Marketing Innovation Manager (FMCG)

Marketing Innovation Manager Salary: Competitive and based on experience Location: Jakarta, Indonesia Keywords: marketing strategy, brand management, product innovation, campaign execution, cross-functional collaboration, digital marketing analytics, category planning, stakeholder engagement, innovation, NPD

An exciting opportunity has arisen for a Marketing Innovation Manager to join a leading player in the FMCG industry based in Jakarta, Indonesia. This role is perfect for someone who thrives on developing and executing strategic marketing plans that drive brand awareness, customer engagement, and sales growth across a diverse product portfolio. The organisation is renowned for its commitment to quality and excellence, offering you the chance to work with passionate teams dedicated to delivering outstanding results. You will be empowered to shape the future of beloved brands through innovative campaigns, data-driven insights, and collaborative partnerships. With a strong focus on flexibility and professional development, this position provides an environment where your ideas are valued and your career can flourish.

• Play a pivotal role in shaping the marketing direction for a well-established brand portfolio, driving both brand equity and commercial success through integrated strategies.
• Enjoy flexible working opportunities and access to ongoing training programmes designed to support your personal and professional growth within a supportive team environment.
• Collaborate closely with cross-functional teams and external partners, ensuring every campaign is executed seamlessly from concept to market launch while maintaining brand consistency.

What you'll do:

As a Marketing Innovation Manager, you will play an instrumental role in crafting the strategic vision for key brands within the dairy FMCG sector. Your day-to-day responsibilities will involve designing integrated marketing plans that not only elevate brand presence but also foster meaningful connections with consumers. By leveraging your expertise in market research and trend analysis, you will uncover valuable insights that inform product positioning and campaign direction. You will be entrusted with budgetary oversight, ensuring resources are allocated efficiently to maximise impact. Your creative input will be essential in overseeing packaging design projects and ensuring consistent messaging across all touchpoints. Working hand-in-hand with internal teams such as sales, R&D, production, as well as external partners like agencies and distributors, you will orchestrate seamless campaign executions from ideation through launch. Digital marketing will be at the forefront of your remit—guiding content development, optimising online performance metrics, and enhancing customer engagement through targeted initiatives. Your ability to nurture relationships across departments will ensure that every project aligns with broader business goals while supporting channel partners with effective promotional materials. Ultimately, your proactive approach to innovation will help drive long-term growth for both established products and new launches.

• Develop and implement comprehensive marketing strategies tailored to assigned brands, ensuring alignment with business objectives and growth targets.
• Conduct thorough analysis of market trends, consumer insights, and competitive landscapes to identify new opportunities for expansion and innovation.
• Prepare, manage, and optimise annual marketing budgets and forecasts while maintaining accountability for spend effectiveness across all initiatives.
• Oversee all aspects of brand management including packaging design, labelling compliance, and storytelling across multiple channels to strengthen brand equity.
• Plan and execute go-to-market strategies for new campaigns, product launches, activations, and promotions within set timelines and budgets.
• Collaborate with sales, research & development, and production teams to ensure product offerings meet evolving market demands.
• Lead digital marketing efforts by managing website content, paid media campaigns, organic channels, CRM activities, public relations initiatives, and performance analytics.
• Monitor digital campaign performance using analytics tools to optimise engagement rates and return on investment.
• Work closely with sales and trade marketing teams to integrate marketing programmes across various distribution channels.
• Liaise with external agencies as well as supply chain and logistics teams to ensure readiness for campaign rollouts.

What you bring:

To excel as a Marketing Innovation Manager in this dynamic environment, you will bring a wealth of hands-on experience from similar roles within fast-moving consumer goods or food sectors. Your academic background should ideally include formal training in marketing or business administration—equipping you with foundational knowledge required for strategic planning. Beyond technical proficiency in digital platforms and analytics tools, your interpersonal strengths will shine through when collaborating with colleagues from diverse backgrounds. You are known for your thoughtful communication style—always considerate of others’ perspectives—and your ability to build trust-based relationships both internally and externally. Your track record demonstrates not only successful campaign delivery but also an unwavering commitment to continuous improvement through data-driven decision making. Financial stewardship comes naturally to you; you understand how effective budget management underpins sustainable growth. Above all else, your passion for nurturing brands is matched by your enthusiasm for working together towards shared goals—making you an invaluable addition to any team focused on delivering exceptional results.

• Bachelor’s degree in Marketing, Business Administration or related field; Master’s degree preferred for those seeking advanced leadership roles within the organisation.
• At least seven years of progressive experience in marketing roles within FMCG or food/dairy industries is highly desirable.
• Demonstrated success in managing end-to-end marketing campaigns—from conceptualisation through execution—and achieving measurable results.
• A deep understanding of consumer behaviour patterns coupled with expertise in market segmentation techniques and brand positioning strategies.
• Proficiency in utilising digital marketing tools including analytics platforms (such as Google Analytics), CRM systems (like Salesforce), social media management suites, and content management systems.
• Exceptional communication skills enabling you to convey complex ideas clearly while fostering positive relationships with stakeholders at all levels.
• Strong project management capabilities allowing you to juggle multiple priorities simultaneously without compromising on quality or deadlines.
• Business acumen with proven experience handling P&L responsibilities alongside financial forecasting duties within a marketing context.
• A collaborative mindset that values teamwork—demonstrating empathy, dependability, openness to feedback, and willingness to share knowledge across functions.
• Creative problem-solving abilities paired with a consumer-centric approach that places customer needs at the heart of every decision.

What sets this company apart:

This organisation stands out as a leader in the dairy industry thanks to its unwavering dedication to quality products that enrich everyday lives. Employees benefit from being part of a company that values inclusivity, collaboration, and professional development at every stage of their careers. The workplace culture encourages open communication where everyone’s voice is heard—fostering an atmosphere of mutual respect and shared achievement. Flexible working arrangements are available so you can balance personal commitments alongside professional ambitions. Training opportunities abound; whether you’re looking to deepen existing skills or explore new areas of interest within marketing or beyond. The company’s commitment extends beyond commercial success—it actively supports community initiatives aimed at promoting healthful living among families nationwide. By joining this team, you’ll have access not only to cutting-edge resources but also mentorship from knowledgeable leaders who genuinely care about your growth journey. If you’re seeking an employer that prioritises employee wellbeing while championing innovation across every facet of its operations—this is the place where your talents can truly make an impact.

What's next:

If you are ready to take the next step in your career journey by joining a forward-thinking team dedicated to making a difference in the dairy industry—this is your moment!

Apply today by clicking on the link provided; we look forward to discovering how your unique skills can contribute towards our shared success.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.