Senior Marketing Manager

Senior Marketing Manager Salary: Competitive and based on experience Location: Jakarta Keywords: strategic marketing, brand development, team leadership, market share growth, consumer insight, cross-functional collaboration, regional alignment, new product development, marketing performance

A leading organisation in the health and wellness sector is seeking a Senior Marketing Manager to drive the strategic direction and execution of its flagship brand. This pivotal role offers you the opportunity to shape the future of a renowned brand, working closely with both local and global teams to deliver outstanding results. You will be empowered to develop and implement comprehensive marketing strategies, foster a high-performing team, and collaborate across departments to achieve ambitious business objectives. The company values flexibility, encourages professional growth, and provides an inclusive environment where your expertise in brand management and consumer insights will be highly valued. If you are passionate about making a tangible impact on brand value and market share while enjoying flexible working opportunities and ongoing training, this is the perfect next step for your career.

• Play a key role in shaping the marketing strategy for a well-established health and wellness brand, collaborating with regional and global teams to ensure consistent messaging and impactful campaigns.
• Enjoy flexible working opportunities and access to continuous training that supports your professional development within a supportive, knowledgeable team environment.
• Lead, mentor, and inspire a talented marketing team while working cross-functionally with sales, finance, supply chain, and external partners to achieve shared business goals.

What you'll do:

As Senior Marketing Manager, you will play an instrumental role in driving the success of one of Indonesia’s most respected brands in the health sector. Your day-to-day responsibilities will involve crafting robust marketing strategies that not only elevate brand presence but also deliver measurable improvements in market share. You will work collaboratively with both internal stakeholders—such as sales teams, finance professionals, supply chain experts—and external partners like creative agencies to ensure seamless execution of campaigns. By leveraging your deep understanding of consumer behaviour and market trends, you will guide your team through complex challenges while fostering an environment of continuous learning. Your ability to manage budgets effectively will be crucial in maximising returns on marketing investments. Additionally, you will have the chance to work alongside regional colleagues on new product launches that keep the brand at the forefront of innovation. Success in this role means consistently achieving key performance indicators such as sell-out value from distributors to retailers, maintaining healthy marketing margins, strengthening overall brand health metrics, and expanding market share.

• Develop, implement upon approval, monitor, and evaluate strategic marketing plans designed to achieve agreed objectives and long-term business goals.
• Create distinctive and engaging brand initiatives that continuously improve brand health, enhance brand value, and increase market share in a competitive landscape.
• Monitor, evaluate, and adjust monthly, quarterly, and annual budgets for the marketing function to ensure optimal resource allocation and return on investment.
• Continuously seek deep understanding of consumer insights as well as category and competitor dynamics, ensuring key stakeholders are aligned with these perspectives.
• Collaborate closely with internal departments such as Finance, HRGA, Sales, and Supply Chain to meet objectives, solve issues proactively, identify risks and opportunities, align strategies, and support business planning.
• Maintain strong working relationships with various external organisations including agencies to ensure effective campaign delivery and partnership outcomes.
• Work together with local New Product Development (NPD) managers as well as regional and global NPD teams to generate ideas, oversee development processes, and successfully launch new products.
• Coordinate with regional and global marketing teams to ensure alignment on objectives, goals, and tactical plans for maximum synergy across markets.
• Lead by example in developing and motivating the marketing team so they become a high-performing unit capable of delivering exceptional results.

What you bring:

To excel as Senior Marketing Manager in this organisation’s dynamic environment, you will bring substantial experience from leading roles within multinational FMCG companies where you have managed prominent brands. Your background includes guiding diverse teams towards shared goals while fostering an atmosphere of mutual respect and professional growth. You possess advanced communication skills that allow you to connect meaningfully with both internal colleagues across multiple departments as well as external partners. Your analytical mindset ensures that every decision is grounded in data-driven insights—whether evaluating campaign effectiveness or identifying emerging market opportunities. A collaborative approach underpins your leadership style; you thrive when working together with others towards common objectives. Your educational achievements provide a strong base for strategic planning while your hands-on experience managing agency partnerships ensures seamless execution of multi-channel campaigns. Above all else, your commitment to nurturing talent within your team sets you apart as someone who builds lasting value for both people and brands.

• Minimum 3 years’ experience as a Marketing Manager or 1-2 years as Senior Marketing Manager/Head of Marketing within a multinational FMCG environment or Pharmaceutical (OTC /OTX) managing major brands.
• Proven track record managing teams comprising at least two Brand Managers or Assistant Brand Managers with demonstrable results in team development.
• Experience building productive relationships with regional or global marketing teams to ensure alignment on strategy and execution.
• Fluency in English (verbal and written), coupled with excellent communication skills that enable clear articulation of ideas across diverse audiences.
• Strong analytical skills allowing you to interpret data effectively for informed decision-making within fast-evolving markets.
• Demonstrated leadership abilities that nurture talent within your team while promoting collaboration across functions.
• Bachelor’s degree from any discipline providing a solid foundation for strategic thinking in marketing roles.
• Experience managing relationships with external agencies (creative/media/research/PR/event organisers) for integrated campaign delivery.
• Ability to work collaboratively with internal departments such as Sales, Finance, Business Development (Regulatory & NPD), Supply Chain, Business Analyst/Demand Planner.

What sets this company apart:

This organisation stands out for its unwavering commitment to employee wellbeing and professional advancement within the health sector. With a culture rooted in collaboration and knowledge-sharing across local and international teams, employees benefit from exposure to best practices from around the globe. Flexible working arrangements are encouraged so you can balance personal commitments alongside professional ambitions. The company invests heavily in ongoing training opportunities—ensuring that every member of staff has access to resources needed for continuous improvement. Team members are supported by approachable leaders who prioritise open communication channels while fostering an inclusive workplace where everyone’s contributions are recognised. As part of this forward-thinking organisation’s marketing division, you’ll enjoy being part of a network that values dependability, empathy, teamwork—and above all—a shared passion for making a positive difference in people’s lives through trusted products.

What's next:

If you are ready to take your career in marketing management to new heights within an inspiring environment focused on growth and collaboration—this is your moment!

Apply today by clicking on the link below—your next rewarding challenge awaits!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.