Marketing Manager (Fashion)

Marketing Manager (Fashion) Salary: Competitive and based on experience Location: Jakarta Keywords: strategic planning, brand management, merchandising, digital commerce, team development, stakeholder collaboration, omnichannel integration

A leading global apparel company is seeking a Marketing Manager based in Jakarta. This is an exceptional opportunity for you to shape the future of fashion marketing in Indonesia, driving both commercial and creative strategies across multiple channels. The role offers the chance to work at the intersection of business leadership, merchandising, digital innovation, and brand storytelling, all while collaborating with regional and global teams. You will enjoy a supportive environment that values flexibility, professional growth, and the opportunity to make a significant impact on the market. If you are passionate about fashion, thrive in collaborative settings, and are eager to nurture high-performing teams, this position provides the perfect platform for your next career move.

• Play a pivotal role in shaping long-term business plans and strategic growth roadmaps for one of the world’s most recognisable apparel brands, ensuring alignment with both regional and global objectives while identifying new opportunities for expansion.
• Lead cross-functional teams spanning merchandising, marketing, digital commerce, and sales support, fostering a culture of collaboration and continuous development as you coach and mentor future leaders within the organisation.
• Drive integrated marketing campaigns and omnichannel strategies that resonate with Indonesian consumers, leveraging local insights to deliver compelling brand experiences across both online and offline platforms.

What you'll do:

As Marketing Manager, you will be entrusted with orchestrating the full spectrum of business operations from strategic planning through to execution. Your day-to-day responsibilities will see you working closely with internal teams as well as external partners to ensure every aspect of the business—from financial performance to brand positioning—meets ambitious targets. You will play a central role in developing robust business plans that not only address current market demands but also anticipate future trends. By nurturing strong relationships with key accounts and retail partners, you will help drive commercial success while supporting innovative merchandising strategies that cater to diverse consumer segments. Your expertise in digital commerce will be crucial as you oversee omnichannel integration efforts designed to create seamless customer journeys. In addition to these core duties, you will champion localised marketing campaigns that resonate deeply with Indonesian audiences while upholding global brand standards. Success in this role requires a unique blend of analytical acumen, creative vision, stakeholder management skills, and a genuine passion for team development.

• Develop comprehensive annual and long-term business plans that align with broader regional and global objectives while identifying key growth opportunities across various channels, categories, and consumer segments.
• Lead financial planning processes including forecasting and business reviews to ensure revenue targets, margin goals, inventory health, and profitability benchmarks are consistently met or exceeded.
• Monitor overall business performance by evaluating risks and implementing effective mitigation strategies while presenting results to senior stakeholders at both local and regional levels.
• Manage relationships with major retail partners by developing joint business plans, negotiating promotional support programmes, overseeing seasonal sell-in/sell-through performance, and ensuring optimal product allocation.
• Identify new distribution channels and evaluate store expansion opportunities to drive channel development while maintaining healthy segmentation across all retail outlets.
• Oversee seasonal merchandise planning by developing assortment strategies tailored to specific channels and consumer segments while managing product forecasting and demand planning activities.
• Collaborate closely with global teams on product allocation decisions while recommending investment priorities based on local market needs and balancing commercial performance with brand-building initiatives.
• Develop local marketing strategies that reflect global brand direction by leading annual planning cycles, budget allocations, campaign execution—including influencer partnerships—and community engagement initiatives.
• Oversee digital commerce strategy by monitoring key performance indicators for digital marketing effectiveness while ensuring seamless integration between online and offline consumer experiences.
• Lead and develop multidisciplinary teams across merchandising, marketing, digital commerce, and sales support functions by coaching team members, building succession plans, fostering a collaborative culture, and identifying future leadership talent.

What you bring:

To excel as Marketing Manager you will bring extensive experience from within the fashion or retail industry—ideally having worked in roles where strategic planning was paired with hands-on operational oversight. Your proven track record should include successful collaborations with both internal teams (across merchandising/marketing/digital/sales) as well as external partners such as major retailers or creative agencies. You possess deep understanding of how to translate consumer insights into actionable business strategies that drive growth across multiple channels. Your interpersonal skills enable you to foster trust-based relationships at all organisational levels—from mentoring junior staff through to influencing senior stakeholders regionally/globally. A keen eye for detail combined with an ability to see the bigger picture ensures your recommendations are always grounded yet forward-thinking. Above all else your commitment to nurturing talent sets you apart; you thrive when helping others grow professionally within supportive environments.

• Proven experience in developing multi-year business plans within the fashion or retail sector where you have demonstrated your ability to align local objectives with broader regional or global strategies.
• Strong background in financial planning including forecasting revenue streams, managing margins and inventory health as well as conducting regular business reviews for senior stakeholders.
• Demonstrated ability to manage complex relationships with major retail partners by negotiating joint business plans, promotional programmes, markdowns, RTVs (return-to-vendor), and other commercial agreements.
• Expertise in channel development including identification of new distribution opportunities as well as evaluation of store expansion projects aimed at improving retail productivity.
• Comprehensive knowledge of seasonal merchandise planning processes such as assortment strategy development by channel/segment along with hands-on experience in product forecasting/demand planning.
• Track record of collaborating effectively with global teams on product allocation decisions while making data-driven recommendations for local market investments that balance commercial outcomes against brand-building goals.
• Experience designing integrated marketing campaigns that leverage influencer partnerships/community engagement initiatives alongside traditional media outreach—all tailored specifically for local markets like Indonesia.
• Hands-on experience overseeing digital commerce operations including monitoring KPIs for digital marketing effectiveness plus ensuring smooth omnichannel integration between online/offline touchpoints.
• Demonstrated people management skills including coaching/mentoring team members across multiple disciplines (merchandising/marketing/digital/sales support) plus building succession/development plans within high-performing organisations.

What sets this company apart:

The client is recognised globally for its commitment to quality craftsmanship innovation in design and dedication towards creating products that inspire movement connection among communities worldwide. With a strong presence in Indonesia they offer employees access to world-class resources training opportunities exposure to international best practices—all within an inclusive workplace culture that values diversity collaboration personal growth. Joining this organisation means becoming part of a network where your contributions are valued your ideas heard—and where every day brings new opportunities for professional fulfilment personal satisfaction.

What's next:

If you are ready to take your career in fashion marketing to new heights this is your moment—seize the opportunity today!

Apply today by clicking on the link provided—your next exciting challenge awaits!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.