Brand Manager (Alcohol Category)
Consultant Chitra Rafaella
Date posted 13 July 2022jakarta marketing/product-brand-marketing 2022-07-14 2022-09-11 fmcg Jakarta ID Robert Walters https://www.robertwalters.co.id https://www.robertwalters.co.id/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
An exciting Brand Manager (Alcohol Category) job is now available at a global FMCG company.
About the Brand Manager (Alcohol Category) Role:
In this role, you will manage the company's hero brand, from market research/insights, campaign development and marketing to working with trade marketing and sales to increase sales in the country.
- Analyse how the brand is positioned in the market and crystallise targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitor's activities to identify opportunities and key issues
To succeed in this Brand Manager (Alcohol Category) role, you will need to have good project management skills and be independent, driven and adaptable.
- Proven working experience as brand manager or associate brand manager
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong analytically skills and data-driven thinking
This company needs no introduction - it is the leading player, looking to elevate the branding and sales of its hero product.
If you are a high-performing marketer with a passion for building FMCG brands, this Brand Manager (Alcohol Category) role is for you.
Apply today to explore this opportunity or email me for further discussion.
Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.
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