Head of Marketing (FMCG)

Head of Marketing (FMCG) Salary: Competitive and based on experience Location: Jakarta Keywords: collaborative, strategic marketing, offline and online marketing, innovation, brand growth, leadership

A leading organisation in the fast-moving consumer goods sector is seeking a Head of Marketing to drive brand growth and spearhead strategic marketing initiatives across the nation. This role offers you the opportunity to shape the future of beloved household brands, leveraging your expertise in both offline and online channels, and collaborating with a nurturing team that values inclusivity and professional development. You will be empowered to lead innovative campaigns, develop trade programmes, and expand market reach through modern and general trade strategies. If you are passionate about making a meaningful impact in the FMCG industry and thrive in an environment where your ideas are valued, this is the perfect opportunity for you.

• You will have the chance to influence major brand decisions and work closely with knowledgeable colleagues who share your commitment to excellence.
• Benefit from continuous training opportunities designed to help you grow professionally while contributing to the success of trusted consumer products.

What you'll do:

As Head of Marketing, you will play a pivotal role in shaping the direction of key brands within the organisation. Your day-to-day responsibilities will involve crafting holistic marketing strategies that address both traditional retail channels and emerging digital platforms. You will collaborate closely with cross-functional teams to launch innovative campaigns, manage trade programmes, and ensure seamless execution of offline and online marketing activities. Success in this role requires a deep understanding of consumer behaviour, strong interpersonal skills, and a passion for driving results through teamwork. By leveraging your experience in GT and MT channels as well as ecommerce operations, you will contribute significantly to expanding market share while nurturing a positive workplace culture built on trust and mutual support.

• Develop comprehensive marketing strategies that foster brand growth across multiple product categories within the fast-moving consumer goods sector.
• Lead both general trade (GT) and modern trade (MT) initiatives, ensuring effective market penetration and sustained sales performance.
• Design, implement, and evaluate impactful marketing campaigns that resonate with diverse consumer segments in Jakarta.
• Create and manage trade programmes that strengthen relationships with retail partners and enhance product visibility.
• Collaborate with the innovation team to introduce new products and refine existing offerings based on market insights.
• Oversee offline marketing activities including events, promotions, and point-of-sale materials to maximise brand presence.
• Drive online marketing efforts through digital platforms, social media engagement, and targeted advertising strategies.
• Expand ecommerce operations by developing integrated plans that boost online sales and customer loyalty.
• Monitor market trends, competitor activity, and consumer behaviour to inform strategic decision-making.
• Foster a collaborative environment by mentoring team members and encouraging knowledge sharing across departments.

What you bring:

The ideal candidate for Head of Marketing brings a wealth of experience from the FMCG industry along with a track record of delivering successful marketing campaigns across multiple channels. Your interpersonal skills enable you to foster harmonious relationships within teams while guiding them towards shared goals. You possess deep familiarity with GT and MT operations as well as ecommerce best practices, allowing you to adapt quickly to changing market conditions. Your ability to mentor others ensures knowledge transfer throughout the organisation while maintaining high standards of professionalism. Previous involvement with personal care or household products is highly desirable as it demonstrates your understanding of consumer needs in these categories. Basic Mandarin proficiency would further enhance your effectiveness but is not essential. Above all, your commitment to collaborative problem-solving makes you an invaluable asset in this inclusive workplace.

• Extensive experience in the fast-moving consumer goods industry with proven success managing large-scale marketing projects.
• Demonstrated mature leadership abilities that inspire collaboration among diverse teams.
• In-depth knowledge of general trade (GT) and modern trade (MT) practices as well as campaign management techniques.
• Expertise in designing effective trade programmes that build lasting partnerships with retailers.
• Strong background in strategic marketing planning for both offline events and digital channels including social media.
• Hands-on experience with ecommerce platforms, driving online sales growth through integrated marketing approaches.
• Preferably previous exposure to personal care, cleaning products, tissue or baby products within FMCG sector.
• Basic Mandarin language skills would be advantageous but are not mandatory for this position.
• Excellent communication skills enabling you to connect with stakeholders at all levels of the organisation.
• Ability to analyse market data and translate insights into actionable strategies that benefit both consumers and business partners.

What sets this company apart:

This organisation stands out for its unwavering dedication to employee development. The company fosters an inclusive environment where every voice is heard, promoting communal values that encourage sharing ideas freely. The leadership team is known for being supportive—always ready to nurture talent through constructive feedback and guidance. With a focus on dependability and kindness throughout all levels of operation, this company has earned its reputation as one of Jakarta’s most pleasant places to work within the FMCG sector.

What's next:

If you are ready to make a significant impact in the FMCG industry, apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.