VP Product Marketing

A Vice President or Director of Marketing is required for a leaading automotive OEM in Jakarta

Job Title: Vice President of Product Marketing – Indonesia
Location: Jakarta, Indonesia
Industry: Automotive / OEM / Mobility
Employment Type: Full-time | Executive Level
Posted by: [Your Recruitment Company Name] – Executive Search Partner

About the Role

We are proud to partner with a leading global automotive OEM in the search for a strategic and commercially driven Vice President of Product Marketing for their Indonesia business. This Jakarta-based executive role will be responsible for driving product marketing excellence across the company's local vehicle portfolio, including internal combustion, hybrid, and electric vehicle lines.

This is a critical leadership position that sits at the intersection of product development, marketing, customer insight, and regional business strategy — ideal for a senior marketing leader with deep automotive industry knowledge and a passion for market-led innovation.

Key Responsibilities

• Lead the end-to-end product marketing strategy for all vehicle lines in the Indonesian market.

• Define and localize product positioning, messaging, and GTM plans tailored to Indonesian customer segments.

• Act as the voice of the customer by leveraging insights, trends, and data to influence product planning and development.

• Collaborate closely with Regional HQ, Sales, Product Planning, Brand, and Dealer Networks to ensure a unified market approach.

• Drive successful vehicle launches, including campaign development, training, and rollout strategies.

• Analyze local competitive landscape and consumer trends to adapt and refine marketing strategies.

• Lead and mentor a growing product marketing team to deliver high-impact work across product lines.

Ideal Candidate Profile

• 12–15+ years of experience in the automotive industry, ideally in product marketing, brand marketing, or strategic planning roles.

• Strong track record of success in Indonesia or other ASEAN markets.

• Deep understanding of vehicle lifecycles, marketing launch strategies, and consumer behavior in the automotive sector.

• Experience with electric and hybrid vehicles is highly advantageous.

• Excellent leadership, communication, and cross-functional collaboration skills.

• Fluent in English and Bahasa Indonesia.

• Strong commercial acumen and the ability to align marketing with business performance goals.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.