PR Manager (FMCG)

Public Relations Manager (FMCG) Salary: Competitive and based on experience Location: Jakarta Keywords: collaborative, empathetic, community-driven, integrated communications, brand ambassador, media relations, inclusive, supportive leadership, knowledgeable, dependable

A leading consumer brand in Jakarta is seeking a Public Relations Manager who will play a pivotal role in shaping and sharing the organisation’s story across Indonesia. This opportunity offers you the chance to build meaningful connections with media, communities, and key stakeholders within parenting, lifestyle, business, and health sectors. You will be empowered to plan and execute comprehensive public relations strategies for product launches, brand partnerships, major retail fairs, and commercial milestones, all while working closely with internal teams. The role provides flexibility to integrate traditional and digital PR channels, drive community engagement initiatives, and manage external agencies with full ownership of performance metrics. If you are passionate about authentic storytelling, nurturing relationships, and acting as a credible spokesperson for a trusted brand, this position offers an exciting platform for your growth.

• You will have the opportunity to build and maintain strong networks across parenting, consumer, lifestyle, business, and health sectors by overseeing media pitching, interviews, press events, and editorial follow-ups.
• You will collaborate closely with marketing, sales, and product teams to plan and execute public relations strategies for product launches, brand partnerships, retail fairs, and key commercial moments.
• You will lead both traditional and digital PR channels while driving community management initiatives that engage mothers and family-focused groups authentically.

What you'll do:

As a Public Relations Manager based in Jakarta you will be entrusted with the responsibility of building lasting relationships across diverse sectors while orchestrating impactful public relations campaigns. Your day-to-day activities will involve collaborating closely with internal teams to ensure seamless execution of strategies for product launches brand partnerships retail fairs commercial milestones. You will oversee both traditional digital PR channels integrating media relations hospital healthcare touchpoints search engine visibility social media intellectual property strategies. By driving community management initiatives you will foster genuine engagement among mothers family-focused groups through authentic brand representation. Managing external agencies vendors experts talent end-to-end you will ensure optimal scope control budget allocation contract deliverables timeline adherence return on investment. You will own performance metrics reporting evaluate media coverage quality message pull-through audience reach brand sentiment share of voice optimise future campaigns. Leading corporate communications reputation management you will monitor market trends prepare holding statements Q&As mitigate crisis risks early. Maintaining a centralised PR repository ensures consistent messaging externally while managing the PR budget requires financial discipline transparency continuous monitoring. Acting as an empathetic credible spokesperson you will connect naturally with consumer communities media partners stakeholders representing the brand’s values authentically.

• Build and nurture robust media and community networks across parenting, consumer, lifestyle, business, and health sectors by actively engaging in media pitching, interviews, press events, and editorial follow-ups.
• Plan and execute comprehensive public relations strategies for product launches, brand partnerships, major retail fairs, and key commercial moments in close collaboration with internal marketing, sales, and product teams.
• Oversee traditional and digital PR channels by integrating media relations with hospital and healthcare network touchpoints as well as search engine visibility and social media intellectual property strategies.
• Drive community management initiatives by developing brand ambassador programmes that connect deeply with target audiences such as mothers and family-focused groups while ensuring authentic brand representation.
• Manage external PR agencies, vendors, experts, and talent end-to-end by controlling scope of work, budget allocations, contract deliverables, timeline adherence, and return on investment.
• Own end-to-end PR performance metrics by evaluating media coverage quality, message pull-through effectiveness, audience reach expansion efforts, brand sentiment analysis results, and share of voice optimisation for future campaigns.
• Lead corporate communications efforts including reputation management by monitoring market trends proactively preparing holding statements Q&As mitigating potential crisis risks early.
• Maintain a centralised PR repository including media databases key messaging frameworks approved briefing materials calendar schedules ensuring consistent external messaging.
• Manage the PR budget with strict financial discipline transparent documentation continuous monitoring of vendor scope utilisation.
• Act as an empathetic credible brand spokesperson connecting naturally with core consumer communities media partners external stakeholders.

What you bring:

To excel as a Public Relations Manager you should bring extensive experience in managing corporate or brand communications earned media integrated marketing ideally within consumer goods baby care beauty healthcare industries. Your ability to empathise authentically connect with mothers family-focused groups is crucial for building trust relatability within target communities. Exceptional personal presentation professional presence strong public speaking skills enable you to represent the organisation confidently at press events interviews stakeholder meetings. A bachelor’s degree in relevant fields ensures solid theoretical grounding while fluency in English allows seamless interaction across local international audiences. Your proven track record integrating traditional digital PR channels handling crisis situations overseeing agencies managing branded content demonstrates adaptability resourcefulness. Strong writing storytelling editorial judgement coupled with established networks in Indonesian parenting lifestyle business healthcare media further enhances your impact. Your commitment to maintaining high standards transparency discipline when managing budgets contracts deliverables sets you apart as a dependable knowledgeable leader.

• Female or a mother is preferred to build deep empathy authenticity relatability with target audience community networks.
• Well-groomed exceptional personal presentation professional presence strong public speaking capabilities are essential for effective communication.
• Bachelor's degree in Communications Public Relations Marketing Journalism Business or related field is required to ensure foundational knowledge.
• Minimum 5 years experience in PR Manager corporate or brand communications earned media integrated marketing preferably from consumer goods baby care beauty healthcare industries demonstrates proven expertise.
• Proven track record in traditional digital PR integration crisis management agency oversight managing expert talent-led branded content shows versatility.
• Strong writing storytelling editorial judgement existing networks in parenting lifestyle business healthcare media in Indonesia are highly valued.
• Fluent English both written spoken is mandatory for clear communication across diverse stakeholders.

What sets this company apart:

The organisation stands out as a trusted leader within Indonesia’s consumer sector renowned for its commitment to supporting families mothers children through innovative products services. Employees benefit from an inclusive supportive environment where collaboration empathy are valued at every level fostering personal professional growth. The company prioritises flexible working opportunities generous training programmes knowledge-sharing sessions enabling team members to continuously develop their skills stay ahead of industry trends. With a focus on nurturing relationships both internally externally employees enjoy access to extensive networks mentorship opportunities that empower them to make meaningful contributions shape the future of the industry. The organisation’s dedication to responsible leadership transparent communication ensures every team member feels respected heard appreciated making it an ideal workplace for those seeking purpose-driven careers within a warm welcoming culture.

What's next:

If you are ready to make a significant impact through authentic storytelling relationship-building apply now to join this collaborative team!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.