Head of Brand (FMCG-Food Product)

Our client is seeking a strategic and creative Head of Brand to lead their brand strategy and marketing efforts. This role offers an exciting opportunity to enhance brand equity, drive consumer engagement, and accelerate business growth in the competitive landscape. The successful candidate will be responsible for crafting compelling brand stories, overseeing marketing campaigns, and ensuring brand consistency across all touchpoints. This is a fantastic opportunity to join a dynamic and innovative company with a strong market presence.

• Lead comprehensive brand strategy
• Oversee execution of 360-degree marketing campaigns
• Drive brand advocacy and engagement

What you'll do:

As the Head of Brand, your role will be pivotal in shaping the company's image and market presence. You will be entrusted with developing a comprehensive brand strategy that drives awareness, loyalty, and market share. Your leadership will guide the positioning, communication, and activation strategies in line with business objectives. You will oversee diverse marketing campaigns while collaborating with various teams to ensure brand alignment. Your analytical skills will help identify growth opportunities from market trends and consumer insights. You'll also manage budgets effectively for maximum ROI. Your partnership with creative agencies will result in impactful brand content while your efforts will boost brand advocacy through influencer partnerships. Monitoring performance metrics for continuous improvement will be part of your responsibilities as well.

• Develop and implement a comprehensive brand strategy to drive awareness, loyalty, and market share.
• Lead brand positioning, communication, and activation strategies in alignment with business objectives.
• Oversee the execution of 360-degree marketing campaigns, including digital, ATL, BTL, and PR initiatives.
• Collaborate with cross-functional teams to ensure brand alignment and innovation.
• Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities.
• Manage and optimize brand budgets for maximum ROI.
• Work closely with creative agencies and media partners to develop impactful brand content.
• Drive brand advocacy through influencer partnerships, sponsorships, and experiential marketing.
• Monitor brand performance through key metrics for continuous improvement.
• Lead, mentor, and inspire a high-performing brand team.

What you bring:

As the Head of Brand, you bring a wealth of experience in brand management or marketing within the FMCG industry. Your educational background in Marketing or Business complements your professional experience. You have a proven track record of successful brand-building strategies and strong leadership skills. Your exceptional analytical skills and data-driven approach to decision-making set you apart. You have experience in digital marketing, social media strategies, and e-commerce branding. Your strong stakeholder management skills enable you to influence at all levels. Above all, your excellent communication and storytelling abilities make you the ideal candidate for this role.

• Bachelor’s or Master’s degree in Marketing, Business or related field.
• 10+ years of experience in brand management or marketing within the industry.
• Proven track record of successful brand-building strategies.
• Strong leadership and team management experience.
• Exceptional analytical skills with a data-driven approach to decision-making.
• Experience in digital marketing, social media strategies, and e-commerce branding.
• Strong stakeholder management skills with ability to influence at all levels.
• Excellent communication and storytelling abilities.

What sets this company apart:

This is an exciting opportunity to lead and shape a brand with a strong market presence within a dynamic and innovative company. The company prides itself on its passionate and talented team, offering competitive compensation and benefits package.

What's next:

If you're a strategic brand leader with passion and drive for excellence, we'd love to hear from you!

Apply today by clicking on the link!