Marketing Manager (FMCG)

Marketing Manager (FMCG) Salary: Competitive and based on experience Location: Jakarta, Indonesia Keywords: Marketing Strategy, Brand Management, FMCG, Food Category, Consumer Insights, Integrated Campaigns, Market Growth, Cross-functional Collaboration, Digital Marketing, Trade Activation

A leading player in the FMCG sector is seeking a Marketing Manager to join their Jakarta-based team and take charge of marketing strategy for a prominent homegrown food brand. This is an exceptional opportunity for you to make a significant impact by shaping and executing integrated marketing initiatives that drive brand performance and market expansion. Reporting directly to the General Manager of Marketing, you will be at the forefront of developing comprehensive strategies, leveraging consumer insights, and collaborating with talented colleagues across departments. The organisation is renowned for its commitment to quality, innovation, and fostering a supportive environment where your ideas are valued and your professional growth is encouraged. If you are passionate about FMCG marketing and eager to contribute to a respected brand’s ongoing success, this role offers the perfect platform for your next career move.

• Play a pivotal role in designing and implementing marketing strategies that elevate a well-known food brand within the competitive landscape, ensuring alignment with business objectives and consumer needs.
• Enjoy direct collaboration with senior leadership while working in an inclusive, creative environment that values teamwork, knowledge sharing, and personal development.
• Benefit from exposure to diverse marketing channels—including digital, trade, and traditional media—while being empowered to innovate and drive measurable results through data-driven decision making.

What you'll do:

As a Marketing Manager based in Jakarta, you will be entrusted with driving the strategic direction of a beloved food brand. Your day-to-day responsibilities will involve crafting detailed marketing plans rooted in deep consumer understanding and market analysis. You will work hand-in-hand with internal teams to bring innovative campaigns to life across digital channels as well as more traditional outlets. By monitoring key performance indicators and managing budgets judiciously, you will ensure every initiative delivers tangible value. Your ability to translate data into actionable insights will be crucial as you recommend adjustments that keep the brand ahead of evolving trends. Success in this position means not only achieving ambitious growth targets but also nurturing strong relationships within your team—sharing knowledge generously while supporting others’ development. This is an exciting chance for you to leave your mark on a dynamic organisation that prizes creativity, inclusivity, and shared achievement.

• Develop and implement comprehensive marketing strategies that support business growth objectives within the food category, ensuring all activities are aligned with overall brand positioning.
• Analyse market trends and consumer insights to inform strategic direction, identifying opportunities for differentiation and growth in a highly competitive sector.
• Oversee the planning, execution, and optimisation of multi-channel campaigns—including digital, trade, and traditional marketing—to maximise reach and engagement.
• Collaborate closely with cross-functional teams such as sales, product development, and supply chain to ensure seamless go-to-market execution of new initiatives.
• Monitor brand performance metrics and campaign effectiveness using robust analytical tools, providing actionable recommendations for continuous improvement.
• Manage marketing budgets efficiently by tracking spend against ROI targets, ensuring resources are allocated effectively to high-impact activities.
• Lead the ideation and rollout of innovative marketing programmes that resonate with target audiences while reinforcing core brand values.
• Support the development of compelling content and promotional materials tailored to various customer segments across multiple platforms.
• Maintain up-to-date knowledge of industry best practices, competitor activity, and emerging technologies relevant to marketing.
• Foster a collaborative team culture by sharing insights, mentoring junior staff members, and contributing positively to group projects.

What you bring:

To excel as a Marketing Manager in this organisation, you will bring substantial hands-on experience from previous roles within the industry—ideally having worked extensively on food brands or similar products. Your expertise should encompass both strategic planning and tactical execution across diverse marketing channels. You will be adept at drawing meaningful conclusions from data analytics while remaining attuned to shifting consumer preferences. Interpersonal skills are essential; your ability to communicate clearly ensures smooth cooperation between departments while fostering an atmosphere of mutual respect. You thrive when working collaboratively—valuing input from others just as much as sharing your own insights—and demonstrate reliability in meeting commitments even when juggling competing priorities. Familiarity with current digital tools complements your broader skill set, enabling you to adapt quickly as new technologies emerge. Above all else, your enthusiasm for nurturing talent within your team reflects the company’s ethos: everyone succeeds together.

• Demonstrated experience as a Marketing Manager or similar capacity within sector—preferably focused on food or related categories—with a proven track record of delivering successful campaigns.
• Analytical mindset capable of interpreting complex data sets into clear insights that inform strategic decisions and optimise campaign outcomes.
• Proficiency in utilising modern marketing tools—including digital platfoms—and familiarity with trade activation techniques relevant to both online and offline channels.
• Excellent communication skills enabling effective collaboration across departments as well as persuasive presentation of ideas to stakeholders at all levels.
• Strong organisational abilities allowing you to manage multiple projects simultaneously while maintaining attention to detail under tight deadlines.
• Experience overseeing budget allocation processes with an emphasis on maximising return on investment through careful resource management.
• A collaborative approach characterised by empathy, dependability, openness to feedback, and willingness to support colleagues’ success alongside your own goals.
• Competence in MS Office applications as well as specialised marketing software used for campaign management and performance tracking.
• A passion for continuous learning—keeping abreast of industry developments so you can introduce fresh perspectives into established processes.

What sets this company apart:

This employer stands out as one of Indonesia’s most respected names in FMCG —a reputation built on decades of delivering quality products that consumers trust. Their workplace culture is defined by inclusivity: every voice matters here, regardless of background or tenure. Employees benefit from supportive leadership committed not only to commercial success but also personal wellbeing; training opportunities abound so you can continue growing professionally at every stage of your journey. The company’s open-door policy encourages honest dialogue between staff members at all levels—fostering genuine connections that make coming to work each day rewarding. With clear vision guiding their future ambitions—and ample resources dedicated toward realising them—you’ll find yourself part of an organisation where innovation flourishes naturally alongside tradition. Whether it’s through collaborative project work or informal knowledge-sharing sessions among peers, there’s always room for new ideas—and plenty of encouragement for those who wish to make their mark on Indonesia’s vibrant landscape.

What's next:

If you’re ready to advance your career in marketing while making a meaningful contribution within an inclusive team environment, this is your moment—seize it!

Apply today by clicking on the link provided; we look forward to receiving your application!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.