Brand Manager (Food Service)

Brand Manager (Food Service) Salary: Competitive and based on experience Location: Jakarta Keywords: Brand Management, Food Service, FMCG, Food & Beverage

Our client, a well-established player in the FMCG industry, is currently seeking a strategic and agile Brand Manager to take charge of a leading Food Service-focused brand. This key role based in Jakarta offers an exciting opportunity to grow brand presence, working closely with chefs, culinary partners, and distributors. The successful candidate will own and drive the brand strategy for growth and market relevance.

• Own and drive a well-known Food Service brand
• Shape brand strategy for growth and market relevance
• Collaborate with culinary and distribution partners across Indonesia

What you'll do:

As the Brand Manager, your main responsibility is to champion the Food Service-focused brand across Indonesia. You’ll develop and execute innovative brand strategies, lead engaging campaigns, and work closely with chefs, culinary teams, and internal sales stakeholders to build strong brand equity. Your role will also involve coordinating BTL campaigns, trade shows, product launches, and sampling programs. Working cross-functionally with R&D, sales, and distribution teams will be crucial to support market penetration. Monitoring market trends and competitor activity will be essential to adjust brand strategies effectively.

• Champion the brand across Indonesia, particularly in the Food Service space
• Develop and execute brand strategies
• Lead campaigns to build brand equity and drive usage
• Coordinate BTL campaigns, trade shows, product launches, and sampling programs
• Partner with chefs and culinary professionals for brand visibility and trials
• Work cross-functionally with R&D, sales, and distribution to support market penetration
• Monitor market trends and competitor activity to adjust brand strategies

What you bring:

The ideal candidate for this Brand Manager role brings a minimum of 5 years of experience in brand management, preferably within the food service sector. They have proven success managing brands in the HORECA channel. They are strategic thinkers with strong project management skills. Their excellent stakeholder management abilities allow them to work effectively with everyone from internal teams to chefs and partners. They are comfortable with both creative ideation and data-driven decision-making.

• Minimum 5 years of experience in brand management, preferably in FMCG or food service
• Proven success managing brands in the HORECA channel
• Strategic thinking with strong project management skills
• Excellent stakeholder management – from internal teams to chefs and partners
• Comfortable with both creative ideation and data-driven decision-making

What sets this company apart:

Join a company that boasts a strong heritage and reputation in the Food & Beverage space. You’ll be part of a passionate team that values innovation and collaboration – offering you the chance to make a significant impact on a highly respected brand within the Food Service industry.

What's next:

Excited to elevate your career in the food world? Let’s talk!

Apply today by clicking on the link!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.