AVP Brand Marketing

A new AVP Brand Marketing job is now available in a leading financial start up.

About the AVP Brand Marketing Role:
This position creates campaigns, target branding and marketing activities and digital campaigns for customer acquisitions. You will take lead on social media and CRM.

Key Responsibilities:

• Partner closely with cross-functional stakeholders (including partners, product teams and agencies) to deliver strong GTM campaigns with clear customer focused success targets, experimentation tactics and measurable ROI
• Translate product intent into compelling narratives, customer value propositions, positioning and messaging based on customer and competitive insights
• Project manage critical launches driving alignment on phased roll-outs and expectations between the partner teams, and executional support from the project team
• Craft narratives to explain our products and service to partners and clients, while collaborating with our internal teams in developing communications, product documentations and sales collateral
• Build feedback loops with our sales and research teams to understand the voice of the customer and insert this into product development teams and go to market initiatives
• Well versed in marketing mix; paid ads and organic.

To succeed in this AVP Brand Marketing role, you must be comfortable with creating campaigns, project launches and handling a team with focus on campaign, branding, digital marketing.

Key Requirements:

• Minimum of six years of experience in product marketing/ digital marketing/campaign
• Strong cross-division and stakeholder management skills
• Good in communications
• Experience with conceptualising and creating brand messages

This company has an excellent reputation and is a prominent player in the digital financial space.

If you are driven and want to take your career to the next level, this AVP Brand Marketing role might be the one for you.

Apply now or contact me to learn more.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.