Head of Digital
Head of Digital Salary: Competitive and based on experience Location: Jakarta Keywords: digital transformation, customer-centric solutions, data-driven insights, collaborative leadership, digital platforms, operational efficiency, commercial growth, inclusive culture, supportive leadership, flexible working opportunities
A leading science and technology organisation in Jakarta is seeking a Head of Digital Transformation to spearhead its digital agenda, leveraging technology, data, and innovative platforms to revolutionise engagement with farmers, distributors, retailers, and other stakeholders. This role offers the unique opportunity to drive commercial growth and operational efficiency by implementing customer-centric solutions that transform traditional business models. You will be at the forefront of shaping the future of agriculture in Indonesia, collaborating with regional and global teams to deliver impactful digital strategies. The organisation values flexibility, training opportunities, and supportive leadership, ensuring you have the resources and encouragement needed to thrive. If you are passionate about using digital tools to create meaningful change and enjoy working in an inclusive environment where your ideas are valued, this is the perfect opportunity for you.
- Lead the digital transformation roadmap for Indonesia, aligning with broader regional and global strategies to ensure cohesive progress across all markets.
- Drive the adoption of cutting-edge digital platforms and customer engagement solutions that enhance relationships with farmers, distributors, retailers, and agricultural communities.
- Collaborate closely with cross-functional teams including Sales, Marketing, IT, Finance, HR, and Supply Chain to foster a digital-first culture and maximise commercial impact through data-driven decision making.
What you'll do:
As Head of Digital Transformation in Jakarta for a prominent science organisation, you will play a pivotal role in redefining how the business interacts with its key stakeholders. Your day-to-day responsibilities will involve developing strategic roadmaps for digital transformation that align with both local needs and global ambitions. You will lead complex projects from conception through execution while fostering collaboration between diverse teams such as IT specialists, commercial experts, data analysts, and marketing professionals. By designing innovative digital solutions—including apps and CRM systems—you will enhance engagement with farmers and agricultural communities. Your expertise in leveraging data will enable you to generate valuable insights that drive segmentation strategies and improve customer relationship management. Additionally, you will oversee the development of various digital products tailored to market demands while nurturing a culture of continuous improvement within your team. Success in this role requires a commitment to measuring performance against established KPIs so that every initiative delivers tangible business value.
- Develop and execute a comprehensive digital strategy for Indonesia that aligns with regional and global objectives while identifying new opportunities for digitising customer journeys and internal processes.
- Lead end-to-end digital transformation projects from initial strategy development through implementation and adoption across multiple business units.
- Act as a collaborative bridge between business functions such as commercial teams, IT, data analytics, and digital teams to ensure seamless integration of digital initiatives.
- Design and implement digital solutions that improve engagement with farmers and agricultural communities by building robust apps, platforms, CRM systems, and online communities.
- Utilise customer insights to enhance engagement, retention, and conversion rates among traditionally offline agricultural customers by driving adoption of digital channels.
- Partner with Sales, Marketing, Commercial Excellence, and Trade Marketing teams to improve commercial effectiveness through digital lead generation, e-commerce initiatives, CRM enhancements, and personalised engagement strategies.
- Leverage customer and business data to generate actionable insights that inform segmentation strategies and improve CRM capabilities for effective customer lifecycle management.
- Oversee the development or enhancement of farmer-facing applications, e-commerce platforms, digital advisory tools, loyalty programmes, marketing automation systems, and content ecosystems based on strategic priorities.
- Work collaboratively with global/regional digital teams as well as local business leaders to influence senior stakeholders across various departments including Marketing, Sales, Supply Chain, IT, Finance, and HR.
- Establish clear KPIs for all digital initiatives; measure adoption rates, engagement levels, customer acquisition metrics, conversion rates, retention figures, and overall commercial impact to ensure measurable business value.
What you bring:
The ideal candidate for Head of Digital brings extensive experience from either FMCG industries or top-tier digital agencies where they have successfully led large-scale marketing campaigns or transformation projects. Your background should demonstrate a deep understanding of how technology can be used not only to optimise internal processes but also to create stronger connections with customers—especially those who may be less familiar with online platforms. You possess exceptional interpersonal skills which allow you to collaborate seamlessly across departments ranging from sales operations through IT infrastructure management. Your analytical mindset enables you to interpret complex datasets into actionable recommendations that drive both commercial growth and operational efficiency. In addition to technical proficiency—such as managing CRM systems or developing mobile applications—you are adept at influencing senior leaders by articulating the value proposition behind each initiative. Above all else you are committed to fostering an environment where teamwork thrives; your approach emphasises knowledge sharing/training/supportive leadership/flexible working arrangements so everyone feels empowered.
- Proven experience leading digital marketing initiatives within FMCG sectors or reputable digital agencies is essential for success in this role.
- Demonstrated ability to develop comprehensive digital transformation strategies that align with organisational goals while identifying opportunities for process digitisation.
- Strong interpersonal skills enabling effective collaboration across cross-functional teams including Sales, Marketing, IT, Finance, HR, Supply Chain—and external partners such as agencies or technology providers.
- Expertise in designing customer-centric digital solutions such as apps or CRM platforms that enhance engagement among traditionally offline audiences like farmers or distributors.
- Advanced analytical skills allowing you to leverage business data for actionable insights; experience developing segmentation strategies or improving CRM capabilities is highly desirable.
- Ability to manage complex projects from strategy through implementation; familiarity with agile methodologies or project management frameworks is advantageous.
- Experience overseeing the development or enhancement of farmer-facing applications (e.g., e-commerce platforms), loyalty programmes (e.g., marketing automation), or content ecosystems based on strategic priorities.
- Track record of influencing senior stakeholders across multiple departments by presenting compelling business cases for investment in digital initiatives.
- Commitment to establishing clear KPIs for all projects; ability to measure adoption rates/engagement/customer acquisition/conversion/retention/commercial impact effectively.
- Passion for building inclusive cultures where knowledge sharing/training/supportive leadership/flexible working opportunities are prioritised.
What sets this company apart:
This organisation stands out as one of Indonesia’s most respected names in science and technology—a sector vital for national food security and rural prosperity. With a strong commitment to innovation rooted in practical solutions for farmers/distributors/retailers alike it has built a reputation for delivering results that matter. Employees benefit from flexible working opportunities designed around their needs plus access to ongoing training programmes which support professional growth at every stage of their career journey. The leadership team is known for its supportive approach—encouraging open communication/collaboration/inclusive decision-making so everyone feels valued regardless of their background or experience level. By joining this company you become part of a network dedicated not just to commercial success but also positive social impact throughout Indonesia.
What's next:
If you are ready to make a lasting impact on Indonesia’s agricultural sector through transformative digital leadership—this is your chance!
Apply today by clicking on the link provided.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
About the job
Contract Type: Perm
Specialism: Marketing
Focus: Online / CRM / Database Marketing
Industry: Agriculture Fishing and Forestry
Salary: Negotiable
Workplace Type: Hybrid
Experience Level: Director
Location: Jakarta
FULL_TIMEJob Reference: ZV9NIG-F86C614A
Date posted: 8 October 2026
Consultant: Annisa Fatinah
jakarta marketing/online-crm-database-marketing 2026-10-08 2026-12-07 agriculture-fishing-and-forestry Jakarta ID Robert Walters https://www.robertwalters.co.id https://www.robertwalters.co.id/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true