Marketing Manager (FMCG - Food)

Marketing Manager (FMCG - Food) Salary: Competitive and based on experience Location: Jakarta Keywords: collaborative, consumer-centric, supportive leadership, inclusive workplace, flexible working opportunities, fmcg, food, fmcg, marketing manager, brand building, brang management, portfolio management

A leading global food brand is seeking a Marketing Manager to oversee the marketing function and strategy for their renowned products in Indonesia. This is an exceptional opportunity for you to shape the future of beloved brands, driving both short-term initiatives and long-term growth plans. You will be empowered to lead new product development, category expansion, and strategic planning at a country level, all while collaborating with talented teams across sales, trade marketing, finance, and agency partners. The organisation offers a supportive environment where your expertise in FMCG marketing will be valued, and your ability to connect with consumers will be celebrated. With flexible working opportunities and a commitment to professional development, this role provides the perfect platform for you to make a significant impact on the market.

• Take ownership of the entire marketing strategy for well-known food brands in Indonesia, influencing both local and regional approaches to brand growth and consumer engagement.
• Enjoy a collaborative culture that values your input in cross-functional projects, including new product launches, advertising campaigns, and channel development initiatives.
• Benefit from flexible working arrangements and ongoing training opportunities designed to support your career progression within a globally recognised organisation.

What you'll do:

As the Marketing Manager Fast-Moving Consumer Goods Food, you will play a pivotal role in shaping the direction of iconic food brands within Indonesia’s competitive FMCG landscape. Your day-to-day responsibilities will involve orchestrating strategic marketing plans that span from immediate tactical executions to visionary five-year growth strategies. You’ll champion new product launches by leveraging deep consumer insights while ensuring every initiative aligns with broader business objectives. Working hand-in-hand with cross-functional teams—including sales, trade marketing, finance, agencies, and distributors—you’ll foster an environment of collaboration that drives successful outcomes across multiple channels. Your analytical acumen will be essential for tracking performance metrics and identifying areas for improvement. By guiding your team of Product Managers and Graduate Trainees towards shared goals, you’ll help deliver impactful campaigns that resonate with consumers nationwide. This role offers you the chance to make meaningful contributions not only through creative marketing solutions but also by nurturing talent within your team.

• Plan, monitor, implement, and evaluate comprehensive marketing initiatives at both short-term and long-term horizons to ensure sustained brand success.
• Lead new product development efforts aligned with category strategies by adopting a wide helicopter view and maintaining a strong consumer-centric approach.
• Drive new category development and food adjacency projects that contribute to global and regional growth plans while reporting on country-level performance.
• Prepare annual and five-year strategic plans that align with brand objectives and category performance targets.
• Compile management reports and conduct detailed analysis to track brand health, market share, product performance, pricing information, and overall category trends.
• Collaborate closely with Product Managers, Trade Marketing Managers, Finance teams, Market Heads, and Zone Marketing colleagues to monitor advertising and promotional spending as well as commercial metrics such as P&L.
• Work alongside brand agencies and research partners to identify opportunities that support achievement of key brand and category KPIs.
• Support zone marketing activities by executing global research projects, advertising campaigns, new product development programmes, foodservice events, trade events, and other country-level initiatives as required.
• Guide Product/Brand Managers in delivering effective category and brand strategies through both localised tactics and regional alignment.
• Formulate channel plans in partnership with the Trade Marketing Team to drive channel growth through innovative BTL initiatives such as roadshows, in-store sampling events, mega promotions or exclusive redemption programmes.
• Manage product forecasting processes as well as inventory management responsibilities by working collaboratively with distributors’ sales teams on below-the-line activities.
• Respond promptly to all consumer enquiries related to assigned brands or categories.

What you bring:

To excel as the Marketing Manager Fast-Moving Consumer Goods Food, you will bring extensive experience gained from top-tier FMCG companies where you have successfully managed high-profile brands or categories. Your background should reflect a history of developing impactful marketing strategies that drive both brand equity and commercial results. You are adept at building strong networks with external partners—especially advertising agencies—and have played key roles in launching new products into competitive markets. Your communication style is inclusive and persuasive; you thrive when connecting diverse teams towards common objectives. Multilingual skills are highly valued given the multicultural nature of Indonesia’s marketplace. A passion for understanding consumer behaviour underpins your approach to every project while your disciplined work ethic ensures consistent delivery against ambitious targets. You are known for your empathetic leadership style which encourages collaboration among colleagues at all levels. Experience in digital channels such as ecommerce further enhances your suitability for this role.

• Hold a degree in Business Administration, Marketing or related fields from a recognised university; an MBA qualification would be highly regarded.
• Demonstrate at least twelve years of experience in similar roles within multinational FMCG companies or large local FMCG organisations; prior exposure to sauce or condiment categories is advantageous.
• Have held senior positions such as Senior Brand Manager, Category Marketing Manager or Marketing Manager with proven leadership capabilities.
• Maintain strong relationships with advertising agencies and creative partners; have led major campaigns focused on new product launches and above-the-line brand awareness initiatives.
• Possess experience in ecommerce marketing which will be considered beneficial for this position.
• Exhibit excellent communication skills with the ability to influence stakeholders at all levels; multilingual proficiency (English plus local languages) is preferred.
• Showcase a consumer-centric mindset combined with disciplined work habits; demonstrate action-oriented behaviour supported by self-motivation.
• Display innovative thinking alongside robust analytical skills when approaching complex challenges within the FMCG sector.
• Bring outstanding interpersonal abilities that foster enthusiasm among team members while remaining committed to achieving results in demanding environments.
• Be willing to travel overseas whenever required for business needs.

What sets this company apart:

This organisation stands out as one of the world’s most respected names in the fast-moving consumer goods industry—renowned for its commitment to quality products that delight millions of consumers globally. Employees benefit from an inclusive workplace culture where teamwork is prioritised over hierarchy; everyone’s voice is heard regardless of their background or tenure. The company invests heavily in professional development through tailored training programmes designed to nurture talent at every stage of your career journey. Flexible working arrangements allow you to balance personal commitments without compromising professional ambitions. As part of a global network spanning multiple continents, you’ll gain exposure to best practices from international markets while contributing fresh ideas locally. The leadership team is dedicated to fostering supportive relationships built on trust and mutual respect—ensuring you feel valued every step of the way. Whether you’re passionate about driving innovation or making meaningful connections with consumers, this company provides an environment where your contributions truly matter.

What's next:

If you are ready to take your career in FMCG marketing to new heights while making a lasting impact on beloved food brands across Indonesia, this is your moment!

Apply today by clicking on the link provided—your next exciting challenge awaits!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.