Creative Director (Retail Apparel)

Creative Director (Retail Apparel) Salary: Competitive and based on experience Location: Jakarta Keywords: fashion retail, creative direction, brand storytelling, visual leadership, art direction, campaign development, team collaboration, multi-brand management, digital content creation, retail transformation

A leading Indonesian fashion group is seeking a Creative Director to play a pivotal role in shaping the future of its multi-brand portfolio, which includes some of the most recognisable names in denim and lifestyle apparel. This is an exceptional opportunity for you to join a company at the forefront of retail transformation, where your creative vision will directly influence brand perception, consumer engagement, and commercial success. As the organisation embarks on a journey to modernise and elevate its brands, you will be empowered to translate high-level creative strategies into compelling campaigns, distinctive visual languages, and memorable consumer experiences across digital and physical touchpoints. With a supportive leadership team and a collaborative environment that values innovation and cultural relevance, this role offers you the platform to make a lasting impact while working with talented professionals who share your passion for creativity and excellence.

• Be at the heart of a major brand transformation project, driving creative standards and storytelling for multiple established fashion labels with strong market presence.
• Work closely with senior leadership to shape creative concepts from vision through execution, ensuring every campaign resonates with target consumers while maintaining each brand’s unique identity.
• Benefit from a collaborative culture that encourages knowledge sharing, professional growth, and continuous learning within a dynamic and supportive team environment.

What you'll do:

As Creative Director Retail Apparel, you will be impacting national reach through digital channels and retail networks alike— entrusted with translating visionary ideas into tangible results that drive both emotional connection with consumers and measurable business outcomes. Your daily focus will involve orchestrating multidisciplinary teams across art direction (photography/video/graphic design), content creation (short-form video/social media/campaign derivatives), fashion styling (outfit pairing/layering/accessories), as well as collaborating closely with marketing functions to align content objectives with broader channel strategies. Success in this role means not only producing visually stunning work but also building enduring brand perceptions rooted in cultural relevance—ensuring every touchpoint reflects contemporary tastes while supporting commercial goals. You’ll have the autonomy to implement new standards of excellence while mentoring your team towards greater independence; your ability to balance creativity with operational rigour will be key in elevating each brand’s profile within Indonesia’s competitive fashion landscape.

• Translate the creative vision and direction provided by the Chief Creative Officer into actionable concepts, storytelling frameworks, visual directions, and robust executions for all brands under the group’s umbrella.
• Lead day-to-day creative operations from initial brief through to final output, overseeing campaigns, photography, video production, graphic design, content creation, styling initiatives, digital projects, e-commerce assets, and retail creative deliverables.
• Act as the guardian of creative quality by ensuring that ideas and visuals for each brand remain distinctive, relevant, consistent, and aligned with both brand positioning and commercial objectives.
• Build and nurture a high-performing creative team capable of delivering work at elevated standards while fostering collaboration, independence, and professional development among team members.
• Develop big creative ideas for brand campaigns—including seasonal launches and always-on content—by crafting moodboards, key visual directions, campaign worlds, and storytelling treatments that connect emotionally with consumers.
• Maintain clear differentiation between each brand’s visual language and character by implementing tailored guidelines for photography style, video tone, graphic design elements, typography choices, composition rules, and overall visual expression.
• Direct art direction efforts for campaign photoshoots, video productions (including lookbooks and e-commerce shoots), guiding photographers and videographers on composition, lighting techniques, framing decisions, movement cues, mood setting, and narrative flow.
• Collaborate with fashion stylists to define model looks, wardrobe pairings, accessories selection, fitting processes, and styling languages that enhance product desirability without compromising commercial relevance.
• Provide hands-on guidance throughout pre-production planning stages as well as during shooting sessions; oversee editing workflows including retouching and colour grading to ensure final selections meet high standards.
• Offer strategic input on model casting decisions, location scouting activities, set design choices, makeup artist partnerships (MUA), and coordination with external production partners.

What you bring:

The ideal candidate for Creative Director Retail Apparel brings not only technical mastery but also an empathetic approach to leadership—valuing teamwork as much as individual contribution. Your extensive experience in steering large-scale campaigns within fashion or lifestyle sectors equips you with nuanced insights into what makes brands culturally relevant today. You possess an innate sense for visual trends yet remain grounded in practical considerations around commercial viability; your ability to bridge these worlds ensures every project delivers both artistic merit & business value. Beyond your impressive portfolio lies a commitment to nurturing others: you thrive when empowering colleagues through mentorship & open communication. Your collaborative spirit fosters trust across departments—from marketing strategists through to content creators—while your sensitivity towards evolving consumer preferences keeps your work fresh & engaging. Above all else: you are passionate about using creativity as a tool for connection—building brands that inspire loyalty & spark conversation among diverse audiences.

• At least five years’ experience as a Creative Director or in an equivalent senior creative leadership position within fashion retail or related industries such as beauty or premium consumer brands.
• A proven background in art direction with demonstrable experience leading complex creative projects or managing multidisciplinary teams across campaign development cycles.
• A strong portfolio showcasing expertise in fashion editorial work—spanning advertising campaigns through to lifestyle content—with an emphasis on conceptual thinking and visual storytelling.
• Deep understanding of photography art direction (composition/lighting/framing/movement) alongside proficiency in video production workflows including editing/retouching/colour grading.
• Hands-on experience collaborating with stylists on model selection/outfit curation/accessory integration/fitting processes/styling language development for both campaign shoots & social content.
• Contemporary visual taste paired with acute commercial awareness; ability to interpret digital/social media/e-commerce requirements into effective creative executions that resonate across platforms.
• Track record of translating abstract brand directions into concrete executions while maintaining high-quality output standards within fast-moving environments.
• Excellent interpersonal skills enabling you to foster collaboration within teams; adept at providing constructive feedback & nurturing talent towards shared goals.
• Familiarity with developing & implementing creative guidelines tailored for daily use by internal teams—ensuring consistency without stifling originality or adaptability.
• Ability to manage multiple projects simultaneously while balancing attention to detail against broader strategic objectives.

What sets this company apart:

This organisation stands out as one of Indonesia’s most respected fashion groups—a homegrown success story built over decades through dedication to quality craftsmanship & authentic storytelling. With three flagship brands recognised nationwide for their distinctive identities & loyal followings—the company has consistently demonstrated its ability to adapt amidst changing market dynamics while staying true to core values rooted in community & inclusivity. Employees benefit from a workplace culture defined by mutual respect: here collaboration isn’t just encouraged—it’s celebrated as essential fuel for innovation. The company invests heavily in training opportunities so every team member can grow professionally. As part of an ongoing transformation initiative aimed at making beloved brands even more modern & culturally attuned—you’ll find yourself surrounded by colleagues who share your enthusiasm for pushing boundaries responsibly while honouring tradition where it matters most.

What's next:

If you are ready to shape the next chapter of Indonesia’s leading fashion brands through inspired creativity—this is your moment!

Apply today by clicking on the link below; take the first step toward joining a passionate team dedicated to redefining what’s possible in retail apparel.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.