Sales Promotion Manager (FMCG)

Sales Promotion Manager (FMCG) Salary: Competitive and based on experience Location: Jakarta Keywords: collaborative, supportive leadership, flexible working opportunities, generous pensions contributions, training opportunities, dependable, inclusive

A leading player in the consumer goods industry is seeking a Sales Promotion Manager to join their Jakarta-based team. This is an exceptional opportunity for you to shape and deliver national promotion strategies that directly impact brand growth and sales performance. You will be at the heart of designing and executing engaging consumer promotions across both offline and digital channels, ensuring every campaign resonates with customers and drives measurable results. The organisation is renowned for its supportive leadership, inclusive culture, and commitment to professional development, offering flexible working opportunities and generous pension contributions. If you are passionate about collaborating with cross-functional teams, managing impactful campaigns, and making a tangible difference in a well-established FMCG environment, this role offers the perfect platform for your next career step.

• You will have the chance to develop and execute national-scale promotional strategies that align closely with ambitious sales targets and brand objectives, giving you real ownership over high-impact projects.
• The company provides a nurturing environment with flexible working opportunities, generous pension contributions, and ongoing training programmes designed to support your personal and professional growth.
• You will work alongside knowledgeable colleagues in a collaborative setting where your analytical skills, creativity, and passion for delivering results are truly valued.

What you'll do:

As a Sales Promotion Manager, you will play a pivotal role in shaping how the brand connects with consumers nationwide. Your day-to-day responsibilities will involve crafting compelling promotional strategies that not only drive immediate sales but also build lasting brand loyalty. You will be responsible for orchestrating end-to-end campaign management—from ideation through execution—across various channels including retail stores, schools, supermarkets, traditional outlets, and digital platforms. Success in this position requires you to work collaboratively with internal teams such as Marketing and Sales as well as external partners like agencies and vendors. You will need to balance creative thinking with strong analytical skills as you monitor campaign effectiveness, manage budgets efficiently, and provide insightful post-campaign evaluations. Your ability to foster teamwork while maintaining meticulous attention to detail will be essential in ensuring every initiative delivers outstanding results.

• Develop comprehensive national promotion strategies that are fully aligned with both sales targets and overarching brand objectives to ensure maximum market penetration.
• Design innovative consumer promotion programmes such as bundling offers, lucky draws, Scan & Win initiatives, and more across multiple offline and digital platforms to engage diverse customer segments.
• Lead the planning and execution of sales activation activities including in-store events, field activations at schools, traditional outlets, supermarkets, and other key locations by working closely with regional teams.
• Manage promotion budgets meticulously to guarantee effective allocation of resources while maximising return on investment (ROI) for each campaign.
• Collaborate extensively with Marketing and Sales teams to synchronise brand communication efforts, coordinate execution timing, and achieve shared sales goals.
• Oversee relationships with external agencies and vendors to ensure creative development meets brand standards and on-ground execution delivers seamless experiences.
• Monitor campaign performance through detailed analysis of sales uplift, customer engagement metrics, redemption rates, and other KPIs to inform future strategy.
• Prepare thorough post-campaign reports that include actionable recommendations for continuous improvement based on data-driven insights.

What you bring:

To excel as a Sales Promotion Manager in this organisation, your background should reflect substantial experience within the FMCG industry—particularly in roles focused on trade marketing or sales promotions at a national level. Your academic credentials should include at least a bachelor’s degree in Marketing or Management (or similar), equipping you with theoretical knowledge that complements your hands-on expertise. You bring an impressive history of running successful campaigns that demonstrate not only your strategic thinking but also your ability to collaborate across departments. Your interpersonal skills are second-to-none; you thrive when working together with others towards shared goals. Analytical acumen is crucial—you must be comfortable interpreting complex data sets to assess performance metrics like sales uplift or engagement rates. Budget management comes naturally to you; you know how important it is to ensure every rupiah spent delivers value. Finally, your communication style is clear yet empathetic—whether presenting findings internally or negotiating terms externally—and your reporting skills mean nothing gets overlooked when it comes time for post-campaign analysis.

• Bachelor's degree in Marketing, Management or a related discipline is required to ensure you have a solid academic foundation for this role.
• A minimum of 5–7 years’ experience in Sales Promotion or Trade Marketing within the FMCG sector demonstrates your familiarity with industry best practices.
• Proven track record of managing large-scale national promotion campaigns shows your capability to handle complex projects from start to finish.
• Exceptional cross-functional collaboration skills enable you to work effectively with both Marketing and Sales teams towards common objectives.
• Strong budget management abilities allow you to allocate resources wisely while maximising ROI on all promotional activities.
• Advanced analytical skills empower you to interpret campaign data accurately and make informed decisions for future improvements.
• Excellent communication skills help you articulate ideas clearly when liaising with internal stakeholders or external partners such as agencies.
• Experience preparing detailed reports ensures you can provide valuable feedback on campaign outcomes along with practical recommendations.

What sets this company apart:

This organisation stands out as one of Indonesia’s most beloved food brands—a household name synonymous with quality products enjoyed by millions. Employees benefit from an inclusive workplace culture where everyone’s voice matters; collaboration is encouraged at every level so that great ideas can flourish regardless of hierarchy. The company invests heavily in staff development through regular training sessions tailored to individual needs—ensuring you always have opportunities for learning new skills or advancing existing ones. Flexible working arrangements help maintain work-life balance while generous pension contributions provide peace of mind for the future. Supportive leadership fosters an environment where teamwork thrives; managers are approachable mentors who genuinely care about employee wellbeing as much as business success. By joining this team, you become part of a network committed not just to commercial excellence but also social responsibility—making it an inspiring place for anyone looking to grow their career while making a positive impact.

What's next:

If you are ready to take the next step in your career journey within an inclusive FMCG environment where your talents are recognised and nurtured, we encourage you to apply now!

Apply today by clicking on the link provided—your future as a Sales Promotion Manager awaits!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.