Product Manager (Diagnostics)

An attractive Group Product Manager (Diagnostics) job has become available at a multinational medical device company.

About Group Product Manager (Diagnostics) Role:
In this role, you will be managing the company's IVD device, from market research/insights, campaign development and marketing to working with trade marketing and sales to increase sales in the country.

Key Responsibilities:

• Analyse brand positioning and crystallise the brand idea, translating consumers insights into actionable brand building initiatives
• Take brand ownership and provide the vision, mission, goals and strategies to build the brand
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to take action
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPI)
• Monitor market trends, research consumer markets and competitor's activities to identify opportunities and key issues

To succeed in this Group Product Manager (Diagnostics) role, you will need to have good project management skills and be independent, driven and adaptable.

Key Requirements:

• Ability to drive for results and leaderships skills
• Excellent understanding of the full marketing mix
• Highly creative with ability to think out of the box
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
• Strong analytical skills and data-driven thinking

This medical device company is offering the opportunity to be responsible for the end-to-end management of its aesthetic device.

If you are a high-performing marketer with a passion for building brands, this Group Product Manager (Diagnostics) role is for you.

Apply today or contact me for a confidential discussion.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.