Brand Manager (FMCG - Dairy Products)
Salary: Competitive and based on experience
Location: Jakarta, Indonesia
Keywords: Brand Management, FMCG, Dairy, Marketing Strategy, Product Innovation, Consumer Insights
An exciting opportunity has arisen for a Brand Manager to lead the development and execution of strategic marketing initiatives for a globally recognised dairy product portfolio. This role offers the chance to shape the future of a well-established brand, driving consumer engagement, brand positioning, and market growth in a fast-moving industry. If you have a passion for brand building, innovation, and data-driven marketing, this role is for you!
- Shape the future of a globally recognized dairy brand through strategic brand management.
- Develop and execute integrated marketing campaigns to strengthen market presence.
- Competitive package with strong career development opportunities.
What you'll do:
As a Brand Manager, your role will be pivotal in driving the success of a globally recognised dairy brand. You will be responsible for developing long-term brand strategies that drive awareness and consumer loyalty. Your expertise will be crucial in planning and executing ATL, BTL, and digital marketing initiatives that enhance brand visibility. Collaborating closely with R&D and commercial teams, you will identify market opportunities and launch innovative new products. Your analytical skills will enable you to interpret consumer behaviour, market trends, and competitor activity to inform strategic decision-making. Working with both internal teams and external agencies, you will ensure alignment on marketing objectives and execution. Furthermore, you will monitor campaign performance and brand KPIs, optimising strategies based on data-driven insights.
- Develop and implement long-term brand strategies to drive awareness and consumer loyalty.
- Plan and execute ATL, BTL, and digital marketing initiatives to enhance brand visibility.
- Work closely with R&D and commercial teams to identify market opportunities and launch new products.
- Analyze consumer behavior, market trends, and competitor activity to inform decision-making.
- Work with internal teams and external agencies to ensure alignment on marketing objectives and execution.
- Monitor campaign performance and brand KPIs, optimizing strategies based on data-driven insights.
What you bring:
The ideal candidate for this Brand Manager role brings a wealth of experience in brand management within the FMCG sector. You have demonstrated your strategic thinking abilities by developing and executing successful brand strategies that drive business growth. Your deep understanding of brand positioning, digital marketing, and consumer engagement strategies sets you apart from others. You possess an analytical and commercial mindset, with the ability to interpret market data and translate insights into actionable marketing plans. Your experience in working cross-functionally and leading projects with multiple stakeholders is a testament to your collaborative and leadership skills. Lastly, your proactive mindset enables you to thrive in a fast-paced, competitive market.
- 5+ years in brand management within FMCG (dairy or beverage preferred).
- Proven ability to develop and execute brand strategies that drive business growth.
- Strong understanding of brand positioning, digital marketing, and consumer engagement strategies.
- Ability to interpret market data and translate insights into actionable marketing plans.
- Experience working cross-functionally and leading projects with multiple stakeholders.
- A proactive mindset to thrive in a fast-paced, competitive market.
What sets this company apart:
Our client is a trusted leader in the dairy industry, known for innovation, quality, and a commitment to sustainability. They provide a collaborative work environment, invest in talent development, and encourage creative thinking to drive brand growth.
What's next:
Ready to lead and grow a brand with a global impact? Apply today and take your career to the next level!
Apply Today by clicking on the link!
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
