Head of Marketing (FMCG)

Head of Marketing (FMCG) Salary: Competitive and based on experience Location: Jakarta Keywords: FMCG marketing expertise, brand strategy, team development, integrated communications, consumer engagement, go-to-market strategy, collaborative environment, professional growth, senior leadership

A leading organisation in the fast-moving consumer goods sector is seeking a Head of Marketing to shape and execute its brand vision. This pivotal senior leadership position offers you the chance to influence business growth by driving compelling brand strategies, fostering consumer connections, and guiding a talented team of marketing professionals. You will be at the forefront of integrated marketing communications, product innovation, and go-to-market excellence, ensuring that every initiative resonates with consumers and strengthens market presence. The role provides an exceptional platform for those who thrive in collaborative environments, value professional development, and are passionate about building brands that make a difference. With a supportive culture focused on teamwork and knowledge sharing, this opportunity promises both challenge and reward for those ready to take their career to new heights.

• Shape the future of a renowned FMCG brand by leading end-to-end marketing strategy, from brand management to omnichannel execution, ensuring every campaign delivers measurable impact and consumer resonance.
• Guide and nurture a dedicated team of 6-8 marketing professionals, fostering a culture of collaboration, innovation, and continuous learning while mentoring talent for organisational success.
• Enjoy a senior leadership role with significant influence over business outcomes, access to comprehensive benefits, and opportunities for ongoing professional advancement within a supportive environment.

What you'll do:

As Head of Marketing, you will play an instrumental role in shaping the organisation’s market presence by orchestrating impactful campaigns that build strong brand equity. Your day-to-day responsibilities will involve collaborating closely with cross-functional teams to deliver integrated marketing solutions that resonate with target audiences. You will guide your team through complex projects—ranging from product launches to omnichannel campaigns—while ensuring seamless coordination between departments. By leveraging consumer insights and market data, you will craft strategies that not only elevate the brand but also drive sustainable business growth. Your ability to mentor others will help foster a culture where creativity flourishes and everyone feels empowered to contribute. Success in this role means consistently delivering results through thoughtful planning, effective communication, and an unwavering commitment to excellence.

• Lead the strategic direction for all aspects of brand management and product strategy, ensuring alignment with consumer expectations and long-term business objectives.
• Oversee product development initiatives, packaging enhancements, and portfolio optimisation efforts to maintain competitive advantage in the marketplace.
• Champion consumer-centric innovation by integrating insights into actionable marketing strategies that keep the brand relevant across all touchpoints.
• Develop and implement integrated marketing communications plans spanning traditional advertising, digital channels, events, activations, sponsorships, and partnerships.
• Strengthen brand equity through compelling storytelling and consistent delivery of memorable brand experiences across multiple platforms.
• Define distribution strategies and align go-to-market plans in close partnership with senior management to optimise channel performance.
• Coordinate seamlessly with sales, trade, supply chain, and finance teams to ensure unified execution of marketing initiatives.
• Set clear objectives for your team while establishing accountability frameworks and high performance standards that drive results.
• Mentor and develop marketing talent by providing guidance, feedback, and growth opportunities within a nurturing environment.
• Monitor brand health metrics alongside competitive landscape analysis to inform strategic decisions that enhance market positioning.

What you bring:

Your extensive background in FMCG marketing equips you with the practical know-how required for this influential position. You bring not only technical expertise but also interpersonal strengths—your empathy allows you to connect meaningfully with colleagues while your collaborative spirit ensures seamless teamwork across departments. Your analytical acumen enables you to translate complex data into actionable insights that inform winning strategies. As someone who values nurturing talent as much as achieving results, you excel at developing others through encouragement and constructive feedback. Your communication style is clear yet considerate; you inspire trust among peers while building consensus around shared objectives. Adaptability is second nature—you remain composed amid change while always keeping sight of broader business ambitions. Above all else, your passion for building brands shines through every project you undertake.

• Bachelor’s degree from any major with a minimum GPA of 3.00 (on a scale of 4.00), demonstrating academic achievement and foundational knowledge.
• At least 12 years’ progressive experience in brand management or marketing strategy within the FMCG industry or similar sectors.
• Proven track record launching and growing brands successfully in highly competitive markets through innovative approaches.
• Deep understanding of integrated marketing communications including digital marketing, e-commerce platforms, events, sponsorships, and omnichannel strategies.
• Strong analytical skills enabling you to interpret market data, consumer insights, and key performance indicators for informed decision-making.
• Expertise in brand positioning techniques as well as portfolio management practices that maximise reach and relevance.
• Experience managing budgets effectively while optimising return on investment across diverse campaigns.
• Demonstrated ability in team development—mentoring staff members while fostering collaboration across functions such as sales or supply chain.
• Excellent communication skills with proficiency in presenting ideas persuasively to senior stakeholders or external partners alike.
• Strategic visionary mindset paired with adaptability; able to navigate evolving market conditions while maintaining focus on long-term goals.

What sets this company apart:

This organisation stands out as a leader within the FMCG sector due to its unwavering commitment to quality products and meaningful consumer relationships. Employees benefit from an inclusive workplace culture where collaboration is celebrated at every level—from brainstorming sessions to cross-departmental projects. Professional development is prioritised through ongoing training opportunities designed to expand your skill set while supporting career progression. The company’s supportive leadership fosters open communication channels so everyone feels heard—and valued—for their contributions. With access to comprehensive benefits packages tailored for employee wellbeing alongside flexible working arrangements when possible, this is an environment where you can truly thrive both personally and professionally. The organisation’s reputation for ethical practices further enhances its appeal as an employer of choice within the industry.

What's next:

If you are ready to make a lasting impact on one of the most recognisable brands in the FMCG space while advancing your own career journey, this is your moment—seize it!

Apply today by clicking on the link provided; join a team where your expertise will be valued and your contributions celebrated.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.