Campaign Activation Manager

Campaign Activation Manager Salary: Competitive and based on experience Location: Jakarta, Indonesia Keywords: go-to-market strategy, customer segmentation, cross-functional collaboration, marketing campaign execution, channel incentives, portfolio offers, loyalty programmes, CRM integration, market launch support, stakeholder engagement

An exciting opportunity has arisen for a Campaign Activation Manager to join a leading organisation in Jakarta, Indonesia. This role is perfect for someone who thrives on shaping and executing go-to-market strategies across priority market segments, with a particular focus on customer campaigns and channel incentives. You will be at the heart of driving value creation through innovative communications, promotions, and loyalty initiatives, all while collaborating closely with cross-functional teams. The organisation is committed to fostering an inclusive and supportive environment where your expertise in marketing activation will directly influence business growth and customer engagement. With a strong emphasis on flexibility, professional development, and impactful work, this position offers you the chance to make a tangible difference in both the company’s success and your own career journey.

• Play a pivotal role in designing and implementing multi-year customer segment strategies that drive measurable business outcomes through effective marketing activations.
• Collaborate with diverse internal teams and external partners to deliver integrated campaigns tailored to local market needs, ensuring cultural relevance and maximum impact.
• Benefit from a workplace that values knowledge sharing, teamwork, and continuous learning, providing you with opportunities to grow professionally while making meaningful contributions.

What you'll do:

As a Campaign Activation Manager based in Jakarta, you will play a central role in orchestrating the successful rollout of go-to-market plans across Southeast Asia’s most dynamic markets. Your day-to-day responsibilities will involve working closely with internal stakeholders such as Product Managers, Commercial Operations teams, Regulatory Affairs, Finance, Customer Service departments as well as external partners including advertising agencies, media representatives, trade associations, distributors and end-users. You will be responsible for building robust customer segment strategies that leverage both push-and-pull marketing techniques while ensuring all activities are culturally attuned to local preferences. By establishing advisory boards and integrating customer feedback into your activation plans you will help shape future offerings that resonate deeply with target audiences. Your ability to coordinate multiple projects simultaneously—while maintaining high standards of quality control—will be essential in delivering timely campaigns that achieve business objectives. Additionally you will have the opportunity to participate in customer events product launches training sessions further enhancing your understanding of market needs.

• Develop and execute comprehensive go-to-market plans for products and services within key market segments, focusing on customer campaigns and channel incentive programmes such as rebates, portfolio offers, loyalty schemes, and early order initiatives.
• Lead the annual cycle of operational marketing planning by motivating cross-functional teams to create, update, and implement activation strategies for assigned markets.
• Build, refine, and oversee three-year customer segment strategies designed to maximise value from product portfolios through targeted communications, promotional activities, and CRM-driven tools.
• Segment customers effectively to map out their needs and buying processes, using these insights to influence desired behavioural changes across various touchpoints.
• Provide monthly strategic guidance on campaign objectives and tactics to Marketing & Commercial leadership teams to ensure alignment with broader business goals.
• Establish and manage Customer Advisory Boards to test new concepts, gather actionable insights, identify emerging trends, and integrate feedback into activation plans for improved acquisition, retention, cross-sell, and up-sell opportunities.
• Drive the execution of marketing programmes—including integrated offers, financial concepts, loyalty initiatives, and digital marketing touchpoints—ensuring they are measurable and meet evolving customer needs.
• Monitor project timelines rigorously by tracking progress against milestones so that all marketing activations are delivered within established deadlines.
• Coordinate the end-to-end process of developing or optimising marketing materials while respecting cultural nuances and local preferences specific to each target market.
• Lead collaborative segment teams comprising Field Sales and Technical Support staff to collect input for strategy development as well as drive implementation of local campaigns and CRM initiatives with the sales force.

What you bring:

To excel as a Campaign Activation Manager you will bring a wealth of experience from previous roles where you have successfully managed complex marketing activations across diverse markets ideally within Southeast Asia. Your educational background in business or marketing provides a solid foundation upon which your practical expertise is built particularly when it comes to developing long-term strategies launching new products adapting campaigns for local relevance. Your fluency in Bahasa Indonesia combined with your deep understanding of regional dynamics allows you to connect authentically with both colleagues customers alike fostering trust collaboration at every stage. You are adept at analysing data translating insights into actionable plans while maintaining meticulous attention detail throughout project lifecycles. Your interpersonal skills enable you build rapport across functions ensuring seamless execution even under tight deadlines. Above all your commitment to teamwork reliability makes you an invaluable asset capable of driving shared success.

• Proficiency in Bahasa Indonesia is required along with prior experience working within Southeast Asian markets which enables you to navigate regional nuances effectively.
• A Bachelor’s degree in Business or Marketing-related discipline is essential; an advanced degree such as an MBA would be highly regarded for this position.
• At least six years’ relevant business experience preferably within marketing roles where you have demonstrated success activating strategic marketing plans and campaigns.
• Previous exposure to environmental science markets is advantageous especially if you possess an understanding of stakeholder requirements unique to this sector.
• Exceptional verbal written networking communication skills are necessary so you can inform influence cross-functional teams as well as external partners effectively.
• Demonstrated capability in building strategic relationships influencing customer behaviour through careful selection of integrated channels activities tailored for specific segments.
• Strong analytical abilities coupled with business modelling skills allow you to interpret data develop actionable insights optimise resource allocation efficiently.
• Experience creating long-term strategic plans including preparing new products for testing market launch ensures readiness adaptability amidst changing conditions.
• A proven track record as a dependable team player who brings outstanding organisational analytical skills supporting collective achievement of goals.
• Demonstrated problem-solving abilities enabling you anticipate pre-empt address rapidly evolving market challenges proactively.

What sets this company apart:

This organisation stands out as a leader in its field thanks to its unwavering commitment towards nurturing talent fostering an environment where collaboration knowledge-sharing are truly valued. Employees benefit from flexible working opportunities that support work-life balance alongside generous training resources designed help individuals reach their full potential regardless of background or level experience. The company places great emphasis on inclusivity ensuring everyone feels welcome empowered contribute ideas openly without fear judgement. With access cutting-edge tools supportive leadership network-wide recognition achievements this is place where your efforts not only appreciated but also rewarded through clear pathways advancement personal growth. Whether participating industry events engaging community outreach initiatives or simply enjoying camaraderie among peers you’ll find yourself part vibrant team dedicated making positive impact both locally globally.

What's next:

If you are ready to take the next step in your career by joining an organisation where your expertise will be valued supported apply now!

Apply today by clicking on the link provided – don’t miss out on this exceptional opportunity!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.