Head of Marketing (FMCG)

Head of Marketing (FMCG) Salary: Competitive and based on experience Location: Jakarta Keywords: brand growth, consumer relevance, category leadership, strategic brand building, commercial execution, integrated marketing campaigns, product innovation, cross-functional collaboration, market trends, leadership

A prominent organisation within the FMCG (food & beverage) sector is seeking a Head of Marketing to champion the full marketing agenda, driving both strategic brand development and robust commercial outcomes. This pivotal role offers you the opportunity to shape the future of a purpose-led product portfolio, accelerate category leadership, and strengthen consumer relevance in a rapidly expanding market. You will be empowered to lead high-impact initiatives, collaborate with senior stakeholders across multiple functions, and deliver integrated campaigns that resonate deeply with consumers. The position promises significant exposure to executive decision-making, cross-functional leadership, and the chance to make a lasting mark on a health-driven industry. Flexible working opportunities and generous training support are available for those who wish to grow their skills and contribute meaningfully to an inclusive, supportive team environment.

• Take ownership of the entire marketing strategy for a diverse portfolio in the functional nutrition and healthy snack category, ensuring alignment with ambitious business growth targets and long-term brand vision.
• Enjoy strong exposure to senior stakeholders and cross-functional teams, collaborating closely with Sales, Trade Marketing, R&D, and Supply Chain to drive impactful go-to-market execution.
• Benefit from flexible working opportunities, generous training support, and the chance to scale a purpose-led product portfolio in a fast-growing health-driven sector.

What you'll do:

As Head of Marketing, you will play a central role in shaping the direction of a leading functional nutrition and healthy snack portfolio. Your day-to-day responsibilities will involve developing comprehensive marketing strategies that not only build brand equity but also drive commercial success. You will work collaboratively with various internal teams—Sales, Trade Marketing, R&D, Supply Chain—to ensure every initiative is executed seamlessly from concept through launch. By leveraging consumer insights and market data, you will craft impactful campaigns across multiple channels that resonate with target audiences. Your expertise in managing budgets, agencies, and teams will be crucial as you oversee product innovation projects designed to keep the brand at the forefront of its category. Success in this role requires an ability to monitor evolving market trends, adapt strategies accordingly, and maintain strong relationships with key stakeholders throughout the organisation.

• Lead the end-to-end marketing strategy for a portfolio focused on functional nutrition and healthy snacks, ensuring all activities align with business objectives and growth targets.
• Define and execute both long-term brand vision and annual marketing plans that reflect consumer needs and market opportunities.
• Drive integrated marketing campaigns across above-the-line (ATL), below-the-line (BTL), digital platforms, and in-store channels to maximise reach and engagement.
• Translate consumer insights and data into actionable brand strategies and compelling communication that strengthens consumer relevance.
• Partner closely with Sales, Trade Marketing, Research & Development (R&D), and Supply Chain teams to ensure seamless go-to-market execution.
• Champion product innovation initiatives including new product development (NPD), relaunches, and renovation projects that keep the portfolio fresh and competitive.
• Manage marketing budgets efficiently while overseeing agency relationships and nurturing a high-performing marketing team.
• Monitor brand health metrics, market trends, and competitive landscape to inform ongoing decision-making and strategic adjustments.
• Foster collaborative relationships across departments to ensure cohesive execution of marketing plans.
• Report regularly on campaign performance, market share progress, and consumer feedback to senior management.

What you bring:

The ideal candidate for Head of Marketing brings extensive experience from FMCG or related industries such as Food & Beverage or Health & Wellness. Your background should demonstrate success in building brands at a senior level while driving sustained category growth. You possess deep knowledge of integrated campaign management across multiple channels—digital platforms included—and have led innovation projects that revitalise portfolios. Your commercial awareness is matched by strong analytical abilities; you understand how to interpret consumer insights into actionable plans. As a proven leader of people and teams, your interpersonal skills foster collaboration across departments while supporting stakeholder engagement. Comfort working within matrixed multinational environments is essential as you’ll interact regularly with senior executives from various functions. Your ability to monitor market trends ensures your strategies remain agile amid shifting industry landscapes.

• 12–15+ years of proven experience in marketing roles within FMCG, Food & Beverage, Health & Wellness or Nutrition sectors is highly desirable for this position.
• A strong track record in brand building at senior leadership level demonstrates your ability to drive category growth effectively.
• Experience handling integrated campaigns across ATL/BTL/digital/in-store channels ensures you can deliver cohesive messaging that reaches consumers wherever they are.
• Expertise in managing innovation pipelines—including new product development (NPD), relaunches, or renovations—shows your capacity for keeping brands relevant.
• Commercial acumen combined with analytical skills enables you to translate data into actionable strategies that support business objectives.
• A consumer-centric mindset allows you to create communication that resonates deeply with target audiences.
• Proven people leadership experience equips you to manage teams successfully while fostering stakeholder collaboration.
• Comfort operating within matrixed multinational environments means you can navigate complex organisational structures smoothly.
• Excellent interpersonal skills help you build trust-based relationships across departments for effective cross-functional execution.
• Ability to monitor market trends proactively ensures your strategies remain responsive to changing industry dynamics.

What sets this company apart:

This organisation stands out as a recognised leader within Indonesia’s functional nutrition and healthy snack sector—a space defined by rapid growth and meaningful impact on consumer wellbeing. Employees enjoy flexible working opportunities designed to support work-life balance alongside generous training programmes that encourage professional development at every stage. The company’s commitment to inclusivity creates an environment where every team member feels valued for their unique contributions. With a focus on purpose-led products that promote healthier lifestyles nationwide, this employer offers you the chance not only to advance your career but also make a positive difference in society. Cross-functional collaboration is actively encouraged here; you’ll work alongside knowledgeable colleagues from Sales, R&D, Trade Marketing, Supply Chain—and gain exposure to executive-level decision-making processes that shape industry-leading brands. If you’re looking for an opportunity where your efforts directly influence business outcomes while contributing positively to community health standards, this is the place for you.

What's next:

If you are ready to take your marketing expertise to new heights in Indonesia’s thriving health-driven sector, we invite you to apply now!

Apply today by clicking on the link provided.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.