be valued, and your ability to interpret data into actionable insights will set you apart. If you are looking for a role that combines strategic thinking, hands-on execution, and the chance to make a real impact in a supportive setting, this could be your next career move.

• Take charge of the entire brand and category strategy for a dynamic dairy portfolio, from annual planning through campaign delivery, ensuring every initiative is commercially grounded and resonates with modern consumers.
• Lead a talented marketing team while collaborating closely with cross-functional partners across R&D, Sales, Supply Chain, and external agencies to deliver impactful campaigns and successful product launches.
• Enjoy the autonomy to translate market trends and consumer insights into actionable plans, with a strong emphasis on connecting with Gen Z and young adult audiences through digital-first approaches.

What you'll do:

As Marketing Manager, you will play a pivotal role in shaping the direction of key brands within dairy space. Your day-to-day responsibilities will involve crafting robust strategies that drive both short-term wins and long-term equity growth. You will work closely with your team to ensure seamless execution of integrated marketing campaigns across multiple touchpoints—digital media, social platforms, in-store activations—and maintain a sharp focus on engaging Gen Z consumers. By leveraging your analytical skills to interpret market data and consumer research, you will continuously refine tactics for maximum impact. Your collaborative approach will see you working hand-in-hand with colleagues from R&D through to Sales as well as trusted agency partners. Success in this role means not only delivering outstanding campaigns but also nurturing talent within your team while championing innovation that keeps your brands ahead of evolving trends.

• Develop comprehensive brand and category strategies for the dairy segment, overseeing all aspects from annual planning to campaign execution while ensuring consistent positioning aligned with business objectives.
• Drive market share growth by designing insight-led above-the-line (ATL) and below-the-line (BTL) campaigns that appeal specifically to Gen Z and young adult consumers.
• Monitor brand health metrics, analyse category trends, and track competitor activities to inform timely brand decisions based on robust data analysis.
• Lead, mentor, and support a small team of marketing professionals to deliver high-impact campaigns, activations, and new product development initiatives.
• Manage the advertising and promotion budget for the category with careful stewardship, making informed trade-offs to maximise return on investment.
• Oversee ATL and BTL campaign execution across digital platforms, social media channels, out-of-home advertising, influencer partnerships, in-store visibility programmes, sampling events, and trade activations.
• Act as the internal expert on Gen Z and young adult consumer behaviour by staying attuned to digital habits and cultural trends relevant to the target audience.
• Identify emerging market trends early on and proactively integrate forward-thinking ideas into the overall brand plan.
• Interpret sales performance data, sell-out figures, and research findings to adjust tactics swiftly when results require it.
• Champion new product development within the category by building compelling commercial cases for innovation projects and guiding them from concept through launch in close partnership with R&D, Sales, Supply Chain teams as well as external agencies.

What you bring:

To excel as Marketing Manager you will bring proven experience developing holistic brand strategies within FMCG environments—ideally having managed portfolios targeting younger demographics. Your background should include significant involvement in both strategic planning phases as well as hands-on campaign delivery across digital/social/out-of-home channels. You are adept at translating complex data into clear actions that drive measurable results. Your interpersonal strengths allow you to foster positive relationships internally across departments like R&D or Sales while also managing agency partners effectively. A natural collaborator who thrives when sharing knowledge with others; you enjoy supporting junior colleagues’ growth just as much as delivering commercial success. Your curiosity about emerging trends ensures your brands remain culturally relevant while your commitment to excellence guarantees every project meets its objectives.

• Bachelor’s degree in Marketing, Business Administration or related field is required for this position.
• 10 years minimum of experience in brand marketing within fast-moving consumer goods (FMCG), ideally including exposure to managing or mentoring junior team members.
• Demonstrated ability to own end-to-end brand plans rather than simply executing directives from others.
• Hands-on expertise across both above-the-line (ATL) strategy development and below-the-line (BTL) campaign execution is essential.
• Deep understanding of Gen Z culture as well as young adult consumer behaviours including digital engagement patterns.
• Strong analytical thinking skills with comfort interpreting sell-out data sets, consumer research outputs, campaign metrics for decision-making purposes.
• Proven entrepreneurial mindset with an ability to thrive in lean environments where agility is key.
• Excellent interpersonal skills enabling effective collaboration across internal teams such as R&D/Sales/Supply Chain plus external creative/media/activation agencies.
• Based in South Jakarta or willing to travel regularly for field activations/trade visits as needed.

What sets this company apart:

This organisation stands out for its commitment to empowering employees at every level—offering genuine opportunities for professional growth within an inclusive environment that values collaboration over hierarchy. With a strong reputation in Indonesia’s dairy sector built on quality products loved by millions of consumers nationwide, they invest heavily in training opportunities so you can continue developing your skills alongside knowledgeable peers. Flexible working arrangements are available where possible so you can balance personal commitments without compromising career progression. The company’s supportive leadership style encourages open communication; ideas are welcomed from all corners of the business regardless of seniority. Here you’ll find not just a job but a place where your contributions are recognised—and where teamwork truly drives shared success.

What's next:

If you are ready to take ownership of iconic brands while shaping the future of dairy marketing in Indonesia’s vibrant consumer landscape—this is your moment!

Apply today by clicking on the link provided; we look forward to learning more about how your passion for marketing can help drive our client’s continued success.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.