Marketing Communications Manager (Retail, Bandung)

Marketing Communications Manager (Retail Fashion, Bandung) Salary: Competitive and based on experience Location: Bandung Keywords: collaborative, networking, culturally aware, brand communication, community engagement

A leading Indonesian fashion retail group is seeking a Marketing Communications Manager to join their Bandung team, overseeing multi-brand communications for renowned names in lifestyle apparel. This is an exciting opportunity for you to shape the voice of several iconic brands as they enter a transformative phase, strengthening brand equity and expanding relevance to new generations of consumers. You will be at the heart of connecting brands with culture, trends, and communities, driving awareness and engagement through integrated campaigns, influencer partnerships, events, and creative collaborations. The organisation offers a supportive environment where your expertise in marketing communication will be valued. If you are passionate about fashion, culture, and building meaningful connections, this role provides the platform to make a significant impact.

• Join a respected fashion retail group with decades of experience and a strong presence across department stores, showrooms, and digital channels; you will help drive modern, distinctive brand communication strategies.
• Play a pivotal role in transforming brand relevance for multiple labels by connecting them with cultural trends, communities, and influencers; your work will directly influence commercial outcomes and consumer engagement.

What you'll do:

As Marketing Communications Manager Retail Fashion in Bandung you will play a central role in shaping how multiple brands connect with their audiences across Indonesia. Your day-to-day responsibilities involve translating strategic marketing goals into actionable communication plans that resonate culturally. You will lead influencer relations by identifying key talents who align with each brand’s values while nurturing long-term partnerships. Your expertise in storytelling will help craft narratives that capture media attention organically. You’ll also drive collaboration efforts—whether through joint campaigns or community events—to expand each label’s reach. By guiding social media specialists on content strategy and monitoring campaign effectiveness against clear KPIs you ensure every activation delivers measurable results. Success in this role means balancing creativity with business objectives: leveraging cultural insights to build relevance while maintaining operational excellence across budgeting partnership management event execution and team coordination.

• Translate marketing strategies into integrated brand communication plans that span campaigns, influencer partnerships, PR initiatives, collaborations, events, activations, partnerships, and community outreach.
• Define messaging direction aligned with brand positioning and target consumer profiles while staying attuned to evolving trends in fashion, lifestyle, entertainment, social media, and popular culture.
• Identify relevant trends and moments that can be leveraged for each brand’s growth; provide consumer insights and cultural perspectives to the Marketing Manager and Creative Team.
• Lead KOL (Key Opinion Leader), influencer, creator, and affiliate strategies by building networks with creators, media professionals, agencies, and communities; select talents based on audience quality and commercial potential.
• Develop long-term relationships with creators through collaborative campaigns that enhance brand visibility and foster ongoing engagement.
• Craft compelling brand stories suitable for publication; nurture relationships with media outlets within the fashion/lifestyle industry to encourage earned media coverage and organic conversations about the brands.
• Seek out collaboration opportunities with other brands, creators, communities, events, and lifestyle partners; develop partnerships that boost brand relevance and reach.
• Design and execute events such as product launches, pop-ups, store activations, community gatherings, and collaborative projects; ensure all activations are strategically communicated before, during, and after each event.
• Guide Social Media Specialists in content planning to ensure alignment with campaign objectives; oversee content pillars, campaign calendars, community engagement efforts, and social media performance metrics.
• Manage budgets for KOL activities, PR initiatives, events/activations/partnerships; monitor KPIs for communication effectiveness and commercial impact while optimising resources according to brand priorities.

What you bring:

The ideal candidate for Marketing Communications Manager Retail Fashion brings deep expertise from the worlds of marketing communication public relations influencer management or brand activation—especially within sectors like fashion beauty lifestyle premium retail or entertainment. Your academic background supports your practical experience allowing you to navigate complex multi-brand environments confidently. You possess an intuitive understanding of cultural dynamics consumer behaviour digital platforms emerging trends which informs your strategic decisions daily. Your extensive network enables you to forge valuable relationships across creators media agencies communities amplifying each brand’s message authentically. You excel at balancing creative storytelling with operational discipline—ensuring every initiative meets its intended objectives while fostering positive team collaboration. Your hands-on approach keeps you engaged with industry developments enabling you to identify new opportunities quickly adapt strategies accordingly. Above all your empathetic interpersonal skills make you a trusted partner internally externally helping brands grow through shared vision inclusive practices.

• Minimum bachelor’s degree (S1) preferably in Marketing Communication Public Relations or related fields demonstrating commitment to professional development.
• At least five years’ proven experience in marketing communication brand communication PR influencer marketing or brand activation ideally within fashion beauty lifestyle premium retail consumer brands media entertainment or agency environments.
• Demonstrated ability managing campaigns KOL/influencer relations PR/media collaborations events activations ensuring seamless execution from concept to evaluation.
• Sensitivity to trends culture social media behaviour consumer preferences combined with strong taste sense for branding aesthetics.
• Extensive network among KOLs creators media professionals communities agencies; excellent interpersonal skills for relationship-building negotiation collaboration.
• Ability to connect communication activities directly with brand objectives business outcomes ensuring strategic alignment throughout all initiatives.
• Culturally aware sociable well-connected hands-on approach actively following creators communities events trends behavioural shifts among consumers.
• Skillful at selecting networks trends communities that offer genuine opportunities for brands turning insights into actionable strategies.
• Balanced approach between brand building cultural relevance execution operational needs supporting both creative vision commercial targets.
• Experience providing guidance to social media teams ensuring content aligns with campaign goals engaging target audiences effectively.

What sets this company apart:

This organisation stands out as one of Indonesia’s most established fashion retail groups having grown steadily over decades through its multi-brand portfolio spanning lifestyle apparel accessories. With distribution channels covering department stores showrooms digital marketplaces websites social media platforms it offers unparalleled reach across diverse consumer segments. Currently entering an exciting transformation phase the company is committed to strengthening its brands’ equity expanding their relevance among new generations building modern distinctive culturally resonant communications. The workplace encourages collaboration knowledge sharing inclusivity—making it an ideal environment for those passionate about fashion culture community impact. Here your contributions are recognised valued as part of a larger mission: connecting people through style innovation shared experiences.

What's next:

If you’re ready to shape the future of iconic fashion brands by connecting them with culture communities trends apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.