Senior Brand Manager (FMCG)

Senior Brand Manager (FMCG) Salary: Competitive and based on experience Location: Jakarta Keywords: Brand Management, Marketing, Food Category, Home Brand

Our client is seeking a seasoned Senior Brand Manager (FMCG) to join their dynamic team. This role offers an exciting opportunity to lead brand management within the food category for a home brand. Reporting directly to the General Manager of Marketing, you will play a pivotal role in shaping and executing marketing strategies that drive brand growth and market share. The ideal candidate will bring a wealth of experience in brand management, coupled with a deep understanding of consumer behaviour and market trends.

• Lead brand management for a home brand in the food category
• Report directly to the General Manager of Marketing
• Shape and execute marketing strategies

What you'll do:

As a Senior Brand Manager (FMCG), your primary responsibility will be to develop and implement effective brand strategies that align with our client's vision. You will monitor market trends, analyse brand performance, and provide strategic recommendations for improvement. Your role will involve collaborating with cross-functional teams to manage brand and marketing initiatives. Additionally, you will manage budget allocation for brand marketing activities. Ensuring all aspects of product marketing align with the company's overall strategy will be a key part of your role.

• Develop and implement effective brand strategies
• Monitor market trends and oversee advertising and marketing activities to ensure consistency with brand strategy
• Analyse brand performance and provide strategic recommendations for improvement
• Collaborate with cross-functional teams to manage brand and marketing initiatives
• Manage budget allocation for brand marketing activities
• Ensure all aspects of product marketing, including product launch management, exhibitions, events, digital marketing, PR align with the company's overall strategy

What you bring:

The ideal Senior Brand Manager (FMCG) will bring proven experience in a similar role within the Food Industry. You should have a strong understanding of consumer behaviour and market trends, coupled with excellent analytical skills to forecast and identify trends and challenges. Familiarity with the latest marketing trends and best practices is essential. Proficiency in MS Office and various software related to Brand Management is expected. Exceptional communication and leadership skills are crucial for this role.

• Proven experience as a Brand Manager or similar role within the Food Industry
• Strong understanding of consumer behaviour and market trends
• Excellent analytical skills to forecast and identify trends and challenges
• Familiarity with latest marketing trends and best practices
• Proficiency in MS Office and various software related to Brand Management
• Exceptional communication and leadership skills

What sets this company apart:

Our client is renowned for its commitment to innovation, quality, and excellence. They offer an inclusive work environment that fosters creativity, collaboration, and personal growth. With a focus on employee satisfaction, they provide ample opportunities for professional development, making it an ideal place for those looking to advance their career in brand management.

What's next:

Ready to take your career in Brand Management to new heights? Don't miss this exciting opportunity!

Apply today by clicking on the link. We look forward to receiving your application!

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.