National Sales Manager (Food Service)

National Sales Manager (Food Service) Salary: Competitive and based on experience Location: Jakarta Keywords: channel development, food service sales, trade marketing, distributor management, customer engagement, market intelligence, sales forecasting, brand building, territory planning, team leadership

A leading global recruitment firm is seeking a National Sales Manager Food Service on behalf of a renowned international food brand. This pivotal role offers you the opportunity to shape and execute channel strategies, drive customer development, and lead high-impact marketing campaigns within Indonesia’s vibrant food service sector. You will be at the forefront of expanding market presence, collaborating closely with distributors, and ensuring operational excellence across all touchpoints. The organisation is celebrated for its commitment to quality, innovation, and professional growth, providing a supportive environment where your expertise in food service sales can truly flourish. With flexible working opportunities and a culture that values collaboration and knowledge sharing, this is an exceptional chance to advance your career while making a tangible impact on the industry.

• Play a key role in developing and executing long-term channel strategies that align with ambitious company objectives, ensuring sustainable growth across Indonesia’s dynamic food service landscape.
• Lead a talented team and collaborate with top-tier distributors to deliver outstanding sales performance, expand distribution networks, and implement effective trade marketing initiatives.
• Benefit from a supportive workplace culture that prioritises professional development, encourages knowledge exchange, and offers flexible working arrangements to help you achieve your best work-life balance.

What you'll do:

As National Sales Manager Food Service, you will play an instrumental role in shaping the future of the food service channel across Indonesia. Your day-to-day responsibilities will involve crafting strategic plans tailored to both regional nuances and national objectives. You will engage directly with key stakeholders—including distributors, chefs, customers, and diners—to foster strong commercial partnerships that drive mutual success. By leveraging your deep understanding of the market landscape, you will design compelling brand activation campaigns that resonate with target audiences. Your ability to forecast accurately will underpin data-driven decisions that propel sales growth. Working collaboratively with distributor teams ensures seamless execution of merchandising initiatives while maintaining rigorous oversight of campaign effectiveness. Through continuous monitoring of competitor activity and identification of emerging opportunities or challenges within each territory, you will ensure that every action taken supports the overarching goal of sustained market leadership.

• Develop comprehensive long-term plans for the food service channel, ensuring alignment with overall business goals and adapting strategies to evolving market conditions.
• Drive the road-to-market process by engaging with distributors, customers, chefs, and diners to ensure mutually beneficial financial outcomes and robust commercial relationships.
• Design and implement impactful brand-building activities aimed at increasing pull from food service operators, chefs, and end consumers.
• Deliver accurate sales volume forecasts by analysing data from distributors and channel partners to inform strategic decision-making.
• Collaborate closely with distributor sales teams to guarantee flawless execution in distribution expansion, product merchandising, in-store penetration, and promotional activity rollouts.
• Plan, direct, and monitor channel activities and marketing campaigns to consistently achieve or exceed established sales targets and market share objectives.
• Manage trading terms and customer relationships by working hand-in-hand with distributors to optimise cost efficiency while maximising results.
• Participate actively in sales and marketing programmes, meticulously tracking costs and evaluating effectiveness against set goals to ensure optimal resource allocation.
• Identify channel-specific issues and opportunities through ongoing analysis of market trends and competitor activities.
• Initiate targeted activities designed to maximise territory potential and support the achievement of broader channel plans.

What you bring:

To excel as National Sales Manager Food Service, you will bring extensive experience gained within leading players in the food service industry—ideally having managed large-scale channels or customer portfolios. Your background should reflect not only technical proficiency but also a genuine passion for nurturing relationships across multiple stakeholder groups. You are adept at translating complex data into clear strategies that deliver tangible outcomes for both your team and the wider business. Your fluency in both local language and English allows you to communicate seamlessly across cultural boundaries while fostering trust among colleagues and partners alike. A pragmatic yet ethical approach underpins your decision-making process; you are known for being dependable even when navigating ambiguity or change. Your comfort with digital tools ensures efficient management of reporting tasks while supporting remote collaboration when needed. Above all else, your enthusiasm for sharing knowledge makes you an invaluable mentor who inspires others through considerate guidance rather than directive leadership.

• Bachelor’s degree or higher from a recognised institution is required for this position.
• A minimum of ten years’ experience in the food service sector with reputable organisations such as Unilever Food Solution, Ajinomoto Professional or Nestle Professional is essential.
• Proven track record in managing events as well as hands-on experience working alongside distributors within the food service industry is mandatory.
• Demonstrated ability to take initiative combined with excellent interpersonal skills that foster collaborative relationships across diverse teams.
• Exceptional communication abilities in both local language and English are necessary for effective stakeholder engagement at all levels.
• Insightful analytical skills enabling you to consolidate complex information into actionable strategies that drive measurable results.
• Proficiency in Microsoft Excel, PowerPoint, Word, Outlook as well as video conferencing tools such as Zoom or Teams is expected.
• Valid driver’s licence coupled with willingness to travel domestically or internationally as required by business needs.
• Ethical approach to business practices complemented by pragmatic problem-solving capabilities ensures responsible decision-making at all times.
• Results-oriented mindset paired with entrepreneurial flair enables you to thrive in challenging environments while upholding organisational values.

What sets this company apart:

The client behind this opportunity is globally recognised for its unwavering dedication to quality products within the food industry—a reputation built on decades of expertise serving both local markets and international clientele. Employees benefit from a culture rooted in respect for tradition yet open to new ideas; here you’ll find an inclusive environment where every voice matters regardless of background or tenure. The company invests heavily in training opportunities designed to nurture talent at every stage of their career journey—whether through formal learning programmes or informal mentorship networks. Flexible working arrangements are available so you can balance personal commitments without compromising professional ambitions. Colleagues describe the atmosphere as warm-hearted yet focused: teamwork is celebrated while individual contributions are always acknowledged. If you value stability paired with room for growth—and wish to join an organisation where your efforts have real impact—this is an ideal place for you.

What's next:

If you are ready to take your career in food service sales management to new heights within a supportive global organisation, we encourage you to apply now!

Apply today by clicking on the link provided—your next exciting challenge awaits!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.