Head of Brand

A remarkable opportunity has arisen for a Head of Brand to join the marketing team of a highly respected fast-moving consumer goods organisation in Jakarta. This role offers you the chance to shape and elevate the marketing strategy for a heritage brand, driving its continued success and expansion across Indonesia.

You will be at the heart of a collaborative environment where your expertise in strategic marketing, brand management, and public relations will be valued and nurtured. The organisation is committed to providing flexible working opportunities, ongoing training, and supportive leadership, ensuring that you have every resource needed to thrive and make a meaningful impact. If you are passionate about building positive brand reputations and eager to contribute to a team that values inclusivity and dependability, this is an exceptional opportunity to advance your career.

• Lead the development and execution of strategic marketing plans for a heritage FMCG brand, with full ownership over media direction and performance metrics.
• Work within a collaborative team culture that values inclusive decision-making, supportive leadership, and flexible working opportunities tailored to help you succeed.
• Benefit from ongoing training opportunities designed to enhance your skills in brand management, communications, and public relations while contributing to the growth of a reputable consumer goods organisation.

What you'll do:

As Media Director Fast-Moving Consumer Goods, you will play a pivotal role in shaping the future of a heritage brand’s presence in Indonesia. Your day-to-day responsibilities will centre around developing innovative product marketing strategies, launching new products with impact, and executing robust media plans that drive measurable results. You will work closely with senior leaders to craft country-wide strategies that align with business objectives while overseeing all aspects of social media engagement. By fostering collaboration among cross-functional teams and nurturing relationships with external partners, you will ensure that every campaign delivers maximum value. Success in this role requires an ability to interpret market trends, leverage data-driven insights for continuous improvement, and champion best practices in brand reputation management. Your commitment to supporting colleagues’ growth will further strengthen the team’s collective achievements/

• Drive the development of product marketing initiatives as well as oversee successful product launches across multiple channels.
• Create, develop, implement, and execute comprehensive strategic marketing plans for the organisation while closely tracking sales and marketing performance metrics to achieve business objectives.
• Collaborate with senior leadership to design country-wide marketing strategies and set ambitious yet achievable targets for market growth.
• Oversee all aspects of social media marketing strategy including content creation, campaign management, and audience engagement.
• Coordinate cross-functional teams to ensure alignment between media activities and broader organisational goals.
• Monitor market trends and competitor activity to inform proactive adjustments in media strategy.
• Foster strong relationships with external partners such as agencies, influencers, and media outlets to maximise brand exposure.
• Champion best practices in brand reputation management through effective public relations initiatives.
• Utilise data-driven insights to optimise media spend and improve return on investment across campaigns.
• Support the professional development of junior team members by sharing knowledge and encouraging collaborative problem-solving.

What you bring:

To excel as Media Director Fast-Moving Consumer Goods, your background should reflect substantial experience in managing complex marketing projects within the consumer goods sector. Your interpersonal skills will allow you to connect effectively with colleagues at all levels while your analytical abilities support sound commercial decisions. You bring proven expertise in developing integrated media strategies that resonate across both traditional channels and digital platforms. Your capacity for clear communication ensures smooth collaboration with international counterparts as well as local partners. A results-oriented mindset enables you to navigate high-pressure situations without compromising quality or inclusivity. Above all, your dedication to professional growth—both for yourself and those around you—will be instrumental in driving collective success.

• Bachelor's degree in Marketing or equivalent qualification with at least seven years’ experience in brand communications within marketing management functions.
• Proven track record of strategic thinking combined with analytical skills that enable effective commercial decision-making.
• Demonstrated ability in business development supported by excellent presentation and negotiation capabilities.
• Outstanding written communication skills alongside fluency in English for seamless interaction with regional and global counterparts.
• Results-oriented approach complemented by high initiative skills; able to manage multiple priorities under pressure within a fast-paced environment.
• Experience leading cross-functional teams towards shared goals through collaborative problem-solving methods.
• Expertise in developing integrated media strategies that enhance brand reputation across traditional and digital platforms.
• Ability to build positive relationships with external stakeholders including agencies, influencers, and media representatives.
• Commitment to ongoing professional development both personally and within your team through knowledge sharing activities.
• Sensitivity towards diverse perspectives ensuring inclusive participation throughout all stages of campaign planning.
  
  

What sets this company apart:

This organisation stands out as one of Indonesia’s most respected names in fast-moving consumer goods thanks to its unwavering commitment to quality, innovation, and community impact. Employees benefit from a culture rooted in collaboration where supportive leadership encourages open dialogue and shared learning experiences. Flexible working opportunities are available so you can balance personal commitments alongside professional ambitions. The company invests heavily in training programmes designed not only to enhance technical skills but also foster interpersonal growth—ensuring everyone feels included regardless of background or experience level. With generous pension contributions and access to industry-leading resources, you’ll find yourself empowered by an environment that values dependability as much as ambition. Joining this team means becoming part of a network dedicated not just to business success but also positive social change throughout Indonesia.

What's next

If you are ready to take your career forward by joining an inclusive team where your expertise will be celebrated—and where your impact will truly matter—this is the perfect opportunity for you!

Apply today by clicking on the link below; don’t miss out on this chance to become part of an outstanding organisation shaping the future of consumer goods marketing.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.