Brand Manager

An exciting opportunity has arisen for a dynamic and experienced Brand Manager to lead the development and execution of brand strategies for a leading food product line. This role offers the chance to shape brand identity, drive market growth, and collaborate with cross-functional teams to achieve business objectives. The ideal candidate will possess a blend of creative and analytical skills, with a proven track record in brand management within the FMCG sector.

• Develop and implement comprehensive brand strategies to enhance market presence and consumer engagement.
• Collaborate with marketing, sales, and product development teams to align brand initiatives with business goals.
• Analyse market trends and consumer insights to inform strategic decisions and drive innovation.

What you'll do:

As a Brand Manager, you will be at the forefront of developing and implementing comprehensive brand strategies that enhance our client's market presence and consumer engagement. You will work closely with marketing, sales, and product development teams to align brand initiatives with business goals. Your role will involve analysing market trends and consumer insights to inform strategic decisions and drive innovation. You will also manage marketing budgets effectively, ensuring optimal allocation of resources to achieve brand objectives.

• Formulate and execute brand strategies based on thorough market and competitor analysis.
• Plan and oversee marketing initiatives, including Above-the-Line (ATL) and Below-the-Line (BTL) activities.
• Collaborate with product development teams to identify opportunities for new product launches.
• Conduct and analyse market research to gain deep understanding of consumer behaviour.
• Manage marketing budgets effectively.
• Track and evaluate the performance of brand initiatives.

What you bring:

The ideal Brand Manager will bring a wealth of experience from the FMCG sector, preferably with experience in food products. Your strategic thinking skills will be key in developing effective brand strategies. You will have strong analytical skills, enabling you to make informed decisions based on market data and consumer insights. Your excellent communication abilities will be crucial in managing cross-functional teams and external partners. Your creativity will shine through in your innovative marketing campaigns that resonate with target audiences.

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years in brand management within the FMCG sector.
• Proven ability to develop and implement effective brand and marketing strategies.
• Strong proficiency in analysing market data and consumer insights.
• Excellent verbal and written communication abilities.
• A creative mindset with the ability to develop innovative marketing campaigns.
• Ability to thrive in a fast-paced, dynamic environment.

What sets this company apart:

Our client is a leading player in the FMCG sector, renowned for their commitment to quality and innovation. They offer a collaborative and inclusive work culture, investing in employee development and fostering an environment where creativity and initiative are valued.

What's next:

If you're ready to advance your career with an organisation that values your expertise and offers opportunities for growth, we encourage you to apply.

Apply today by clicking on the link. We look forward to hearing from you!