Brand Manager (Tobacco)

Brand Manager (Tobacco) Salary: Competitive and based on experience Location: Jakarta Keywords: portfolio strategy, brand image, product development, cross-cultural experience, integrated marketing communications, flexible working arrangements, inclusive environment, growth opportunities, family leave policy

A leading global organisation is seeking a Brand Manager to join their team in Jakarta. This is an exceptional opportunity for you to shape the future of well-known tobacco brands, leveraging your expertise in portfolio management and strategic marketing within a supportive and inclusive environment. You will be empowered to design and implement impactful brand strategies, collaborate with talented colleagues from diverse backgrounds, and drive product innovation that resonates with targeted markets. The company is renowned for its commitment to employee wellbeing, flexible working arrangements, and a culture where everyone truly belongs. If you are passionate about building brand stories and eager to make a meaningful difference, this role offers the platform to advance your career while enjoying excellent benefits and growth opportunities.

• Join a globally recognised organisation celebrated for its inclusive culture, where 83% of employees report high levels of happiness and belonging.
• Enjoy flexible working arrangements, comprehensive wellbeing initiatives, and unique family leave policies designed to support your personal and professional life.
• Take ownership of end-to-end brand management, from strategic planning and product development to activation and cross-functional collaboration, all within a dynamic FMCG environment.

What you'll do:

As a Brand Manager, you will play a pivotal role in shaping the perception of key brands within the Indonesian market. Your day-to-day activities will involve crafting forward-thinking portfolio strategies based on thorough research, setting clear brand guidelines that resonate with target audiences, and driving innovative product development initiatives from concept through launch. You will work collaboratively across departments—ensuring alignment between marketing communications, sales teams, R&D, and external agencies—to deliver cohesive campaigns that reinforce brand values. Your ability to analyse market trends, develop pricing strategies, oversee creative packaging solutions, and manage budgets will be essential in achieving commercial success. By fostering strong partnerships internally and externally, you will help ensure every project runs smoothly while upholding the highest standards of brand integrity. This position offers you the chance to make a tangible impact on both business outcomes and consumer experiences in a supportive environment that values your contributions.

• Develop and execute robust portfolio strategies that strengthen brand positioning in the market by utilising research insights to inform decisions for appointed SKUs.
• Design comprehensive brand guidelines, vision, and values to ensure all deliverables align seamlessly with overarching company objectives.
• Formulate competitive pricing strategies by analysing both internal data and competitor benchmarks to determine optimal price points for targeted consumer segments.
• Oversee the entire product development lifecycle, including identifying new business opportunities, managing new product launches, and ensuring successful market entry.
• Generate compelling names for new and existing products while collaborating closely with R&D and supply chain teams on innovative packaging designs that reflect brand identity.
• Coordinate effectively with internal stakeholders across departments to present proposals, manage multiple interests, and support the achievement of brand objectives.
• Maintain strong relationships with external agencies such as research partners by managing ongoing projects and conducting annual performance assessments to ensure effective brand development.
• Collaborate with consumer communication, engagement teams, and sales functions to ensure marketing programmes are executed in line with brand image and strategic goals.
• Manage advertising and promotional budgets efficiently while identifying potential areas for impactful marketing programme execution.
• Provide insightful input related to segment or category matters to relevant internal committees or advisory groups.

What you bring:

Your proven background in FMCG marketing equips you with the analytical acumen needed for complex portfolio management tasks. As a Brand Manager Tobacco, your collaborative spirit will enable you to build productive relationships across departments while navigating multi-stakeholder environments with empathy and professionalism. Your deep knowledge of integrated marketing communications ensures that every campaign delivers consistent messaging aligned with broader business goals. Experience in pricing strategy development allows you to make informed recommendations that balance competitiveness with profitability. Your familiarity with product lifecycle management—from ideation through launch—means you can anticipate challenges before they arise. Cross-cultural sensitivity further strengthens your ability to connect meaningfully with colleagues from varied backgrounds. Fluency in English (and local languages) ensures seamless interaction at all organisational levels. Above all else, your passion for nurturing brands will shine through as you contribute positively to an inclusive workplace where everyone’s story matters.

• A university or bachelor’s degree is required as foundational academic preparation for this role.
• At least five years’ relevant experience in fast-moving consumer goods (FMCG) marketing functions is essential for success; prior exposure within the tobacco industry is highly desirable.
• Demonstrated expertise in strategic planning encompassing brand management, pricing strategy formulation, taxation considerations, profit & loss analysis, integrated marketing communications, digital integration efforts, product management, and new product development processes.
• A solid understanding of distribution principles as well as trade marketing and field marketing practices is necessary for effective execution of responsibilities.
• Proven track record in developing pricing models and launching new products into competitive markets is mandatory.
• Experience working within cross-cultural environments enhances your ability to collaborate effectively with diverse teams.
• Fluency in English is required alongside proficiency in local language(s), enabling clear communication across all stakeholder groups.

What sets this company apart:

This organisation stands out as an employer of choice due to its unwavering commitment to diversity, inclusion, and employee wellbeing. With over 46,000 people worldwide contributing their unique perspectives each day—and an impressive 83% employee satisfaction rate—you can expect a welcoming atmosphere where everyone feels valued. Flexible working arrangements allow you to balance professional ambitions with personal priorities while comprehensive wellbeing initiatives support your overall health. Growth opportunities abound thanks to structured training programmes and mentorship from knowledgeable leaders who genuinely care about your development. Unique family leave policies demonstrate a progressive approach towards supporting employees at every stage of life. The company’s open-door policy encourages honest feedback so that everyone has a voice in shaping the future together. By joining this team-oriented environment you’ll not only advance your career but also become part of a community dedicated to making positive change—both inside the organisation and beyond.

What's next:

If you are ready to bring your human best and build your own success story within an inclusive global team—this is your moment!

Apply today by clicking on the link provided; shortlisted candidates can expect phone screening followed by assessment tests and interviews within 1-3 weeks after job posting closure.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.