Consumer Insight Manager (Feminine and Baby Care)

You will be empowered to build core consumer profiles, track market trends, and collaborate with cross-functional teams to enhance product and service experiences. The company values inclusive teamwork, supportive leadership, and provides flexible working opportunities alongside ongoing training for professional growth. If you are passionate about translating data into actionable strategies and thrive in an environment where your expertise is valued, this is the perfect role for you.

• You will have the opportunity to lead end-to-end research projects, utilising both qualitative and quantitative methodologies to inform business strategy and optimise brand positioning.
• The organisation fosters a culture of collaboration, knowledge sharing, and continuous learning, ensuring you are supported by dependable colleagues and growth-focused leadership.

What you'll do:

As a Consumer Insight Manager based in Jakarta, you will be at the heart of driving meaningful change through robust research practices. Your day-to-day responsibilities will involve designing innovative studies that uncover valuable consumer insights using both qualitative methods like focus groups or interviews as well as quantitative approaches such as online surveys. You will develop comprehensive consumer profiles that reflect real-world behaviours across multiple channels while keeping pace with evolving market trends. By leveraging advanced analytics tools on platforms like Shopee or TikTok Shop, you will capture nuanced feedback from consumers which informs product enhancements. Your collaborative approach will see you working closely with internal teams—supply chain, customer service, marketing—to translate findings into actionable strategies that improve brand resonance. Managing external partners effectively ensures timely delivery of high-quality data. Success in this role means consistently delivering clear recommendations that empower business stakeholders to make informed decisions.

• Plan and execute comprehensive qualitative and quantitative research initiatives such as focus group discussions, in-depth interviews, and online surveys to reveal consumer decision journeys and unmet needs.
• Build and continuously update detailed consumer profiles and market segmentation models, capturing media habits, channel behaviours, and shopping preferences across diverse demographics in Indonesia and neighbouring regions.
• Monitor market landscape trends including competitor movements, pricing strategies, creator partnerships, and consumer reviews to identify new avenues for strategic growth.
• Leverage social listening tools and e-commerce platform analytics across various social channels and marketplaces to capture category conversations, product feedback, and user sentiment.
• Systematically analyse product usage feedback and customer review data while collaborating closely with supply chain, customer service, and product teams to enhance overall product experience.
• Evaluate shopper journeys across all channels to pinpoint key decision touchpoints that inform communication priorities and promotional effectiveness.
• Provide data-driven insights for new product launches as well as portfolio optimisation efforts, helping refine brand positioning, product concepts, and key selling points.
• Translate complex research findings into actionable communication frameworks that support marketing teams in creating resonant messaging and creative strategies.
• Oversee end-to-end management of research projects from defining business questions through methodology selection, budget optimisation, timeline discipline, and final strategic reporting.
• Select and manage relationships with market research agencies, social data providers, and third-party partners to ensure high data quality standards are met efficiently.

What you bring:

To excel as a Consumer Insight Manager you will bring proven experience from senior roles within consumer insights or market research environments—ideally from sectors like baby care or personal care where understanding nuanced consumer behaviour is critical. Your academic background equips you with foundational knowledge necessary for rigorous analysis while your practical expertise covers the full spectrum of research methodologies. You possess a keen eye for detail when interpreting complex datasets; your ability to synthesise disparate information into actionable recommendations sets you apart. Familiarity with Indonesian demographics coupled with hands-on use of e-commerce analytics platforms enables you to deliver locally relevant insights. Your interpersonal skills foster trust among colleagues; your capacity for empathetic communication ensures findings are understood by all stakeholders. Fluency in English supports your engagement within diverse teams while your commitment to continuous learning aligns perfectly with the organisation’s ethos.

• Senior-level experience with at least 3 to 5 years in consumer insights, market research or strategic planning ideally gained within research agencies or consumer goods sectors such as baby care or personal care industries.
• Bachelor’s degree or higher in Marketing, Psychology, Sociology, Statistics, Business or related fields demonstrating strong academic grounding relevant to the role.
• Hands-on expertise managing both qualitative (focus groups/in-depth interviews) and quantitative (online surveys/U&A studies/brand health tracking/concept testing) research methodologies end-to-end.
• Exceptional analytical thinking skills paired with high sensitivity to data nuances enabling synthesis of fragmented information into clear business recommendations.
• Deep familiarity with Indonesian market demographics including consumer behaviour patterns as well as e-commerce platform analytics such as Shopee, TikTok Shop or Lazada.
• Outstanding cross-functional collaboration abilities combined with effective data storytelling skills allowing seamless communication of insights to internal stakeholders.
• Fluency in English both written and spoken ensuring smooth interaction across multicultural teams.

What's next:

If you are ready to take your expertise in consumer insights to the next level within a supportive environment that values collaboration and professional growth, this is your moment!

Apply today by clicking on the link provided—your journey towards making a lasting impact starts here.